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Guidelines and Pointers for Marketing Management Exam

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Ateneo Graduate School of Business
Ateneo Graduate School of Business

Guidelines and Pointers for Marketing Management Exam of VCoach Bong De Ungria of the Ateneo Graduate School of Business

Educación
1 de 12
www.josephdeungria.com The Final Exam What to Expect
www.josephdeungria.com 1. Better marketers 2. Eureka memories! Z: The Outcomes
www.josephdeungria.com 1. Encourages review of what was studied 2. Provides a basis for grading 3. Deepens learning when the right answers are discussed Y: Why?
www.josephdeungria.com 1. Multiple Choice 2. Video Case: SPADER Approach 3. Explain a marketing concept X: How we will do it
www.josephdeungria.com Which is not a part of the 10 Step Marketing Plan? A. Product Strategy B. Strategic Plan C. Competitor Maps D. Primary Target Market Multiple Choice is about having internalizing the lectures…
www.josephdeungria.com 1. I Love Marketing 2. Marketing Stethoscope 3. 10 Step Marketing Plan What Lectures?
www.josephdeungria.com 1. Tuna Wars 2. You’ve Got Mail: SPADER Video Cases:
www.josephdeungria.com Explain or Apply a Concept You are introducing a new tuna canned product that you know is not as tasty/ flavorful as the market leader. Will you do sampling or food tasting in the supermarket?
www.josephdeungria.com 1. Multiple Choice 2. Video Case: SPADER Approach 3. Explain a marketing concept X: How we will do it
www.josephdeungria.com 1. Encourages review of what was studied 2. Provides a basis for grading 3. Deepens learning when the right answers are discussed Y: Why?
www.josephdeungria.com 1. Better marketers 2. Eureka memories! Z: The Outcomes
www.josephdeungria.com The Final Exam What to Expect

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