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9 Cards Home Launcher
100K users in the first month. How did we do
             
@Jorge_Galindo
Co-Founder & CPO at 47 Degrees
Front-end developer, iOs, UX, CPO… and i don't know well
GDG C...
 
What are we going to see?
What is
the next?
Show me the
numbers
Show me
the trick
             
These are our numbers
First day 4.535 users
First week 65.872 users
First month 101.217 users
Today 210.000 ...
             
What is exactly that?
If the actual CPI (Cost per Install) in Android is 1.80 $
(this changes by country)
Th...
             
             
How we did it?
Many hours of work and some tricks. It is a
recipe with many ingredients. Let’s see one
by on...
             
The Moment
             
The moment is the most important variable
In this moment, Yahoo bought
Aviate and Twitter bought Cover
The u...
             
The Beta
community
             
Android is sexy
Google Plus communities allow you to link
a beta (or alpha)
Users are involved and all feedb...
             
Marketing
             
Our target were the guru's friends
Guru
Friend
Friend
Friend
Friend
             
Growth Hacking
             
Or for us called “Marketing pa tiesos”
A landing page where you had to register
for the beta
if the user sha...
             
The Team
             
             
The Next
             
9 Cards 2.0
All redesigned with Material Design patterns
Listening to the users. Now will be a Launcher
Lear...
             
Thanks ;)
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100 k users in the first month. How did we do?

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In our first month with 9 Cards we generate 100k users ( exactly 102.217). In this talk i explain by one all the steps and the variables that we follow. Not is magic, its the result of many hours of hard work that focus in some important variables.

Publicado en: Tecnología
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100 k users in the first month. How did we do?

  1. 1.               9 Cards Home Launcher 100K users in the first month. How did we do
  2. 2.               @Jorge_Galindo Co-Founder & CPO at 47 Degrees Front-end developer, iOs, UX, CPO… and i don't know well GDG Cádiz, Material Fest, Lambda World organizer
  3. 3.   What are we going to see? What is the next? Show me the numbers Show me the trick
  4. 4.               These are our numbers First day 4.535 users First week 65.872 users First month 101.217 users Today 210.000 users
  5. 5.               What is exactly that? If the actual CPI (Cost per Install) in Android is 1.80 $ (this changes by country) This mean that we generate 182.000 BUCKS! And we inverted in marketing only 5.200 $ This it's a very crazy rentability!
  6. 6.              
  7. 7.               How we did it? Many hours of work and some tricks. It is a recipe with many ingredients. Let’s see one by one…
  8. 8.               The Moment
  9. 9.               The moment is the most important variable In this moment, Yahoo bought Aviate and Twitter bought Cover The users asking and looking for this type of app
  10. 10.               The Beta community
  11. 11.               Android is sexy Google Plus communities allow you to link a beta (or alpha) Users are involved and all feedback given is pure gold Using third-party tools to control all this info A Hater with a little of love is become to Evangelist
  12. 12.               Marketing
  13. 13.               Our target were the guru's friends Guru Friend Friend Friend Friend
  14. 14.               Growth Hacking
  15. 15.               Or for us called “Marketing pa tiesos” A landing page where you had to register for the beta if the user share the page on social networks, accelerating its entry into the beta All beta users when the app was released, we were grateful for his confidence with a pro. If a user brought three friends to 9 Cards was rewarded with a Pro license Takes care of the user community
  16. 16.               The Team
  17. 17.              
  18. 18.               The Next
  19. 19.               9 Cards 2.0 All redesigned with Material Design patterns Listening to the users. Now will be a Launcher Learning to the users. Analytics, come to me! All in Scala. Functional programming powa!
  20. 20.               Thanks ;)

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