Se ha denunciado esta presentación.
Se está descargando tu SlideShare. ×
Anuncio
Anuncio
Anuncio
Anuncio
Anuncio
Anuncio
Anuncio
Anuncio
Anuncio
Anuncio
Anuncio
Anuncio
Cargando en…3
×

Eche un vistazo a continuación

12 de 46 Anuncio

Maturing Infrastructure for Visual Influencers 11 Trends That Are Changing the Marketing World

Descargar para leer sin conexión

Maturing Infrastructure for Visual Influencers
There’s been a notable rising class of Internet celebrities on Instagram, Vine, YouTube, etc. As the
influencer infrastructure continues to mature (agencies, technology, tracking, etc.), there will be a
saturation because it’s increasingly easy to gain influence. All of these visual platforms are competing
to be the home for these rising influencers.
PR firm Weber Shandwick says they dedicate
20% of their clients’ budgets to social influencer
marketing
20%
$30-$50
Million
Twitter reportedly paid $30-$50 million to
acquire Niche, an influencer talent agency
A Visual Age
iHeartRadio enlisted ultimate frisbee star and
Vine influencer, Brodie Smith, to promote their
summer pool party. Smith’s video (catching a
frisbee on a jet ski) was looped over 6 million
times.
6 million
$5k-$30k
Brands are paying Vine influencers anywhere
from $5,000-$30,000 per video, according to
Gary Vaynerchuk
12
Vine influencer, Meagan
Cignoli’s videos have
been looped over 120
million times and she has
won a Cannes Cyber
Lion for her work.

Maturing Infrastructure for Visual Influencers
There’s been a notable rising class of Internet celebrities on Instagram, Vine, YouTube, etc. As the
influencer infrastructure continues to mature (agencies, technology, tracking, etc.), there will be a
saturation because it’s increasingly easy to gain influence. All of these visual platforms are competing
to be the home for these rising influencers.
PR firm Weber Shandwick says they dedicate
20% of their clients’ budgets to social influencer
marketing
20%
$30-$50
Million
Twitter reportedly paid $30-$50 million to
acquire Niche, an influencer talent agency
A Visual Age
iHeartRadio enlisted ultimate frisbee star and
Vine influencer, Brodie Smith, to promote their
summer pool party. Smith’s video (catching a
frisbee on a jet ski) was looped over 6 million
times.
6 million
$5k-$30k
Brands are paying Vine influencers anywhere
from $5,000-$30,000 per video, according to
Gary Vaynerchuk
12
Vine influencer, Meagan
Cignoli’s videos have
been looped over 120
million times and she has
won a Cannes Cyber
Lion for her work.

Anuncio
Anuncio

Más Contenido Relacionado

Presentaciones para usted (20)

A los espectadores también les gustó (17)

Anuncio

Similares a 11 Trends That Are Changing the Marketing World (20)

Más reciente (20)

Anuncio

×