1. HOW EFFECTIVE IS THE
COMBINATION OF YOUR MAIN
TASK AND ANCILLARY TEXTS?
By Josh Manley
2. Introduction
• Through the research conducted throughout my project I noted the vitality of
relating the music video with the advert and digipak as the most affective
combination is where the three products are related, promoting each other and
seen as a set, not necessarily individually. Mainly the advert and digipak would be
used together in order to promote the music video through effective use of
synergy and continuity. In order for the three products to be seen as a set, I
ensured that there were aspects used similarly in each project of influenced by
each other in order to demonstrate a sense of continuity as well as coherence
between the products. The use of synergy is very often used as an advertising
and marketing technique which I felt is necessary for my products as it would aid
me in gain awareness, reaching my target audience successfully and ultimately
attracting them. In order to do this I had to ensure that my ancillary task were
appealing and intrigue the audience by attracting them and grabbing their
attention.
3. Colour
• First of all, I paid significant attention and interest to the colour scheme of my
ancillary tasks in order to show an affective relationship and relevance to the music
video. In both of my ancillary tasks I included a single coloured background which
was purple, implying the sense of power which the character gains whilst drumming
and therefore relating to the main task.
4. Colour
• This relation was furthered through the fact that the colour of the ancillary tasks is
in fact the same colour of the smoke featuring in the climax of the music video.
This works very effectively as is not only shows a relationship and collaboration
between products but it shows relevance to the most important aspects of the
music video, consisting of identical connotations through the use of colour. The
purple used in the ancillary task are also rather muted with minimal saturation
which shows continuity with the type of colour editing included in the music video
being less saturated in order to show the grittiness and dull, bleakness
atmosphere of the post-apocalyptic world.
5. Character
• Additionally, I believe that my simplistic approach works
very well as does my cartoon version which is creative
and original whilst featuring an animated version of the
character playing the drums - providing an insight to the
content of the main product. This animation was created
through using an image captured on the day of filming
between shooting times, therefore allowing us to gain a
great sense of continuity through instantly relating to the
narrative of the music video. Due to the fact that the
image consists of the character drumming, I was able to
illustrate him with a sense of power which corresponds
to the colour of purple and intention of the music video,
opposing his weak and vulnerable state at the beginning
of the music video. By providing a slight insight to the
main product this will allow me to attract the audience by
supplying them with some sort of expectation as well as
familiarising the audience with the character and
allowing them to form a stronger connection with him
6. Enigma
• A sense of mystery and ambiguity is implied through the use of the cartoon
effect through using the cutout tool on Photoshop. This is due to the fact that
the simplicity and edge fidelity prevents from too much detail being included in
the subjects face and to some extent hides his identity, therefore creating
enigma which is a big part of the main product, resulting in an attraction being
formed. Also the use of a modern animation will attract the audience further
through their age categorisation I added a sense of texture to the ancillary
tasks through using dust and scratch vectors which relate to the grittiness of the
main product.
7. Font & Logo
• Moreover, I decided to include similar fonts throughout the three individual
products in order to show coherence and resemblance of each product. I also
ensured that the sizing of the band name was the largest and boldest in the
composition in order to advertise the band and allow it to stand out, being the
first thing which the consumers will notice. I decided to use the official Sigur Ros
logo in order to show a direct link to the soundtrack of the music video and
therefore brands each product to initiate from the band. I also referenced the
soundtrack used in the music video ‘Festival’ on the ancillary tasks in order to
demonstrate a further collaboration and relationship. Despite the opposing
opinion that it draws the attention away from the album, I feel that it allows for a
stronger connection to be made between the products for the aforementioned
reasons, contributing to my intentions.
8. Conclusion
• Ultimately, I believe that the combination of my main task with my
ancillary task is significantly effective and successful due to the
established continuity and collaboration between products. The
results in each product promoting each other which will in turn
increase the awareness of the album and specifically the soundtrack
used in the main task. The sense of branding and advertisement is on
a competitive level with existing products through their significant
alliance and partnership.