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Gamification

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Gamification

  1. 1. gamification beyond play
  2. 2. <ul><li>Background </li></ul><ul><li>Gamification Works </li></ul><ul><li>Cases </li></ul><ul><ul><ul><li>Services </li></ul></ul></ul><ul><ul><ul><li>Health </li></ul></ul></ul><ul><ul><ul><li>Enterprise </li></ul></ul></ul><ul><li>Business Models </li></ul><ul><li>References </li></ul>
  3. 4. K12 School Hours Time to be a Master 18 Million Years a Year
  4. 5. 1.5 Billion within 10 Year
  5. 6. Pleasure Fun Rewards Achieving Interactive Social Connections Easy PRAISE
  6. 7. Intrinsic and Extrinsic Motivation Pleasure Achieving Rewards Interactive Easy Social Connection
  7. 8. Sensation Fantasy Discovery Laughter Story Challenge Thrill Triumph Expression
  8. 10. 24 Hours Any Game Everybody
  9. 11. Gaming can Make a Better World Jane McGonigal http://bit.ly/aDmAYY
  10. 14. GAME LIFE GAMIFICATION Game Meets the World Game = Life
  11. 15. Gamification the process of using game thinking and mechanics to engage audiences and solve problems, revolutionizing the motivations for real life and virtual activities.
  12. 16. Game Techniques != Core Experience
  13. 17. Know Your Players & Their Social Style Interacting Acting World Players
  14. 18. Intrinsic and Extrinsic Motivation
  15. 19. Player Journey Life Cycle and Progression Over Time Gamification Workshop 2010 http://slidesha.re/cD6YRD
  16. 20. Mihaly Csikszentmihalyi Flow: an optimal state of intrinsic motivation
  17. 21. Whew ! Julie Dirksen
  18. 22. Game Techniques Patterns over Time Make Progress Visible Evoke Emotion for Action & Engagement
  19. 23. Game Techniques Pacing Appointments Progressive Unlocks Reward Schedules Dynamic Systems Levels Points Leader boards Badges Missions Virtual Goods Curiosity Satisfaction Surprise Trust Delight Fun Envy Pride Connection
  20. 24. Experience Points (XP) Redeemable Points (Credits, Coins) Currency (Bucks) Skill Points (Score, Rank) Social Points (Social XP, Reputation, Ratings) Point
  21. 25. Social Actions How Players Engage Each Other
  22. 26. Beyond Game Service Business the World
  23. 29. Mobile Everybody Social Game Meets World Value
  24. 30. Participate Engage Loyal Social Connection Achievement Money Solution
  25. 31. App Commerce Marketing Advertising School Enterprise Health Brain Storming Problem Solving
  26. 32. 120 Million People Accruing Points, Leveling Up, and Earning Rewards Frequent Flyer Program
  27. 33. Human Computation by Game
  28. 38. Photo Sharing
  29. 39. Commerce
  30. 40. Social SNS: Communication & Conversation Game Competition Challenge Reputation Local Local Information Life Logging Reward Funny Informative Friendly
  31. 43. Advertising
  32. 44. Health
  33. 46. Health & Wellness Game
  34. 47. Schools are near-perfect game ecosystems: • Motivated Players • Challenges • Rewards • Rules • Levels • Appointment Dynamics • Countdowns • Incentives / Disincentives School is a game (just a poorly designed one)
  35. 48. Grades (status) => Levels (progression) No Disincentives Focus on final goal, not interim ersatz rewards Highly Engaged Cheating => Collaboration Move from omnipotent admin to a self-enforced game Change the School Game
  36. 49. Collaboration
  37. 50. Brain Gym
  38. 51. Coca-Cola’s Friendship Machine Rewards Cooperation With Cokes Marketing
  39. 52. McDonald's interactive Pong billboard brings big-screen elation, tomorrow's lunch
  40. 54. By 2015, more than 50 percent of organizations that manage innovation processes will gamify those processes, according to Gartner, Inc Enterprise
  41. 58. Energize Your Workplace Drive Performance Improvement Innovate Organically Motivate Teams Identify Emerging Leaders 5 Ways You Can Use Games at Work http://bit.ly/lmdynJ
  42. 59. Reinvent
  43. 61. Solution
  44. 62. Platform Ecosystem Economy
  45. 63. 1.)  Gamify 2.)  Badgeville 3.)  Bunchball 4.)  Big Door Media 5.)  CrowdTwist 6.)  Cynergy 7.)  SpectrumDNA 8.)  Reputely 9.)  iActionable 10.)  Scvngr 11.)  Manumatix 12.)  Leapfrog Builders
  46. 66. Entertainment Game unGame Online Services (Social Game) Offline Services Life, Business, Education
  47. 67. Gamify the World Living is Playing Game
  48. 69. Games Are the New ‘Normal'  Al Gore
  49. 70. “ Hafta” “ Wanna” Slavery Freedom Duty Fun Work Play Efficiency Pleasure
  50. 71. Play to Save the World
  51. 72. Adding Play to the Enterprise [infographic] http://bit.ly/mAlkjk http://gamification.org/wiki/Encyclopedia http://gamification.co/ Jane McGonigal: Gaming can make a better world http://bit.ly/aDmAYY Gamification Workshop 2010 http://slidesha.re/cD6YRD SXSW Keynote - The Game Layer On Top Of The World http://slidesha.re/gHggtF Meaningful Play http://slidesha.re/hVLRgD http://bit.ly/i9mLUA KangImSeong - Standing on the blurred border between game and reality http://www.youtube.com/watch?v=qgdNVwSNkJE
  52. 73. @ josanku

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