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4/08




                                                          SERVICE LINE
                                                          NEWS AND IDEAS FROM AMSOIL
                            AMSOIL INC. • AMSOIL BUILDING • SUPERIOR, WISCONSIN 54880 • 715-392-7101 • FAX 715-392-5225



AMSOIL Severe Gear Protects Against Thermal Runaway
                                         Modern turbo-diesel pickup trucks V 10
                                                  turbo diesel           trucks, V-10       Shear Stability
                                      gasoline pickups and sport utility vehicles           Many gear lubes are formulated with viscosity
                                      (SUVs) and high-horsepower V-8 trucks boast           index (VI) improvers in order to ensure multi-
                                      more towing and payload capacities than ever          grade viscosity protection in both hot and cold
  E
  Energy S
         Surcharge
              h                       before. In fact, the market has seen a 34 per-        temperatures. VI improver additives keep lubri-
  Program Effective                   cent increase in engine horsepower over the last      cants from becoming too thick to flow in cold
                                      decade. In the light truck segment, there has         temperatures and too thin to protect in high
        May 1                         been a 93 percent horsepower increase since           temperatures. However, shearing forces within
                                      1981. Differential stress has also increased in       equipment can cause these additives to break
Although AMSOIL was forced            limousines, conversion vans, and trucks and           down and lose viscosity.
to implement a price increase         cars with modified, high-performance engines.             The SAE CEC L-45-A-99 (KRL) 20-Hour
on March 1, the company has              The extreme loads, pressures and tempera-          Shear Test is a requirement for all automotive
                                      tures experienced by modern vehicles place in-        gear lubes to ensure they do not shear down
since received yet another            creased stress on gear lubricants that can lead       and fall below minimum viscosity require-
round of large increases in           to a serious condition known as thermal run-          ments. The graph shows initial oil viscosity and
the costs of raw materials            away. As temperatures in the differential climb       viscosity following the test, while the shaded
and other materials necessary         upward, gear lubricants tend to lose viscosity,       area indicates SAE J306 high-temperature vis-
in the production of AMSOIL           while extreme loads and pressures can break           cosity requirements for SAE 90 gear lubes.
                                      the lubricant film, causing increased metal-to-
synthetic lubricants. Bottles,        metal contact and heat. The increased friction
packaging, hard parts, etc. are                                                                                                                      Viscosity Before and After
                                      and heat, in turn, cause the lubricant to lose                                                               KRL 20-Hour Shear Stability Test
all being affected by the trick-      further viscosity, which further increases fric-                                       24

le-down effect from the rising        tion and heat. As friction and heat increase,                                                                                                                    Blue & Red = Viscosity of New Oil
                                                                                                                                                                                                       Silver & Orange = Viscosity After KRL Shear Test

                                                                                                                             21
cost of oil. Freight surcharges       lubricant viscosity decreases. As viscosity de-
                                      creases, friction and heat continue to spiral                                          18
that impact nearly everything




                                                                                                           Viscosity (cSt)
                                                                                                                                                                              SAE 90 Viscosity Range
                                      upward. It is a vicious circle that eventually                                                                                            is 13.5 to < 18.5 cSt
are rising dramatically as well.      leads to greatly increased wear and irreparable                                        15

Due to the volatile and unpre-        equipment damage.                                                                      12
dictable nature of the market            AMSOIL Severe Gear Synthetic Extreme


                                                                                                                                  16.68
                                                                                                                                  16.03

                                                                                                                                           16.07
                                                                                                                                           15.28

                                                                                                                                                     22.35
                                                                                                                                                     14.63

                                                                                                                                                             14.67
                                                                                                                                                             13.95

                                                                                                                                                                      14.08
                                                                                                                                                                      13.65

                                                                                                                                                                               15.12
                                                                                                                                                                               13.52

                                                                                                                                                                                       14.95
                                                                                                                                                                                       13.52

                                                                                                                                                                                               15.13
                                                                                                                                                                                               13.44

