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Visual Networks in the Spotlight
From a marketing opportunity perspective, Pinterest and Instagram will mature the most this year,
with massive leaps in ad products and targeting capabilities.
A Visual Age
Lots of advertising momentum on
Pinterest: frequently rolling out
new ad products and announcing
a buy button this year
Instagram launched clickable
ads, finally allowing brands to link
back to their websites
Following Facebook’s success
with native video, Twitter has
introduced native video in an
effort to become a more visual
network
10

Visual Networks in the Spotlight
From a marketing opportunity perspective, Pinterest and Instagram will mature the most this year,
with massive leaps in ad products and targeting capabilities.
A Visual Age
Lots of advertising momentum on
Pinterest: frequently rolling out
new ad products and announcing
a buy button this year
Instagram launched clickable
ads, finally allowing brands to link
back to their websites
Following Facebook’s success
with native video, Twitter has
introduced native video in an
effort to become a more visual
network
10

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