This document provides biographical and professional details about Joshua June Ho Suh, including: - His academic qualifications including a PhD in Space Design from Hongik University and an MFA in Interaction Design from Domus Academy. - His professional experience including roles as Director of a design team and Manager of exhibition design teams for various companies in South Korea. - A selection of his exhibition, spatial, and interaction design works from 2009-1997 including projects for airports, museums, and trade shows. - His professional membership in several Korean design associations. - His contact information and an introduction describing his expertise in exhibition design and space planning, as well as interaction design.

1. Suh, June Ho [joshua]
2013-1998 Portfolio
spatial/exhibition designer
+ interaction designer
Exhibition / Interaction
Spatial Designer

2. ACADEMIC QUALIFICATIONS
2012 PhD in Space Design, under a process / Department of Industrial Design / HongIk University Graduate School, Seoul, Korea
2010 M.F.A. in Interaction Design / Domus Academy, Milan, Italy
1997 M.F.A. in Interior Design / Department of Industrial Design / HongIk University Graduate School, Seoul, Korea
1995 B.F.A. in Industrial Design / Department of Industrial Design / HongIk University, Seoul, Korea
PROFESSIONAL CAREERS
2006~ 2008 Director, Design Team, Antscom co., Ltd. Seoul, Korea
Planning and Managing Projects of Museums and Big Tradeshow like Motor Show
2004~2003 Manager, Exhibition Design Team, Unione Communications co., Ltd. Seoul, Korea
Design and Management of Tradeshow Stands and Exposition Theme Pavilion
2002~2000 Manager, Design Team, J.A.Studio, Seoul, Korea
Design and Management of Environment installations and Tradeshow Stands
1998~1996 Designer, Design Team, Yisang Environment Design co., Ltd. Seoul, Korea
Design of Environment installations and Tradeshow Stands
PROFESSIONAL MEMBERSHIP
Korea Society of Architects&Designers / Korean Institute of Interior Design
Korea Society of Basic Design & Art / HongIk Industrial Design Association
Joshua JUNE HO SUH
04 March 1971, +82-10-9153-5358
#903 JungWoo Bldg. Dohwa-dong, Mapo-ku
Seoul, Korea(south)
joshuasuh7@gmail.com
10-year
exhibition designer
and space planner
interaction designer

3. Selected Works
2009 - 1997
10y

4. Public Facilities
for Seongnam City
2009 public design
Seongnam City, Korea
PIDC, Kyungwon University

6. Observatory Deck
for Gimpo Intn’l Airport
2008 renovation project
Korea Airport Corporation
Gimpo Intn’l Airport, Seoul, Korea
Antscom Co.Ltd
Deck is for seeing whole airport lanes,
towers and planes.
Main target is for kids under primary school.
So I use a motive, paper-airplane.
And I use many plane models in sky.
I used so many oblique lines
because I want to express a speed
and strong movement.

8. Honda Pavilion
2007 Seoul Motor Show
Honda Korea
Kintex, Seoul, Korea
Antscom Co.Ltd
This stand for Honda in 2007 Seoul Motor
Show has an area of 1,250m2 and located
between huge domestic motor companies,
Hyundae and Renaux-Samsung. The
design was planed to show its unique
identity and image, overcoming its
relatively small size. First I got a concept for
stand,‘HUG”. It means a kind of strategy
for marketing in Korea as a Japanese car
company.
I designed a round-shape ceiling structures
covered whole booth space for enclosure
and vertical space sense. That made a
strong brand image by light and sharp
structures completely distinguished from
other stands. And it has a main logo sign
for recognizing the stand from a distance.

10. Caligraphs
and Paintings Room
2007 renovation
Kyungki-Province Museum
Kyungki-Province Museum,
Suwon, Korea
Antscom Co.Ltd
This is a room
for old Korean paintings and caligraphs.
For I want people to concentrate on paintings
I designed
that this space has a contrast visual effect
through using dark colored wallsand
many bright lights for paintings.