                                                                                                                                                                                                       14.24
                                                                                                                                                                                                       13.31

                                                                                                                                                                                                               14.56
                                                                                                                                                                                                               13.27

                                                                                                                                                                                                                       14.21
                                                                                                                                                                                                                       12.79

                                                                                                                                                                                                                                 14.15
                                                                                                                                                                                                                                 12.55

                                                                                                                                                                                                                                          19.32
                                                                                                                                                                                                                                          11.48

                                                                                                                                                                                                                                                   15.39
                                                                                                                                                                                                                                                    9.97
at this time, AMSOIL is imple-        Pressure (EP) Gear Lubes feature an exclusive                                          9




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fective May 1, prices of all
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AMSOIL products will reflect           effectively protect equipment from thermal
                                      runaway through superior viscosity protection,           As seen in the graph, two gear oils failed
an extra 3 to 7 percent sur-          viscosity index and shear stability.                  SAE J306 requirements before the shear test
charge across all programs in
                                                                                            began, exceeding the maximum 18.49 cSt ini-
the U.S. and Puerto Rico. The         Viscosity Protection                                  tial viscosity requirements. Viscosity measure-
exact percentage will be deter-       Viscosity is the most important property of a         ments following the test revealed that seven
mined and announced at the            lubricant in its defense against friction and         gear lubes sheared down below the minimum
                                      wear. Ideally, the lubricant’s viscosity enables      viscosity requirements for SAE J306. AMSOIL
end of April. Until the market        it to maintain a constant film strength to keep        Severe Gear 75W-90 tested in the proper ini-
stabilizes, the surcharge will        moving parts from contacting each other and           tial viscosity range and retained the highest
remain in place and may be            creating friction, heat and wear. The higher the      viscosity of all tested oils after the shear test,
adjusted on a monthly basis.          viscosity of a lubricant, the greater protection it   indicating its superior ability to protect against
New price lists will be printed       provides. AMSOIL Severe Gear Synthetic Gear           thermal runaway by maintaining its protec-
                                      Lubes are available in 75W-90, 75W-110,               tion qualities in severe, high-shear operating
once the market reaches some          75W-140, SAE 190 and SAE 250 viscosities,
level of stability.                                                                         conditions.
                                      each providing superior protection through                                Increased Load

                                      superior film strength.
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If the Service Line has not reached
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the appropriate person at your        As temperatures rise, gear lubricant viscosity
place of business, please go to the   and load-carrying abilities tend to decrease.
commercial/retail account zone        A lubricant’s viscosity index (VI) indicates                                                                               Gear
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                                                                                                                                                                Failure
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                                      its ability to maintain its protective viscosity
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at www.amsoil.com and enter the                                                                                                                                      Break the
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                                                                                                                                                                       Cycle
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                                      in high-temperature service. The higher a lubri-
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name and address for the person
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                                      cant’s VI, the less its viscosity changes in tem-
who should receive it.                perature extremes.                                                                             Increased                                            Increased
                                                                                                                                  Oil Temperature                                      Friction & Wear




