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Look for B2B to get increasingly digital with more fully-integrated solutions. While LinkedIn is leading
in offering end-to-end solutions, competitors will follow suit. In B2B, integrating marketing data and
consumer marketing techniques will win.
B2B Platform Integration
LinkedIn’s acquisition of Bizo marked
the first major consolidation within the
B2B marketing industry.
Their introduction of off-network ads is
just the next step in scaling B2B
marketing in a way B2C marketers
have been doing it for years.
B2B Matures 38

Look for B2B to get increasingly digital with more fully-integrated solutions. While LinkedIn is leading
in offering end-to-end solutions, competitors will follow suit. In B2B, integrating marketing data and
consumer marketing techniques will win.
B2B Platform Integration
LinkedIn’s acquisition of Bizo marked
the first major consolidation within the
B2B marketing industry.
Their introduction of off-network ads is
just the next step in scaling B2B
marketing in a way B2C marketers
have been doing it for years.
B2B Matures 38

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