Google is working on personalized social search technologies that can index and rank social media content like tweets and Facebook posts in real-time. This would allow search results to be more relevant and localized by taking social relationships and recommendations into account. However, integrating social data also raises challenges regarding how to determine trust and quality to avoid lower-ranked spam or unreliable information from influencing search results.

1. Goog Personalized Social

2. Google: caffeine, speed, mobile, RT = software company http://www.flickr.com/photos/nettsu/3595335889/

6. Personalized

7. Ranking is not the same

8. Baby sitter in Des Moines, Iowa?

9. Social Ranks http://www.youtube.com/watch?v=ETbTqjjzDLg

11. Response = Near Me Now