Ch 16 managing retailing, wholesailing, and logistics morales

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Top 2 Learning Concepts from Kotler's Ch 16 - Managing Retailing, Wholesaling, and Logistics

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TOP 2 Learning Concepts Ch 16: Managing Retailing,Wholesaling, and Logistics Joseph Gabriel N. Morales March 31, 2011 josephgabrielmorales.blogspot.com

Retailing 1. Major Types 2. Marketing Decisions Encountered 2 josephgabrielmorales.blogspot.com

MAJOR TYPES josephgabrielmorales.blogspot.com

Specialty Store - Limited product lines such as jewelry or men’s clothing 4 josephgabrielmorales.blogspot.com

Department Store ,[object Object],5 josephgabrielmorales.blogspot.com

Supermarket ,[object Object],6 josephgabrielmorales.blogspot.com

Convenience Store - Similiar to a supermarket, but at a smaller scale - Usually located in residential areas - Provide customers convenient place and time to buy needed items 7 josephgabrielmorales.blogspot.com

Discount Store - wide variety of merchandise at low prices 8 josephgabrielmorales.blogspot.com

Off-price Retailer - Goods priced below regular retail prices. 9 josephgabrielmorales.blogspot.com

Can be selling either gen. merchandise or specialty stores10 josephgabrielmorales.blogspot.com

Has declined since the boom of online shopping11 josephgabrielmorales.blogspot.com

Modern day catalog showroom - Amazon 12 josephgabrielmorales.blogspot.com

MARKETING DECISIONS THEY HAVE TO MAKE josephgabrielmorales.blogspot.com

Target Market - To whom will we sell the product? 14 josephgabrielmorales.blogspot.com

Length (# of products in the product line)

Consistency (Rel. bet. Products in their final destination)15 josephgabrielmorales.blogspot.com

Procurement ,[object Object],16 josephgabrielmorales.blogspot.com

Prices - How will I price my product? 17 josephgabrielmorales.blogspot.com

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Ch 16 managing retailing, wholesailing, and logistics morales

1. TOP 2 Learning Concepts Ch 16: Managing Retailing,Wholesaling, and Logistics Joseph Gabriel N. Morales March 31, 2011 josephgabrielmorales.blogspot.com

2. Retailing 1. Major Types 2. Marketing Decisions Encountered 2 josephgabrielmorales.blogspot.com

3. MAJOR TYPES josephgabrielmorales.blogspot.com

4. Specialty Store - Limited product lines such as jewelry or men’s clothing 4 josephgabrielmorales.blogspot.com

7. Convenience Store - Similiar to a supermarket, but at a smaller scale - Usually located in residential areas - Provide customers convenient place and time to buy needed items 7 josephgabrielmorales.blogspot.com

8. Discount Store - wide variety of merchandise at low prices 8 josephgabrielmorales.blogspot.com

9. Off-price Retailer - Goods priced below regular retail prices. 9 josephgabrielmorales.blogspot.com

10.

11. huge selling space

12. Can be selling either gen. merchandise or specialty stores10 josephgabrielmorales.blogspot.com

13.

14. Has declined since the boom of online shopping11 josephgabrielmorales.blogspot.com

15. Modern day catalog showroom - Amazon 12 josephgabrielmorales.blogspot.com

16. MARKETING DECISIONS THEY HAVE TO MAKE josephgabrielmorales.blogspot.com

17. Target Market - To whom will we sell the product? 14 josephgabrielmorales.blogspot.com

18.

19. Length (# of products in the product line)

20. Breadth (# of products company offers)

21. Depth (Different varieties of product)

22. Consistency (Rel. bet. Products in their final destination)15 josephgabrielmorales.blogspot.com

23.

24. Prices - How will I price my product? 17 josephgabrielmorales.blogspot.com

25.

26. Post Purchase – delivery, installation, gift-wrapping

27. Ancillary (subordinate) - parking, restroom, credit terms18 josephgabrielmorales.blogspot.com

28.

29.

30. Product sampling / Tasting

31. Working Demo Units

32. Free seminars20 josephgabrielmorales.blogspot.com

33.

34.

35. Central Business District?

36. Mall?

37. Marketplace?

38. Location within a larger store?22 josephgabrielmorales.blogspot.com

39.

40. Major Types

41. Marketing Decisions23 josephgabrielmorales.blogspot.com

42. TOP 2 Learning Concepts Ch 16: Managing Retailing,Wholesaling, and Logistics Joseph Gabriel N. Morales March 31, 2011 josephgabrielmorales.blogspot.com

Ch 16 managing retailing, wholesailing, and logistics morales

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