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Brands have started getting good at leveraging real-life events to drive mindshare in social in
real-time. We're going to see more of this in non-social marketing channels, with email, display, and
other campaigns triggered by and tied to real-time events.
Continued Growth of Real-Time Marketing
These NBA Store web banners
changed based on the viewer’s
market and the current weather,
creating more powerful tailored
experiences.
For the Super Bowl, Coca Cola created
multiple spots, enabling them to run the
one that matched the game’s particular
circumstance. Brands have wanted to do
RTM beyond social for a while, but now,
brands of all budgets are able to partake.
Famously, Oreo’s 2013 Super
Bowl social media command
center created the primary
real-time marketing example.
Because of that, many other
brands are continuing to invest in
real-time marketing, knowing its
potential success.
Technology Creates a More Personalized Experience 16

Brands have started getting good at leveraging real-life events to drive mindshare in social in
real-time. We're going to see more of this in non-social marketing channels, with email, display, and
other campaigns triggered by and tied to real-time events.
Continued Growth of Real-Time Marketing
These NBA Store web banners
changed based on the viewer’s
market and the current weather,
creating more powerful tailored
experiences.
For the Super Bowl, Coca Cola created
multiple spots, enabling them to run the
one that matched the game’s particular
circumstance. Brands have wanted to do
RTM beyond social for a while, but now,
brands of all budgets are able to partake.
Famously, Oreo’s 2013 Super
Bowl social media command
center created the primary
real-time marketing example.
Because of that, many other
brands are continuing to invest in
real-time marketing, knowing its
potential success.
Technology Creates a More Personalized Experience 16

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