1. Shanghai Soco Software Co.,LTD

2. Shanghai Soco Software Co.,LTD
Shanghai Soco Soft is a leading developer and publisher of mobile games. It was founded in 2005 in Shanghai. Soco
Soft is focusing on high quality mobile games with innovative game play and leading technology.
Soco’s objective is to become one of the world’s leading mobile game companies. This objective is being pursued
through: the creation of a diversified, high-quality catalogue of mobile games, making this catalogue available on the
largest number of mobile phones, the use, for this catalogue, of world renowned licenses, the set up of the largest
worldwide distribution network.
Till now, Soco Soft has developed a strong portfolio with 70 games, covering a variety of categories: Action, RPG,
Puzzle, Sports, Strategy, etc, including 3D games, multi-player games, brand games, J2ME MMORPG; multi-platform
on-line game(Android; iphone; PC platform)
Our games are based on intellectual properties we create or own, and well-established brands licensed from third
parties. Our games are now compatible up to 1200 handsets with over 10 languages based on different wireless
platforms.
Through over 200 partners worldwide, we have covered 100 telecom carriers in over 40 countries in EMEA, Americas
and APAC. we work with THQ on Tangram game and EA Mobile on Puzzle Paradise, and we also developped
customized games for i-Play, In-Fusio etc.
At the same time, we embed our games to main handsets. The top 10 handset manufacturers are all our partners. In
China, we have strong channels covering carriers, wap/web portals, handset manufacturers.
In 2010, Soco become only one official 2010 World Expo mobile game partner, and develop one series of high quality
Expo games
“Soco soft, exploring game’s joy!” We are aiming at bring players fun through our games and our partners profit from
our cooperation. We try our best to make Soco Soft a trust worthy mobile game brand.

3. Soco and Chinese Carrier
ChinaMobile: Mobile Market is only one ChinaMobile Official App Store. Soco released first brand Store in
the Mobile Market Portal
ChinaUnicom: Wostore is only one ChinaUnicom Official App Store. Soco released first brand Store in the
Wostore Portal

4. Soco and Chinese Carrier I
ChinaMobile: Mobile Market is only one ChinaMobile Official App Store. Soco released first brand Store in
the Mobile Market Portal
Soco Store
Operator Web portal Operator Wap portal

5. Soco and Chinese Carrier II
Mobile Market Platform—Android App portal
5 Android games debut in Mobile Market (3 titles from Soco)

6. Soco and OEM / Handset terminal
Java game requirement for Chinese Local handset:
In 2010, there are about 500 million Local Chinese handsets, but most of Java game are compatible
with Nokia terminal and other international brand handsets only. So there is huge game required to
compatible with these new Chinese handsets.
Socosoft resource:
 Chinese manufacturers resource: Since 2009, Socosoft monopolize almost all game deal for
all Chinese OEM Socosoft is only one game supplier for them, and set-up Application Store
for manufacturers.
 Billing code: Socosoft release first brand store in MobileMarket (Chinamobile new portal) and
Wostore(ChinaUnion). So We got billing code from both operators,which are used into Java 2006-2010 Chinese Handset Data
game billing.
 Game Resources: we develop 50+ high quality game by ourselves, and buy 50+ form third
party each year.
 Multi-billing model: supply billing of “payment before download in Wap” “Micro-transaction”
ect.
Socosoft terminal users：
Manufacturer 2010 sale Valid terminal rate Manufact 2010 sale Valid terminal
amount urer amount rate
OPPO 8 million 100% BBK 6 million 100%
K-touch 1 million 30% Lenovo 10 million 30%
Phillip 2 million 100% Sharp 1.5 million 100%
Bird 5 million 30% Dowei 2 million 100%
Kong-profit 5 million 30% Other LG,ZET,Huawei ect

