Impact of sport at a local level

1. THE IMPACT OF SPORT AT A LOCAL LEVEL The case of Catalonia

2. Impact of sport at a local level Many things need to happen that users will not see 2

3. What does concern us at a municipal level? Olympic Medal count 15 10 5 0 1992 1996 2000 2004 2008 2012 or ? Overweight and Obesity Evolution 40% 30% 20% 10% 0% 2002 2006 2010 3

4. Increase of sports habits  Adequacy of conventional sports Incorporation Variation of New facilities of new needs & models of population  Use of non-sport urban interests practice segments and natural areas Agents extend roles:  New demands for Local Administration and Non-profit professionals organizations (clubs & federations)  Sports industry  Role of sport in society 4

5. Local Sports System Evolution Municipality / Public-Private Economic Clubs & Local Authority Partnership development tool Sports Commercial Cross-cut Associacions Sector social element Local Sports System Evolution 1970 1980 1990 2000 2010 … Competitive sport School sports (education) Sport & Health Sport & Tourism Sport & Urban planning Sport & Social integration Sport & Occupation / Entrepreneurship 5

6. Local Sports System Evolution Local Sports System Evolution 1970 1980 1990 2000 2010 … Sport, a Sport as a Sport as Sport as an cross-cut Sport as an agent of mean to an end + education + promote + area with + economic and wealth itself tool other social development health public Depts. 6

7. Impact on POPULATION 45% of adult population practices sport periodically 63% of school age population practices sport frequently No other municipal public service of direct contact with population reaches such volume of citizens 10% People registered to public sports 26% centers People associated to a sports club 7

8. Impact on ECONOMY Sport accounts for 2,1% of Catalan GDP (4.372M €) 5,7% Public sector + of which 79% lie on Local Authorities/Municipalities 213M €46,7% Non-for-profit organizations if voluntary work of which 97% is on sports clubs was considered52,4% TOTAL 58€ / inhabitant per year Third service with major expense after Police and Waste collection 7% del total municipal expenses 8

9. Impact on ECONOMY Catalan GDP by sectors Commerce Education Sport Vehicles Textile industry Graphic arts IT industry 0% 1% 2% 3% 4% Weight of sport in other economies (as per % of GDP) 2,8% 0,6% 2,0% 1,7% 2,1% 2,6% 1,9% 9

10. Impact on EMPLOYMENT Sport employs 1,83% of active population in Barcelona Province (92.000 persons in Catalonia) More than 80% in the private 9% Sports clubs sector, nevertheless, with high 47% 33% Municipalities incidence from Municipalities Undergraduate Education Companies HOW ? Other 7% 4%  Policy development towards sports clubs and externalized services  Applied education and training  Interrelationships and Networking  Entrepreneurship development

11. Impact on EMPLOYMENT A large volume of sports professionals have more than only one job position Primary Secondary Labour Labour Market Market  Professional career  Low professional development  Job security  Job insecurity  Good wages  Still… good wages Municipality may provide tools to drive transition from Secondary to Primary Labour Market 11

12. Impact on HEALTH Best Practice – Physical Activity and Health Plan Education workshops for  Accessibility to facilities young and  Information campaigns elderly Community Centers Municipality  192 health centers  171 local authorities  + 40.000 people Primary & Other  + 2.000 professionals Secondary (companies, s Schools hop, restauran  566 healthy hikes ts...)  Health Education  Health promotion  School menus  Information campaigns  PA Development 12

13. Impact on EDUCATION 63% of school aged population practices sport, but… Moments of truth 90% 76 78 80% 74 71 71 70% 15 points 64 60% Male 61 63 Female 50% 56 54 29 points 40% 45 35 30% 6-7 8-9 10-11 12-13 14-15 16-18 Age Does sufficient competitive and leisure offer exist for females? Do clubs guarantee equal access to non-skilled children? 13

14. Impact on EDUCATION Static Environment Dynamic Environment Cannot be changed We must manage it Norms & School Municipality Regulations School Citizenship sports facilities 4 Cross-cut axes  Family  Club membership  Proximity  Social integration 14

15. Impact on VOLUNTARY SPORTS CLUBS Barcelona Province has 5.077 active sports clubs Evolution of club membership in the last 5 years Healthy system  members  members members but... Clubs only with competitive sports 48% 39% 13% disciplines Clubs with competitive sports & leisure 62% 27% 11% activities ?Do we follow The small The customized The sports service-homogeneous competitive club club oriented clubpublic policiesto all types of The The The clubs classic club pioneer club professional club 15

16. Impact on NATURAL & URBAN ENVIRONMENT 40% of persons that practice sport they do it outside of conventional sports facilities - Trend that is increasing - Opportunities 1 Cross-departmental work: Other municipal Departments (urban planning, environment, tourism) Clubs (Hiking or Mountain-bike clubs) 2 Creation/Promotion of sports events: Local / National scope Communication & Signaling Usage of 2.0 technology 3 Are we in front of a ‘new sport’? Promotion ‘Education’ of practice 16

17. Impact on TOURISM 19,507 15,134 Santa Susanna 12,211 9,752 9,121 7,475 Municipality with 3.019 hab. Sport & Tourism quality certificate 2007 2008 2009 2010 2011 2012  Sports Dept. Clubs Tourism Foundation  Sports Hotels companies Economic Impact 2012 2,16M€ Restaurants 17

18. Impact on URBAN PLANNING

23. Two final thoughts 23

24. TENDENCIES 45% 45% 38% 35% 24% 25% 19% 19% Sports practice Urban & natural sports practice Are we already facing Club membership a ‘new’ sport 24

25. physical activity management sport promotion sports clubs female sports exercise cross-cut development leadership school sports

26. Sport at a local level specially today... should not go where the ball is,it should go where the ball is heading to Thank you Jordi Viñas jvinas@itik.cat

27. Document presented at the ConferenceTHE ROLE OF SPORT AT A MUNICIPAL LEVEL Barcelona, October 8th 2012

Impact of sport at a local level

JORDI VIÑAS FORT

Impact of sport at a local level