                                      U.S., CANADA & PUERTO RICO TOLL FREE ORDERING: 1-800-777-7094
                                      Hours: 7:00 am to 5:00 pm, Central Time, Monday through Friday.
AMSOIL Saves Money for Long-Distance Commuter
Matt Marshall was stationed at Warren Air Force Base in
Cheyenne, Wyo. until August 2000 when he was transferred
to Buckley Air Force Base in Denver, Colo. Rather than up-
rooting his family of four, Marshall decided to make the
commute to Denver from his home in Cheyenne, a round-trip
of 230 miles. Marshall was putting approximately 50,000
miles on his car per year. His first commuter car lasted about
two years and 100,000 miles. Marshall was using conven-
tional petroleum motor oil at the time, and the engine blew
on one of his trips to Denver. In 2002, Marshall replaced the
car with a 1999 Saturn that had 30,000 miles.
   “I told him if he didn’t want to be replacing cars every two
or three years he needed to use AMSOIL,” said Marshall’s
father-in-law, Greg Norman. Norman, an AMSOIL Dealer, set
Marshall up with some AMSOIL Synthetic 10W-30 Motor Oil
 and an AMSOIL Ea Oil Filter.
   “Five years later, the odometer shows over 280,000 miles
 and my son-in-law has retired from the Air Force,” said Nor-
                                                                             Matt Marshall’s 1999 Saturn racked up 50,000 miles per year
 man. “The car had no engine issues during the five years
 commuting to Denver and still runs very good.”                                   for five years, problem-free with AMSOIL motor oil.
   Norman also spoke of an experience with his 1999 Ford
 Expedition. The Expedition’s rear end has positraction, and                 Severe Gear Synthetic Gear Lube. Reduced maintenance
 when turning corners or when the positraction would disen-                  and equipment that lasts longer are two of the most evident
 gage, Norman could hear a grinding noise.                                   and prevalent benefits of using AMSOIL products. For some,
   “I found it rather disconcerting even though this is con-                 the savings are immediate; for others, the savings come over
 sidered the norm with the factory-fill synthetic gear lube,”                 time. Either way, when people find a superior product that
 said Norman. “I changed over to AMSOIL Severe Gear©                         actually saves them money and provides peace of mind, they
 75W-140 Synthetic Gear Lube and the grinding noise is                       certainly like to spread the word.
 gone.”                                                                        “Over the past 30 years, I have used all of the various
   Marshall saved money through the superior protection                      AMSOIL products,” said Norman. “They have never failed
 provided by AMSOIL synthetic motor oil and AMSOIL Ea                        to amaze me.”
 Oil Filters, and Norman’s mind was set at ease by AMSOIL




Ordering Tips – Commercial and Retail Accounts get free freight with orders of $8,000 (U.S.) or more. UPS delivers product to street addresses not to
                                                                               $8 000 (U S ) more                                    addresses,
                post office boxes. To order: 1-800-777-7094 or www.amsoil.com, click on the “Account Orders” link at the top of the AMSOIL home page.
Printed in U.S.A. © Copyright 2008                                                                                                               4/08




      AMSOIL INC.
      AMSOIL Building
      Superior, Wisconsin 54880
      Fax: (715) 392-5225
      Phone: (715) 392-7101

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Severe Gear Protects Against Thermal Runaway

