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Sofialys - Mobile Marketing from branding to loyalty 13102010

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Short description of how Sofialys, the European leading Mobile Marketing and Advertising specialist sees the present and future of Mobile Markting through a couple of use cases.

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Sofialys - Mobile Marketing from branding to loyalty 13102010

  1. 1. Confidential Document © 2009 Sofialys Address : 9 Villa Pierre Ginier 75 018 Paris. Tel : 01 53 04 23 41. Contact : SOFIALYS Mobile Marketing and Advertising, from branding to loyalty Marketing foundation Belgium – October 2010 Follow our latest news on
  2. 2. Sofialys Intro <ul><li>Company created in 2003 </li></ul><ul><li>40 employees based in Paris, Barcelona, Singapore & Ho ChiMin city </li></ul><ul><li>Mobile ad server provider </li></ul><ul><li>Largest mobile marketing programme in France (3m qualified opt-in) </li></ul><ul><li>mobile ad network 200 Publisher network, 150 mobile campaigns & 800 millions ad imps / month </li></ul><ul><li>Agency clients </li></ul><ul><li>Advertiser clients </li></ul>
  3. 3. Definitions Mobile Marketing Mobile Advertising mobile tag coupons bluetooth geo-location push opt-in CPA profiling CPM rich media re-targeting banners display iPhone app Sponsored links New Nike shoes Cheap snickers Push Pull
  4. 4. Why mobile? <ul><li>Always on - first thing in the morning, last thing at night </li></ul><ul><li>Personal - only true one2one media </li></ul><ul><li>Geo-located - reach within relevant areas </li></ul><ul><li>All-in-one device - video, web, messaging, voice </li></ul>
  5. 5. Why now? <ul><li>Because… </li></ul><ul><li>… smartphone penetration + unlimited data bundles = reach </li></ul><ul><li>budget restriction + poor metrics on traditional media = search for more efficient channels </li></ul>
  6. 6. Where are we now? branding acquisition loyalty CPM Display campaigns on premium supports iPhone, iPhone, iPhone… iPhone applications New Nike shoes Cheap snickers Social communities CPC acquisition campaigns SMS campaigns
  7. 7. Display advertising – CPC & CPA performance models Click-to-call Voting campaign « Pekin express » show iPhone application download Online hotel portal
  8. 8. Direct marketing programme for advertisers Mobile opt-in Customer’s consent collection through mobile and web interface Data collection Collection of declarative user profile (age, gender, zipcode) Counting Extract brand target group from opt-in user database Channel Pick the most appropriate channel to reach your segment e.g. SMS, email Campaign Assign campaign budget, dates, etc… Measurement Calculate and access campaign results and ROI <ul><li>3m opt-in users </li></ul><ul><li>Targeting by age, gender, zipcode, city, etc… </li></ul>Exclusive! Play and wind a PS2 by clicking to the link below and answer our question! Win a PS2!
  9. 9. The potential of geo-location Utilisateurs Mobile operator Provides geo-location data User data (Cell ID, MSISDN ) Data base (opt in) Zone A Zone B Zone C Advertisers Available across 50 cities in France
  10. 10. Trends - next 24 months <ul><li>Mobile becomes an acquisition driver, quicker than any other media before, through </li></ul><ul><li>Geo-location targeting </li></ul><ul><li>Couponing </li></ul><ul><li>CPA display campaigns </li></ul><ul><li>Mobile is used as a true communication channel by a larger number of brands and advertisers </li></ul><ul><li>Mobile budgets reach critical mass as Media Agencies equip themselves with mobile ad management tools and integrate mobile in a growing number of media plans </li></ul>CPM CPC CPL CPA
  11. 11. SOFIALYS [email_address] +33 6 33 35 48 28