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Beacon and other physical marketing hardware will see rapid adoption this year, with location-based
promotions and improved in-store experience. This new digital engagement will help brands solve
offline attribution.
Beacons...Beacons Everywhere
SXSW deployed 1,000 beacons to help attendees get the
most out of their experience, such as finding meetups and
other events of interest.
Macy’s partnered with Shopkick to put beacons throughout
their stores giving customers personalized offers based on
past behavior and current location.
73 percent of shoppers say that the content and offers
delivered by beacons as they roam a store increased
their likelihood of making a purchase, according to Swirl
Networks, a beacon marketing platform.
In select stores, Urban Outfitters uses beacons to prompt
customers to check-in and post content on social media to
unlock exclusive offers and information.
Technology Creates a More Personalized Experience
73%
20

Beacon and other physical marketing hardware will see rapid adoption this year, with location-based
promotions and improved in-store experience. This new digital engagement will help brands solve
offline attribution.
Beacons...Beacons Everywhere
SXSW deployed 1,000 beacons to help attendees get the
most out of their experience, such as finding meetups and
other events of interest.
Macy’s partnered with Shopkick to put beacons throughout
their stores giving customers personalized offers based on
past behavior and current location.
73 percent of shoppers say that the content and offers
delivered by beacons as they roam a store increased
their likelihood of making a purchase, according to Swirl
Networks, a beacon marketing platform.
In select stores, Urban Outfitters uses beacons to prompt
customers to check-in and post content on social media to
unlock exclusive offers and information.
Technology Creates a More Personalized Experience
73%
20

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