12. SsangYong Motor Pavilion
2003 Busan Motor Show
SsangYong Motor
Bexco, Busan, Korea
Unione Communications Co.Ltd
SsangYong motor is the company of
middle standing, producing the most
luxurious sedans and SUVs. I had to find a
display and space composition way to
harmonize with luxurious sedans and
outdoor vehicles in a booth.
The booth had to be distinctive and unique
inspite of relatively small and handicaped
area compared with other companies'
booths.
So I designed two major plans; ceiling
structure covered whole booth space and
office space for staff.These plans could get
completely majesty and unique design for
booth, events and other programs. And the
structure of booth was minimalized for
visitors’safety and accomodation in great
event time.

14. DSME Stand
2004 LNG14 in Qatar
DSME
Doha, Qatar
Unione Communications Co.Ltd
This stand concept is a walls of world ship-building indutries.
DSME is one of best ship-builders in the world, specially LNG-ship.
I designed layering-walls and big graphics,
white and blue color cordinations.

16. World Mythology
Exhibition
2003 Kyungju World Culture Expo
Main Theme Pavilion
Kyungju Expo Site, Kyungju, Korea
Unione Communications Co.Ltd
This is a main pavilion
for KyungjuWorld Culture Expo.
Main theme is a myth.
We want to express a korean
and unique myth.
So we planed this gate,
‘Chi-Woo-Chun-Wang’, god of defense.
Main Concept is a‘Discovering in Myth Cave’
I designed program
and space for fantastic mythic cave tour

18. Coca-Cola Family Party
1998 Coca-Cola Promotion
Coca-Colca Korea
Hilton Hotel, Seoul, Korea
Yisang Environment Design Co.Ltd
This is a kind of promotion
project for Coca-Cola Korea.
Fanta Booth
and parts of Coke Boot are my design.
Main Concept for Fant is
a FUN plus Invitation Dance.
This project was
a very interesting and fun and big!

21. Stand for V company
in IDEM 2012, Singapore
with E.I.Program
for 2013 KISD
International Space Design Exhibition

22. Stand for V company
in AAO 2012, Hawaii
with E.I.Program
for 2013 KSBDA
International Space Design Exhibition

23. E.I.P.
(Exhibition Identity Program)
for Vatech
2012 exhibition design
for Overseas Tradeshow
Collaboration with MEDEX Inc.

