1. The document discusses the concept of the "Bottom of the Pyramid" (BOP) and debates whether the poor can be viewed as consumers or producers. 2. It summarizes Prahalad's view that the 4 billion people living on less than $2 per day represent a $13 trillion market, but critics argue his case studies have loopholes. 3. The document also examines case studies of companies targeting the BOP in India with varying levels of success, finding that profits often still rely on middle-class and premium brands.

1. BOTTOM OF THE PYRAMID 2 sides of coins - Jonty Mohta

3. HLL-Annapurna

6. Technology for Product & Process Innovations

7. Conserving Resources: Eliminate – Reduce – Recycle

9. THE PYRAMID HAS A FALSE BOTTOM

10. POVERTY LINE

11. FACTS

13. Europe & C Asia 10m

14. Latin America & Caribbean 47m

15. Middle East & N. Asia 5m

16. S Asia 437m

17. Sub Saharan Africa 303m

18. Total 1016mSource: World Development Indicators

19. FACTS

20. A MYTH “4 Billion people in the world survive on less than $ 2 a day” -PROF.C.K.Prahalad

22. Selling to the poor.

25. Amul Ice Cream

26. Jaipur Foot

27. ArvindEye Hospital

28. AIDS Drugs

30. SOCIAL FACTOR

33. 91% percent of the profit comes from middle class

34. Introduced Rs.5 bottle INTEGRATED AT THE BOP

35. 200ml at Rs.5 was too much for rural world.

38. Increase in volume share from 28% to 32%

39. Profits rose by only 0.5%

40. Company has to rely on premium brands for profitsThe Case of Clinic Shampoo Sachets

44. Micro finance

45. Job creation

46. Create efficient markets

48. THANK YOU