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Trend Overview
- Mobile Drives Growth (p. 3)
- A Visual Age (p. 8)
- Technology Creates a More Personalized Experience (p. 13)
- The Rise of Marketing Hardware (p. 18)
- The People Behind the Brand (p. 21)
- Holistic Marketing (p. 25)
- Earned/Paid Convergence (p. 30)
- Controlling Content Distribution (p. 33)
- Consumerization of B2B Marketing (p. 36)
- Using Complex Data to Simplify (p. 39)
- A Renewed Focus on Metrics and Attribution (p. 42)
2

Trend Overview
- Mobile Drives Growth (p. 3)
- A Visual Age (p. 8)
- Technology Creates a More Personalized Experience (p. 13)
- The Rise of Marketing Hardware (p. 18)
- The People Behind the Brand (p. 21)
- Holistic Marketing (p. 25)
- Earned/Paid Convergence (p. 30)
- Controlling Content Distribution (p. 33)
- Consumerization of B2B Marketing (p. 36)
- Using Complex Data to Simplify (p. 39)
- A Renewed Focus on Metrics and Attribution (p. 42)
2

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