Se ha denunciado esta presentación.
Se está descargando tu SlideShare. ×
Anuncio
Anuncio
Anuncio
Anuncio
Anuncio
Anuncio
Anuncio
Anuncio
Anuncio
Anuncio
Anuncio
Anuncio
Cargando en…3
×

Eche un vistazo a continuación

22 de 46 Anuncio

Descargar para leer sin conexión

With the prevalence of technology in marketing, it’s increasingly important for brands to show their
human side, via authenticity. Trust is at a premium and brands understand how important trust is when
it comes to winning over customers for life.
Wave of Authenticity
There is a movement to make doing something good a part of a brand’s DNA—such as
celebrating who people really are vs. societal “ideals” (Dove) or putting the environment
before profits (Patagonia).
The People Behind the Brand 22

With the prevalence of technology in marketing, it’s increasingly important for brands to show their
human side, via authenticity. Trust is at a premium and brands understand how important trust is when
it comes to winning over customers for life.
Wave of Authenticity
There is a movement to make doing something good a part of a brand’s DNA—such as
celebrating who people really are vs. societal “ideals” (Dove) or putting the environment
before profits (Patagonia).
The People Behind the Brand 22

Anuncio
Anuncio

Más Contenido Relacionado

Presentaciones para usted (20)

A los espectadores también les gustó (17)

Anuncio

Similares a 11 Trends That Are Changing the Marketing World (20)

Más reciente (20)

Anuncio

×