24. E.I.P컨셉 Dynamic Innovation = Innovation +Young & DynamicE.1.3.
Dynamic Innovation
EIP Concept Theme Theme Components
제품의 아이덴티티를 구성하는 요소 부스의 아이덴티티를 구성하는 요소
VATECH Networks
Exhibition Identity
Standard Manual
Concept & Comm.Theme
테마 요소를 Design Cut 2가지로 표현
- Dynamic Innovation이라는 전시 컨셉을 가지고 전시 공간에 표현하려면, 시각화와 공간화 할수 있는 커뮤니케이션 테마가 필요하다.
- 커뮤니케이션 테마는 전시컨셉을 시각화하고 공간화하는데 보다 폭 넓은 조형언어를 제공하여 전시장의 이미지를 보다 쉽게 전달할 수 있다.
- 커뮤니케이션 테마로 이노베이션 스페이스<Innovation Space>는 바텍의 젊고 다이나믹한 기술과 의지를 펼쳐 보일 수 있는
장소이자 더 크고 도전적인 미래를 향하는 출발점의 장소성을 지닌 공간으로 표현된다.
- 이미징 윈도우<imaging windows>는 젊고 다이나믹한 바텍의 기술을 소개하는 창이자 미래와 새로운 시장을 관찰하는 조망 창이다. 이는 라운지라는
공간의 특성은 물론, 시원한 오픈감을 형성하는 공간 요소가 되며, 특히 제품의 아이덴티티를 구성하는 중요한 구성 요소가 된다.
- 돌보는 손<caring hands>는 바텍의 Caring Insight의 정신을 시각화하여 표현한 것으로 돌봄정신을 실천하는 전문가 그룹으로서 따뜻한 감성과 이성적인
전문성을 가진 사람들이 함께하는 기업의 지향가치를 더할수록 밝아지는 빛, 나눌수록 커지는 사랑의 의미를 담은 심볼의 형태를 프로그램화하였다.
역동적인 혁신성
Innovation Space
도전적인 미래를 향한 출발점으로서의 장소성
젊고 다이나믹한 혁신성의 공간적 표현
미래와 새로운 시장을 조망하는 창
ImagingWindows Caring Hands
전체 공간의 칼라톤과 회사의 로고마크 등을 인지 각 요소의 정보와 부스 내 동선 인지 흥미를 가진 제품과 관련 정보의 인지
Step 1
부스의 위치를 인지하고 부스로 다가오는 단계
Step 2
부스로 진입하고 전시 제품을 확인하는 단계
Step 3
전시되는 제품을 시연하고 내용을 확인하는 단계
E.5.10.2 스토리텔링 레이어 위계 2
- 스토리텔링 레이어의 위치는 아래와 같이 <메인 싸인> 층위 다음으로 적용한다. 전시장의 규모에 따라 <서브 싸인> 층위가 생략될 수 있으므로 <공간
층위 레이어>를 기준으로 디자이너와 상의하여 결정한다.
- 아래와 같은 대규모의 전시공간의 경우 스토리텔링 레이어를 보다 강조할 수 있는 경우에는 이미지나 슬로건이 이중으로 반복되지 않도록 <공간
구성 레이어>를 기준으로 디자이너와 상의하여 결정한다.
VATECH Exhibition Identity
Standard Manual
Visual Graphic
Storytelling Layer Hierarchy #2
Layer Hierarchy #2
ground
500
1000
1500
2000
2500
3000
E.4.5.1. Display주요제품 디스플레이 방식
- 주요제품 디스플레이 방식 설명VATECH Exhibition Identity
Standard Manual
Spatial Hierarchy
Display
Dynamic Innovation
20 부스
Case 1 Case 2 Case 3
6 부스
디자인
컷
젊고 다이나믹한 사선과
상승감에서 오는 혁신성을 표현
간결하고 정직한 직선과 직각의
신뢰감을 느끼게 하는 디자인
편안하게 감싸는 듯 곡선을 이용해
돌봄의 정신을 공간으로 표현
전시부스의 디자인 시안 컨셉 (case. 1,2,3)
VATECH Exhibition Identity
Standard Manual
Design Case
E.3.1.2.
- 앞서 제시했던 디자인 컷을 이용하여 다음과 같은 부스 디자인의 시안들을 제시한다.
- 제시한 디자인 시안은 E.I.P. 프로그램을 적용한 예로서 20부스와 6부스 규모, 그리고 직선과 곡선 등을 이용하여 다양하게 표현하였다.
20부스 적용디자인(안) #2
VATECH Exhibition Identity
Standard Manual
Design Case #2:
20 booth
E.3.3.1.
3D letter cut
국내 및 일본 : Roll paper finished
유럽 및 동남아 : Painted finished
북미 : Fablic finished with still frame
P-tile finished
glossy spray paint finished
Multy channel TV
caring hands
imaging windows
20부스 적용디자인(안) #2 - 세부설명
VATECH Exhibition Identity
Standard Manual
Design Case #2:
20 booth
E.3.3.1.

