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How to get more traffic from YouTube

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Learn the top secrets to getting traffic from YouTube by optimizing titles, tags, descriptions and more. Get the detailed checklist ebook for FREE. Download now and get to work on optimizing YouTube videos.

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How to get more traffic from YouTube

  2. 2. See 2 YouTube is owned by Google. It has more than 1 billion unique users each month, and over 6 billion hours of video being watched each month. Over 100 hours of video are uploaded to YouTube every minute. (Read more on To help your creative process, learn more from the YouTube Playbook at Add to this the partner programs, the monetization strategies and easy display on portable and mobile devices, and you have a fantastic platform to get your brand noticed. From a search perspective, it’s also highly authoritative. This impacts visibility in a positive way when you optimize videos for online search engines, and specifically Google. It’s not uncommon to have a video show up on the first page in hours and days. I think you get the idea – you need to have a YouTube presence, and leverage strategies like embedding into posts, and making the videos fun, entertaining and instructional. Here are some things you can do right now – make sure to check off the items in the lists below as you complete them. HOT TIP: Going through this checklist and modifying how you optimize videos now will positively change the positions in search engines. Start simple, begin with one video. Review your statistics (YouTube and your own web analytics) and begin with the videos that create the most traffic and conversions. For existing videos – go back and review – decide and determine what the main goal is for the video, what it will be used for, and who the audience is (demographic). Then, make changes using keywords and content as outlined below. Always try to balance keywords/phrases against compelling clicks. If you rank, but nobody clicks, you lose. Adding a keyword or phrases that people search for in the Title is a best practice. Sometimes, even adding the word “video” in the title can work. Review your competitive landscape and monitor as you progress towards success. Here is the summary of things you need to consider – read below for all the details.  Keywords in the TITLE  Keywords in the DESCRIPTION  Keywords in the TAGS  Incoming links (channel and/or specific video)  Time watched  Total views
  3. 3. See 3 1. Keywords UsedIn the Title: • Only the first55 to 65 charactersare seenin the YouTube searchresultssomake sure your front-endloadthe title withyour primarykeywordphrase and your “call to action” or pointsof interest. • Write itlike a Headline soitencourages searchers toclickit(sothey watchthe video). • Use your primaryand secondary keywordphrases.Reviewcompetitor’suse of keywordsand phrases also. • Don’t repeatyour keywordsinthe title;thatwon’thelpbutusingdifferentkeywords can. • Use everylastcharacter available inthe title tomaximize the chancesof being discovered. • Remember, don’t“spam”byusingunrelatedkeywords.But,trytocombine several relatedkeywords andstill havethe title“make sense”and compel the readerto“take action”andwatch the video.
  4. 4. See 4 2. Keywords inthe Description • Accordingto YouTube…“The more words youinclude inyour description, the higher your chancesof beingdiscoveredbysearchers” • Addthe URL of yourdomaininthe beginningof the descriptionarea.Askthemtovisit youpage witha special offerorsomethingthat“draws”them in. (if possible) • That meansyoushouldwrite reallylongdescriptionsandtry to incorporate every single primary, secondary andrelatedkeywordphrasethatyoucan. • Use all 5,000 characters allowedif possible. Thiscaninclude textfromthe videoitself. Considercombiningwithtranscripts. • Don’tbotherrepeatingyourprimary keywordphrase multiple timesunlessyouneedto, it won’thelpyourrankingsanditcanget youbannedfor“spam”byYouTube.
  5. 5. See 5 3. Keywords inthe Tags • Use asmanyrelevantkeywordsasyoucanfitinastags withoutspamming (including your primary and secondary keyword phrases).Review competitor’s videosalso. Use common sense, and no spamming! • Use quotationmarks around your most importantmulti-wordkeywordphrasesthat youwishtorank highfor. • Also add your primary and secondary keyword phrases without quotation marks to helpincrease discoverability forsearchphrases relatedtothe marketthatyou never even thought of. • Use quotationmarksformulti-wordphrases whenyoureallywanttomake sure you rank high for that particular keyword phrase.
  6. 6. See 6 4. Incoming Links • Withoutadoubtincominglinksare the most powerful wayto make sure you rank for any one particular keywordphrase,especially forGoogle. • Thinkaboutyourkeywordpool (primary/secondary)anduse relatedtermsfromexternal sources.Don’tjustmatch“exactly”onthe termyou are tryingtorankfor. Mix it up. • Thinkaboutyouraudience.Dothey“care”aboutyourinformation,are youplacingand usingitforbranding,salesoreducationalpurposes? • Use a combinationof traditional incominglinksfromexternalsources AND- use Social Mediato openthe floodgates as well.
  7. 7. See 7 5. Time Watched • Create qualitycontentthat keeps the userengaged. • AddYouTube “Annotations”toyourvideos thathyperlink toyourothervideosthatare relatedtoyourtopic, yourplaylistsoryourchannel. • Use “InVideoProgramming”featuretoshowcaseathumbnailhyperlinkto yourmost popular video. Insert it just before the point where you lose your average viewer in your top videos.
  8. 8. See 8 6. Total videoViews • Announce yourvideotoyourlist • Embedthe videoonhightrafficsites • Buy cheapPPCtrafficforthe video • Leverage Youtube banneradvertisingandtest • Announce the videoonsocial mediasitesandtargetedplacements This checklist brought to you by