  • 1. 4/08 SERVICE LINE NEWS AND IDEAS FROM AMSOIL AMSOIL INC. • AMSOIL BUILDING • SUPERIOR, WISCONSIN 54880 • 715-392-7101 • FAX 715-392-5225 AMSOIL Severe Gear Protects Against Thermal Runaway Modern turbo-diesel pickup trucks V 10 turbo diesel trucks, V-10 Shear Stability gasoline pickups and sport utility vehicles Many gear lubes are formulated with viscosity (SUVs) and high-horsepower V-8 trucks boast index (VI) improvers in order to ensure multi- more towing and payload capacities than ever grade viscosity protection in both hot and cold E Energy S Surcharge h before. In fact, the market has seen a 34 per- temperatures. VI improver additives keep lubri- Program Effective cent increase in engine horsepower over the last cants from becoming too thick to flow in cold decade. In the light truck segment, there has temperatures and too thin to protect in high May 1 been a 93 percent horsepower increase since temperatures. However, shearing forces within 1981. Differential stress has also increased in equipment can cause these additives to break Although AMSOIL was forced limousines, conversion vans, and trucks and down and lose viscosity. to implement a price increase cars with modified, high-performance engines. The SAE CEC L-45-A-99 (KRL) 20-Hour on March 1, the company has The extreme loads, pressures and tempera- Shear Test is a requirement for all automotive tures experienced by modern vehicles place in- gear lubes to ensure they do not shear down since received yet another creased stress on gear lubricants that can lead and fall below minimum viscosity require- round of large increases in to a serious condition known as thermal run- ments. The graph shows initial oil viscosity and the costs of raw materials away. As temperatures in the differential climb viscosity following the test, while the shaded and other materials necessary upward, gear lubricants tend to lose viscosity, area indicates SAE J306 high-temperature vis- in the production of AMSOIL while extreme loads and pressures can break cosity requirements for SAE 90 gear lubes. the lubricant film, causing increased metal-to- synthetic lubricants. Bottles, metal contact and heat. The increased friction packaging, hard parts, etc. are Viscosity Before and After and heat, in turn, cause the lubricant to lose KRL 20-Hour Shear Stability Test all being affected by the trick- further viscosity, which further increases fric- 24 le-down effect from the rising tion and heat. As friction and heat increase, Blue & Red = Viscosity of New Oil Silver & Orange = Viscosity After KRL Shear Test 21 cost of oil. Freight surcharges lubricant viscosity decreases. As viscosity de- creases, friction and heat continue to spiral 18 that impact nearly everything Viscosity (cSt) SAE 90 Viscosity Range upward. It is a vicious circle that eventually is 13.5 to < 18.5 cSt are rising dramatically as well. leads to greatly increased wear and irreparable 15 Due to the volatile and unpre- equipment damage. 12 dictable nature of the market AMSOIL Severe Gear Synthetic Extreme 16.68 16.03 16.07 15.28 22.35 14.63 14.67 13.95 14.08 13.65 15.12 13.52 14.95 13.52 15.13 13.44 14.24 13.31 14.56 13.27 14.21 12.79 14.15 12.55 19.32 11.48 15.39 9.97 at this time, AMSOIL is imple- Pressure (EP) Gear Lubes feature an exclusive 9 le tive h tiv 0 0 0 tic 80 0 0 90 75 0 0 80 0 Pu the r LS W-9 90 0 0 Ax ddi wit di -9 et W-9 -9 -9 -9 -9 -9 -9 -9 -9 blend of high viscosity, shear stable synthet- e he TE W- - ad W W oy 0W W W W W W W pe th 5W tic a 0 S 75 nt 75 75 75 75 75 75 menting a surcharge program 8 7 Sy c Sy ar ic ce C Pe ol S wer C tic ic s o S ar G eti n a 5 ic base oils and an extra treatment of high- lu 0 et Sy op c 7 e e he an L /9 Sy arp G To SG -G Lu nth zo nth o Ty yn M eti YN yp 75 nP nt as rm re ax e as a temporary solution for h Sy y H op il G Sy rfo ve s nt Pe 1 S M performance additives that provide a highly rc O ca Va trol Se ne il Pe To le e zo tr il lin Li rp ar ob as nn nn IL ith o h lvo w rc ig C ed M SO C M recovering spiraling costs. Ef- protective iron sulfide barrier coating on gear H M G R al AM e oy lin R vo surfaces. Severe Gear Synthetic Gear Lubes l fective May 1, prices of all Va AMSOIL products will reflect effectively protect equipment from thermal runaway through superior viscosity protection, As seen in the graph, two gear oils failed an extra 3 to 7 percent sur- viscosity index and shear stability. SAE J306 requirements before the shear test charge across all programs in began, exceeding the maximum 18.49 cSt ini- the U.S. and Puerto Rico. The Viscosity Protection tial viscosity requirements. Viscosity measure- exact percentage will be deter- Viscosity is the most important property of a ments following the test revealed that seven mined and