World’s best display advertising technology. TRANSFORMS STATIC ADS INTO INTELLIGENT CONTENT CHANNELS Delivering contextual content dynamically – straight to the user – dynamically & without disruption Through ad space & digital media – across all screens & devices Proven to surpass industry interaction & engagement benchmarks by at least 300% & 600% respectively Guaranteed to drive deeper engagement & create ongoing brand conversation Powered by Miomni – the world’s leading asset management & distribution platform Simply put .... this is .... QUIETLY REDEFINING AD SPACE

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OPEN MEDIA TECHNOLOGIES
OPEN MEDIA UNIT™ / B2B CASE STUDIES
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QUIETLY REDEFINING AD SPACE™
World’s best display advertising technology ….
TRANSFORMS STATIC ADS INTO INTELLIGENT CONTENT CHANNELS
Delivering contextual content dynamically – straight to the user – dynamically & without disruption ….
Through ad space & digital media – across all screens & devices ….
Proven to surpass industry interaction & engagement benchmarks by at least 300% & 600% respectively ….
Guaranteed to drive deeper engagement & create ongoing brand conversation ….
Powered by Miomni – the world’s leading asset management & distribution platform ….
Simply put …. this is ….
QUIETLY REDEFINING AD SPACE™
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WHAT MAKES THE OPEN MEDIA UNIT™ SO EFFECTIVE?
• Turns ads into intelligent content channels
• Delivers content directly to users – not users to content
• Industry leading interaction rates & engagement times – 300% & 600% higher than the industry average*
• Does not disrupt the user experience: no unnecessary click-through, no auto-expand, no auto-play and no distracting animation
• Create an on going brand conversation by driving continued user engagement across paid, owned and earned media
• Traffic creative once & optimize one or all instances on the fly. Add any web functionality – dynamically
• Tested & approved by all major publishers – runs in standard MPU placement
• No technical integration required – no file size limitations
• Real-time metrics that matter – customized to your campaign KPIs/requirements
• Transparency on Impressions vs. OPEN Media Unit Views
• Re-messaging re-invented – deliver against Brand & Performance objectives simultaneously – from 1 creative
* Benchmarked against DoubleClick, GDN and MediaMind: 300 x250 with video.
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4. PHILIPS / LIVABLE CITITES / PHASE 1
OBJECTIVE
Distribute and drive engagement in Philips Livable Cities content and
whitepaper downloads
SOLUTION
A dynamic content channel distributed through paid and owned media,
delivering a content story across 3 months and up to the minute social
responses to the campaign.
RESULTS
Average Interaction rate: 10% +
Average interaction time: 8 minutes +
FEATURES
3 dedicated content channels
Video, Photo and Whitepaper gallery & Interactive content
Download content
Twitter feeds
Full social media integration
Push from paid to owned media – engagement mechanics
Real-time tracking – by individual placement
Dynamic optimization – by individual placement
NY Times: Avg interaction time 9 mins. Avg interaction rate : 11%
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PHILIPS / LIVABLE CITITES / PHASE 1
PRE ROLL PRIMARY HOME SCREEN MEDIA PLAYER / SOCIAL TOOL BAR MEDIA PLAYER / LONG DESCRIPTION
MAIN MENU / FILTER CONTENT SECONDARY HOME SCREEN MEDIA PLAYER / FILTER CONTENT MEDIA PLAYER / INTERACTIVE CONTENT
300 x 250 not to scale. Selected screens only
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6. PHILIPS / LIVABLE CITITES / PHASE 2
OBJECTIVE
Extend Philips Livable Cities campaign by integrating ‘Expert Views’
content.
SOLUTION
A dynamic content channel distributed through paid and owned media,
delivering a content story across 3 months and up to the minute social
responses to the campaign.
