Interview with Maegan Clark, social media manager at Heifer International.

1. Maegan
Clark
● Social Media Manager
● ASU, UALR, Nonprofit
● Previously - Digital
Comm Specialist

2. Key Takeaway 1:
Be on social media 24/7
• “There isn’t really a rest period on social media.”
• You have to set notifications and stay aware on social
media so that you don’t miss any important news
stories or questions from your audience.

3. Key Takeaway 2:
Keeping up with social media
• “Make a network of friends who work in the same
industry” so that you don’t have to try and keep up
with trends in social media.
• “One person can’t” keep up with everything going on.

4. Key Takeaway 3:
Obtaining stories
• To obtain stories, Maegan said that she works with all
teams on the communication and marketing side of
the company.
• “Social media is the bridge of holding all content.”

5. Key Takeaway 4:
Share better content
• To gain more followers, Maegan advises to ”share
better content.”
• “Once you realize what your audience wants and
responds to, it’s just sharing more of that.”

6. Key Takeaway 5:
Success
• To Maegan, success is ”an engaged and happy
audience.”
• She would rather have a smaller audience that
interacts is interested in her work.

7. Key Takeaway 6:
Managing an online reputation
• Manage “carefully.”
• Be okay with saying “no” to certain ideas and
audience members if it will help your company’s
online reputation.

8. Reflections
• Social media changes.
• Make connections.
• Communicate with co-
workers.
• Share better content.