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The end of digital marketing...and the emergence of marketing in a digital world. So little in the world
now is not digital, especially when it comes to marketing. So much so that it’s superfluous to even use
the term digital. Also, a bit later, the end of “social marketing”.
R.I.P. Digital Marketing
“The era of digital marketing is over—P&G’s marketing team has stopped thinking of
digital in terms of the the tools, the platforms, the apps, the QR codes, augmented reality,
holograms or whatever is coming next or as a mysteries medium with its own set of
metrics, but for what it is: a tool to build out brands by reaching people with fresh,
creative, campaigns.”
—Mark Pritchard, P&G Global Brand Building Officer
Digital natives don’t separate their “digital
lives” from their “non-digital lives”...it’s all
just life. The same goes for marketing. As
digital natives increasingly become the
majority of consumers, brands will need
to be where their consumers are and
follow suit.
Holistic Marketing 26

The end of digital marketing...and the emergence of marketing in a digital world. So little in the world
now is not digital, especially when it comes to marketing. So much so that it’s superfluous to even use
the term digital. Also, a bit later, the end of “social marketing”.
R.I.P. Digital Marketing
“The era of digital marketing is over—P&G’s marketing team has stopped thinking of
digital in terms of the the tools, the platforms, the apps, the QR codes, augmented reality,
holograms or whatever is coming next or as a mysteries medium with its own set of
metrics, but for what it is: a tool to build out brands by reaching people with fresh,
creative, campaigns.”
—Mark Pritchard, P&G Global Brand Building Officer
Digital natives don’t separate their “digital
lives” from their “non-digital lives”...it’s all
just life. The same goes for marketing. As
digital natives increasingly become the
majority of consumers, brands will need
to be where their consumers are and
follow suit.
Holistic Marketing 26

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