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Rise of Deeplinking
As a consequence of the explosion of mobile, the communication between native mobile apps and
from mobile web to mobile app needs to feel seamless. This will happen via intelligent deep linking
and will eventually create an experience where mobile web and native mobile are indistinguishable.
As apps continue to dominate the mobile web, the number of active apps continues to grow, and
unbundled single-use mobile apps (e.g. Instagram and Whatsapp as standalone Facebook apps)
continue to gain in popularity, app to app communication is key. Several companies have raised a lot
of venture capital to tackle this challenge, including AppsFlyer, Branch Metric, and URX.
20%
80% 86%
14%
2013 2014
Apps
Mobile Web
Percentage of Time Spent
(Flurry Analytics)
0k
250k
500k
750k
1,000k
1,250k
1,500k
2010 2011 2012 2013 2014
Total Active Apps by Store
(appfigures)
Apple Play Amazon
Mobile Drives Growth 6

Rise of Deeplinking
As a consequence of the explosion of mobile, the communication between native mobile apps and
from mobile web to mobile app needs to feel seamless. This will happen via intelligent deep linking
and will eventually create an experience where mobile web and native mobile are indistinguishable.
As apps continue to dominate the mobile web, the number of active apps continues to grow, and
unbundled single-use mobile apps (e.g. Instagram and Whatsapp as standalone Facebook apps)
continue to gain in popularity, app to app communication is key. Several companies have raised a lot
of venture capital to tackle this challenge, including AppsFlyer, Branch Metric, and URX.
20%
80% 86%
14%
2013 2014
Apps
Mobile Web
Percentage of Time Spent
(Flurry Analytics)
0k
250k
500k
750k
1,000k
1,250k
1,500k
2010 2011 2012 2013 2014
Total Active Apps by Store
(appfigures)
Apple Play Amazon
Mobile Drives Growth 6

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