RESULTS
Average Interaction rate: 8% +
Average interaction time: 3 minutes +
FEATURES
6 dedicated content channels
Video, Photo and Whitepaper gallery & Interactive content
Download content
Twitter feeds
Full social media integration
Push from paid to owned media – engagement mechanics
Real-time tracking – by individual placement
Dynamic optimization – by individual placement
WSJ : Avg interaction time 4 mins. Avg interaction rate : 5%
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PHILIPS / LIVABLE CITITES / PHASE 2
PRIMARY HOME SCREEN MEDIA PLAYER / VIDEO MEDIA PLAYER / IMAGES MEDIA PLAYER / LONG DESCRIPTION
SECONDARY HOME SCREEN MAIN MENU / MEET THE EXPERTS MEDIA PLAYER / DOWNLOAD CONTENT MEDIA PLAYER / VIDEO CAROUSEL
300 x 250 not to scale. Selected screens only
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8. CASTROL / RONALDO AFP
OBJECTIVE
Promote Ronaldo AFP in paid media and push to owned media for
extended content engagement.
SOLUTION
A dynamic content channel distributed through paid and owned media,
delivering a content story across 4 months and up to the minute social
responses to the campaign.
RESULTS
Average Interaction rate: 23 % +
Average interaction time: 1 minute +
FEATURES
Dynamic, targeted delivery of 15 videos across 8 European markets
Video and Photo gallery
TV schedule
Twitter feeds
Full social media integration
Push from paid to owned media – engagement mechanics
Real-time tracking – by individual placement
Dynamic optimization – by individual placement
Goal.com: Avg interaction time 40 secs. Avg interaction rate : 5%
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CASTROL / RONALDO AFP
PRE ROLL PAID MEDIA / HOMESCREEN MEDIA PLAYER / VIDEO MEDIA PLAYER / CHOOSE LANGUAGE
MEDIA PLAYER / VIDEO CAROUSEL OWNED MEDIA / HOMESCREEN MEDIA PLAYER / FILTER CONTENT MEDIA PLAYER / PUSH TO OWNED MEDIA
300 x 250 not to scale. Selected screens only
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OPEN MEDIA UNIT™ / SHELL CORPORATE / ENERGY / MEDIA FIRST!
Media partner content centralised on Miomni platform for intelligent, dynamic delivery to the open media unit.
1 creative – delivering 4 contextual - cross media partner content experiences - simultaneously
DEFAULT CONTENT: CNBC DEFAULT CONTENT: ECONOMIST DEFAULT CONTENT: EURONEWS DEFAULT CONTENT: GENERIC
Media partner content displayed by default on respective media owner placements.
User content experience extended to all media partner content – across every media placement, enabling user access, for example, to
CNBC, Euronews and Generic content within the Economist media owner placements etc.
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11. OPEN MEDIA UNIT™ / SHELL CORPORATE / ENERGY
OBJECTIVE
Engage C-Suite and business leaders in Shell’s alternative energy
initiatives. Drive user downloads of media partner content & incentivize
ongoing user engagement across paid & owned media placements.
SOLUTION
MEDIA FIRST! Independently managed & optimized dynamic content
channels for each media owner – providing user access to all partner
content – fulfilled via one creative unit.
RESULTS
Average Interaction rate: 6% +
Average interaction time: 2 minutes +
FEATURES
Intelligent content delivery & management – by media owner /
placement
Video, Photo and Article gallery
Social feeds & full social media integration
Download content
Push from paid to owned media – engagement mechanics
Real-time tracking – by individual placement
Dynamic optimization – by individual placement
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SHELL CORPORATE / ENERGY
PRE LOADER DYNAMIC PRE ROLL DEFAULT HOME SCREEN / GENERIC DEFAULT HOME SCREEN / CNBC
DEFAULT HOME SCREEN / EURONEWS DEFAULT HOME SCREEN / THE ECONOMIST MEDIA PLAYER / SOCIAL TO0LS MEDIA PLAYER / DOWNLOAD CONTENT
300 x 250 not to scale. Selected screens only
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13. CONTACT DETAILS
OPEN MEDIA TECHNOLOGIES PAUL MARAVIGLIA JOSHUA REX
57 POLAND STREET COMMERCIAL DIRECTOR MANAGING DIRECTOR
SOHO, LONDON paul@thisisopen.com joshua@thisisopen.com
W1F 7NW M +44 7919 397 740 M +44 7879 486 672
+44 20 7025 1320 T +44 20 7025 1323 T +44 20 7025 1321
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