announced at the lubricant in its defense against friction and gear lubes sheared down below the minimum wear. Ideally, the lubricant’s viscosity enables viscosity requirements for SAE J306. AMSOIL end of April. Until the market it to maintain a constant film strength to keep Severe Gear 75W-90 tested in the proper ini- stabilizes, the surcharge will moving parts from contacting each other and tial viscosity range and retained the highest remain in place and may be creating friction, heat and wear. The higher the viscosity of all tested oils after the shear test, adjusted on a monthly basis. viscosity of a lubricant, the greater protection it indicating its superior ability to protect against New price lists will be printed provides. AMSOIL Severe Gear Synthetic Gear thermal runaway by maintaining its protec- Lubes are available in 75W-90, 75W-110, tion qualities in severe, high-shear operating once the market reaches some 75W-140, SAE 190 and SAE 250 viscosities, level of stability. conditions. each providing superior protection through Increased Load superior film strength. Oi ra & d In emp lT We on se cre er cti rea If the Service Line has not reached as atu Viscosity Index Fri Inc ed re the appropriate person at your As temperatures rise, gear lubricant viscosity place of business, please go to the and load-carrying abilities tend to decrease. commercial/retail account zone A lubricant’s viscosity index (VI) indicates Gear il Failure Th rO its ability to maintain its protective viscosity in at www.amsoil.com and enter the Break the ne ne Cycle in in high-temperature service. The higher a lubri- rO Th name and address for the person il cant’s VI, the less its viscosity changes in tem- who should receive it. perature extremes. Increased Increased Oil Temperature Friction & Wear U.S., CANADA & PUERTO RICO TOLL FREE ORDERING: 1-800-777-7094 Hours: 7:00 am to 5:00 pm, Central Time, Monday through Friday.
  • 2. AMSOIL Saves Money for Long-Distance Commuter Matt Marshall was stationed at Warren Air Force Base in Cheyenne, Wyo. until August 2000 when he was transferred to Buckley Air Force Base in Denver, Colo. Rather than up- rooting his family of four, Marshall decided to make the commute to Denver from his home in Cheyenne, a round-trip of 230 miles. Marshall was putting approximately 50,000 miles on his car per year. His first commuter car lasted about two years and 100,000 miles. Marshall was using conven- tional petroleum motor oil at the time, and the engine blew on one of his trips to Denver. In 2002, Marshall replaced the car with a 1999 Saturn that had 30,000 miles. “I told him if he didn’t want to be replacing cars every two or three years he needed to use AMSOIL,” said Marshall’s father-in-law, Greg Norman. Norman, an AMSOIL Dealer, set Marshall up with some AMSOIL Synthetic 10W-30 Motor Oil and an AMSOIL Ea Oil Filter. “Five years later, the odometer shows over 280,000 miles and my son-in-law has retired from the Air Force,” said Nor- Matt Marshall’s 1999 Saturn racked up 50,000 miles per year man. “The car had no engine issues during the five years commuting to Denver and still runs very good.” for five years, problem-free with AMSOIL motor oil. Norman also spoke of an experience with his 1999 Ford Expedition. The Expedition’s rear end has positraction, and Severe Gear Synthetic Gear Lube. Reduced maintenance when turning corners or when the positraction would disen- and equipment that lasts longer are two of the most evident gage, Norman could hear a grinding noise. and prevalent benefits of using AMSOIL products. For some, “I found it rather disconcerting even though this is con- the savings are immediate; for others, the savings come over sidered the norm with the factory-fill synthetic gear lube,” time. Either way, when people find a superior product that said Norman. “I changed over to AMSOIL Severe Gear© actually saves them money and provides peace of mind, they 75W-140 Synthetic Gear Lube and the grinding noise is certainly like to spread the word. gone.” “Over the past 30 years, I have used all of the various Marshall saved money through the superior protection AMSOIL products,” said Norman. “They have never failed provided by AMSOIL synthetic motor oil and AMSOIL Ea to amaze me.” Oil Filters, and Norman’s mind was set at ease by AMSOIL Ordering Tips – Commercial and Retail Accounts get free freight with orders of $8,000 (U.S.) or more. UPS delivers product to street addresses not to $8 000 (U S ) more addresses, post office boxes. To order: 1-800-777-7094 or www.amsoil.com, click on the “Account Orders” link at the top of the AMSOIL home page. Printed in U.S.A. © Copyright 2008 4/08 AMSOIL INC. AMSOIL Building Superior, Wisconsin 54880 Fax: (715) 392-5225 Phone: (715) 392-7101