This document summarizes the results of a 2011 survey about influential analysts in the technology industry. Gartner was named Analyst Firm of the Year, and Phil Fersht of HFS Research was named Analyst of the Year. The new Analyst Firm of the Year was Constellation Research. The survey gathered responses from 260 participants worldwide working in analyst or influencer relations. It aimed to identify the top analysts and firms by area of expertise.

1. IIAR Analyst of the Year 2011
Survey compiled and presented by: Jonny Bentwood,
Global Head of AR, Edelman

2. IIAR Analyst of the Year 2011
Research Methodology
• Everyone in analyst/influencer relations invited to participate
• 260 survey participants
• Regional breakdown
• 45% Americas
• 5% EMEA
• 1% APAC
• 49% Global (rest of world)
• Organisation breakdown
• Majority in-house
• Data cleaned – sifted out any erroneous entries
• Results compiled

3. Who is the analyst firm of the year?
Gartner sets the best analysts, most
Influence, reach,
standards by which credible research
thought leadership
everyone else plays and analysis
Ana ly s t Firm o f the Ye a r
1st Gartner
2nd Forrester
3rd HfS Research
Insight, perspective,
Smart, easy to work not following the
with, fair, honest herd

4. Who is the analyst of the year?
Ana ly s t o f the Ye a r
1st Phil Fersht, HFS Research
2nd Zeus Kerravala, Yankee Group
3rd Mark Smith, Ventana
best and most Originality of "full and frank"
original research Thought, Interesting, analysis;
and thinking Innovative relationships

5. Who is the new analyst firm
of the year?
N e w Ana ly s t Firm o f the Ye a r
1st Constellation Research
most up to speed and in touch with the market…the best minds in
their focus areas and formed unbeatable research

6. Who is the best analyst and firm
by area?
Be s t Ana ly s t a nd Firm b y Are a Firm Ana ly s t
Software Gartner Mark Smith, Ventana
Services Gartner Phil Fersht, HFS Research
Outsourcing/BPO/Maintenance HfS Phil Fersht, HFS Research
Telecoms Yankee Zeus Kerravala, Yankee Group
Developers/IT Dept Gartner James Governor, RedMonk
Green IT / Sustainability Gartner Stephen Stokes, Gartner
Social Media Altimeter Group Charlene Li, Altimeter

7. Benefits of working with analysts

8. What’s the most important part
of AR?

9. Any questions?
www.analystrelations.org
henrietta@analystrelations.org (IIAR Secretary)
jonny.bentwood@edelman.com (Survey lead)