25. SM/SM Individuation
for 2012 KSBDA-San Jose State Univ
Invitation International Exhibition
Artwork
2012 July, San Jose

26. Spatial Orientation
and Intentional System #1
for Exhibition‘Habitat by 8 Creators’
Artwork
2011 May, Seoul, BE-Gallery

27. Spatial Orientation
and Intentional System #2
for 2011 KISD
International Space Design Exhibition
Artwork
2011 October, Seoul

28. Ocean Culture Exhibition Design
for Pavilion, 2012 Yesu Expo
Artwork
2010 May, Seoul

29. City Culture Exhibition Design
for Pavilion, 2012 Yesu Expo
Artwork
2010 May, Seoul

31. ‘PEAR’Light
for customizing lights
Team-Workshop
Project Leader : Stefano Cardini
2009 Domus Academy, Italy
PEAR is scalable, interactive light project focused on
improving the character of public light and the urban
environment throughout Milan.The project asks the
community to capture light that expresses not only
aesthetic preferences, but also places or experiences in
Milan. Light is captured with PEAR lights distributed via
vending machines for a nominal fee which is a donation
to an initiative for improving Milan’s public spaces: e.g.
cleaning graffiti from playgrounds, providing bags for
dog waste.The PEAR lights attach to modular mounts
which negotiate interactions between lights and share
solar and kinetic energy collected via attachments.The
mounts allow diverse installations at public, semi-public,
and private scales and help finance the project through
sale to individuals.

34. V-Farm
Interactive Strategy for Retail Shop
Team-Workshop
Project Leader : Chiara Diana
2009 Domus Academy, Italy
M
anage Harve
st
cashier
buying
Green Products
Create a new tree
V- Farm in Supermarket
use green card
Share
Get real fruit
It is our desire in this project to reinvent the shopping
experience in retail spaces providing new meaningful
services through visual interaction.The retail experience
cycle is based on three steps: attraction, engagement
and extension.The purpose of this project is to enhance
the extension phase, with a special focus on rewarding
customer loyalty to establish durable relationships.
The system reproduces a virtual farm in which customers
can cultivate, share and harvest their own seedlings.
After harvesting customers can exchange their virtual
fruits for real products. In store interaction is based on
touch screens placed at accessible positions in the retail
space. Remote access is provided through a web site and
an application for mobile phones.

35. v-farm
green
card
shop
shelves
touch
screen
v-farm
lounge
web
site
home
office
mobile
apps
on the
move
v-farm lounge
touch screens touch screenv-farm kiosk
mobile devices
web site
server
green card

37. Loupe Table
Digilogue Interactive Loupe Table
for Museum
Team-Workshop
Project Leader : Massimo Banzi
2009 Domus Academy, Italy
The idea of this solution is started from the behavior
of people who are watching detailed things on
picture of slide by using the Loupe.This system is a
kind of visual & audio information searching solution
which people can navigate the detailed multimedia
information. Basically, this system consists of two
elements, the one is a physical table with many
slides and the other thing is a kind of display product
that is looking like a loupe (magnifying glass). After
moving the Loupe to the position of one slide and
move down it close to the slide, people can watch
more detailed visual & audio information through
the Lupe. Also LED lights that are on the bottom of
the table can be triggered by the position of Loupe.

39. white acrylic plate
slide mounts(60ea)
700 x 420
arm(from lamp)
printout film(or paper)
700 x 420
magnet sensors (24ea)
FL (4ea)
holes for sensors
800 x 520
holes for wires of sensors
rotater (knob)
7’ monitor
magnet
infrared ranger
hole for wires of FLs
holes for ventilation(heat)
dummy board
extensions
for computer and FLs
Arduino
table(MDF wood)
700 x 420 x 800(h)
USB
computer
light box(MDF wood)
800 x 520 x 50(h)

41. indicator
control ring
socket for appliance plug
35
155540
50
control ring part communication ringsmart plug
eKnob
Knob for Saving Your Energy
Individual Work for Graduation
Project Leader : Domenico Pisaturo, Rodrigo Tores
2009 Domus Academy, Italy
This is the small controller with knob that can help
you to save your energy through scheduling the
time to use electric appliances plugged all outlets in
your place. Like water tap, you can use knob control-
ler to schedule the time of all kind of electrics.You
can rotate the knob to select some menu and just
click to confirm specific function.
‘eKnob’has simple interaction modality, rotating and
click, and it has a traditional interface, knob. Most
users have experienced‘knob control’with the radio
orTV. Knob is very familiar to users, from young and
to old people. So simple. However it works by the
neural network technology, it called AI, and on the
grid for communication.