7. Preloading Cases: Soco and OEM / Handset terminal
Soco cooperates with almost all Chinese Brand device Manufacturers. Soco preload more than 50 millions copies
game to Chinese device terminal every year since 2009.
典型案例：
Sample ：
Preload “RagingV880 内置索乐雷霆赛车II游戏
中兴Blade Thunder II” in Blade V800(ZTE)
Preload “Air Attack” in内置索乐Air Attack游戏
索尼爱立信Xperia Play Xperia Play (SE)
Preload “Jewel Lust” in Le-phone (Lenovo )
联想乐Phone内置索乐Jewel Lust游戏
Preload “SpeedX” in Stereo 3D device
Sharp裸眼3D手机 8158
Preload “GuerrillaBob” in Vision (Huawei)
华为云手机Vision 内置索乐游击队员鲍勃游戏 8158-SH (Sharp) 裸眼3D游戏
内置索乐 SpeedX

8. Soco Business Frame 2011-2012
MMORPG SNS and Social
Moible online Moible online
Title: Shushan Online Title: Pets Online
Platform: Android+ Java Android+ IOS+ Web+ WP
Game Distribution Play+
B2B/B2C Social Game Community
100+Android games Tens of millions Players
100+Javagames
(OEM and Operator channel)

9. Soco and Brand J2ME games
Male Player
Female Player
Student
Player
 Soco rank top 1 Brand title game developer and publisher in China.
 Beside of Chinese local brand film&song title, Soco bought may famous title or brand game from oversea
 Soco is official mobile game partner with 2010 World Expo and 2010 Asian Sport

10. Soco and Android Game (1)
Socosoft have 40-50 hot Android with exclusive Chinese territory licensee,
most of them are top 10 in Android Marekt or App

11. Soco and Android Game (2)
Socosoft have 40-50 hot Android with exclusive Chinese territory licensee,
most of them are top 10 in Android Marekt or App

12. Soco Play+ Game SNS
Play+ is a online game community created for Android game players, features
entertainment, competition, making friends.
Play+ value for players： Play+ value for OEM’s stores：
-Leader board -Optimize user’s game experience
-Achievement -Bring more players
-Online profile -Increase downloads
-Invite friends versus in a game -Increase games and Ads revenue
-Find new friends
-Find new games, discount
games and free games
-Use honor to exchange rewards
Play+ value for game developers：
-Increase user playtime
(leaderboard and achievements)
-Attract more players
-Get recommended in other
games
-Detail data analysis
-Ads revenue

13. “Play+” Android User Experience
Homepage，Users，Achievements，Leaderboard，Friends，
Challenges，More Games
Challenge Received Challenge

14. Play+ Android games
More than 50 Android game in Play+

15. Soco MMORPG--Shu Shan OnLine
Game Type：Chinese Fantasy Turn-based MMORPG (Massively Multiplayer Online Role-Playing Game)
Art Style：Q style 2.5D Support platforms: J2ME, Android.
Soco New Presents Aug, 2011

16. Soco Android On-line Social Game – Pets Paradise
Based on LBS multi-platform social game, support Android + iOS+WEB platform. Game system refer to FarmVille
Coming Soon

17. Soco and Global Top publisher
Soco cooperate with EA Mobile, Sony Pictures, THQ Wireless, Oberon Media/iPlay, Handson ect。
Soco games Rank in Tops Games on Vodafone UK Vodafone, O2, T-mobile ect.
Puzzle Paradise in Procket Gamer Tangram - Super Shapes
Score 8, Sliver award Published by THQ wireless
A superbly generous collection of games any puzzle fan will lap up 8.0 in IGN
–Pocket gamer
Kungfu(16 in 1): Ranks in Tops Soco develop “Jewel Quest Deluxe” Soco develop “Deal or No Deal Soco publish official
Games on Vodafone UK Global famous brand PC title ATW”, famous TV show title LFP football game

18. Soco and 2010 Expo, 2010 Asian Sport
2010 Shanghai World Expo Official
Mobile game
Soco is only one Mobile game partner
with 2010 World Expo, and produce 5
Expo titles game
2010 Asian Sport
Official Mobile game
Soco is official Mobile game developer
for 2010 Asian Sport

20. Soco Software，
Exploring game’s joy！
Shanghai Soco Software Co., Ltd.
Address: Suite 9D-9G, No.1138, Chang An Road, Shanghai, China
Tel: +86 21 5106 8290
Fax: +86 21 5106 8278
Http: //www.socogame.com/index.asp
E-mail:michael@socogame.com.cn
SkyeID:michae23jy
MSN: michael23jy@hotmail.com