42. Central
Unit
Smart PlugAppliances
learning stage
on the grid
control & feedback stage
on the grid
interactive communication stage
information of
amount / schedule
/ comparison / credit
alert
patterns suggestion
adjust patterns
contribution
(sharing)
manage credit
(distribution, etc.)
scheudulling
control product
consumption
patterns
alert
information of
amount / connections /
learningpatterns
OUTLET
in every-places
link with outlet
connections with each other units
self-learning user’s behaviour pattern
interactive interface for control the unit
principles of neuron units as metaphor
neural network for self-learning
analog and digital interaction modality
scalability (web sync)
CONTROLLER UNIT
1) schedulling for using energy
2) connecting with grid-community
3) sharing energy through (1), (2)
smart plug
every-outlets
in each place
connections
in small community
contributions savings
for public
Central
Unit
smart plugs & Central Unit
neurons and net control the time contributionpatterns of consumptionsmart plug
communications in small community Systems and Structures for big society
like neurons and their network
Back
Bone
Unit
Adjust Consumption Pattern
SettingBUNCH OF OUTLETS
interactive
communication
communication
between
smartplugsandc-unit
smart plug + outlet + appliance
for start to learn patterns
activate
patterns/
schedulling
appliance
control
information
network
connections
Central
Unit
Getting Recommendation
Getting Information
LEARNING
PATTERN

43. smart plug
for appliances
direct
com
m
unication
Adjust Pattern
Home
smart plug + outlet + appliance
for start to learn patterns
activate
guide screen
control knob
base panel
base
outlet
rotate and click
to check the information
Kitchen
charger#1
MENU
Josh’s
Kitchen
7 plugs
menu info
Plug-SetRecomm
end
Adjust
Inf
ormationPreferenc
e
Menu
Josh’s
Sweet Home
menu info
rotate and click
to select the place

44. Getting
Information
Check &
Adjust Pattern
Adjust Pattern
Home
Home
Setting
Getting
Recommendation
amount(kw)
1250
time(m
i
n.)
numberofplugs
energy savin
g
Adjust Pattern
Home
auto
detecting
auto-detecting
detecting
new smart plug check the result
of detecting
12
12
6
6
9
9
3
3
START
12
12
6
6
9
9
3
3
START
12
12
6
6
9
9
3
3
END
12
12
6
6
9
9
3
3
END
12
12
6
6
9
9
3
3
12
12
6
6
9
9
3
3
ready to adjust
rotate guide
to start point
4recommends
ready
4recommends
ready kitchen
oven #1
APPLY
ADJUST IGNORE
LATER
INFORMATION
kitchen
oven #1
click to check
report the recommend ready
TIME
245 min.
status
last month
vs
this month
comparison send report
select
for adjust
set
start time
set
start time
set
end time
set
end time
ok?
next
12
12
6
6
9
9
3
3
select
for adjust
Lamp T.V.
browsing
T.V.
browsing
learning
pattern
start
Information
StatusComparis
on
Sharing
Re
port
Preference
amount
NEW
SMART PLUG
bedroom #9
Lamp
choose appliance
to start
rotate to select check
the recommendation
rotate guide
to end point
click to confirmclick to adjust click for continuing
or double click for home
click to confirm
select to do next
start to learn patternbrowsing apps
if do not match
just sent report
to your email
select and double-click
object to input text
M
select letter
by rotating knob and click

45. Thank You
All picture’s copyright to Suh, June Ho