AUDIENCE THEORY -CULTIVATION THEORY - GERBNER.pptx
Hobbs and valenza 4.6.11
1. Still Confused? A Conversation about Copyright, Fair Use & Remix Culture By Joyce Valenza and Renee Hobbs
2. PEER-TO-PEER FILE SHARING Why creative people value copyright law How various licensing schemes like Creative Commons work When you (and your students) can use copyrighted materials without payment or permission under some circumstances How codes of best practice help people become more confident in understanding and using the doctrine of fair use How the law adapts to changes in society and changes in technology Goals for Today’s Session
9. NEGOTIATED AGREEMENTS BETWEEN MEDIA COMPANIES AND EDUCATIONAL GROUPS Agreement on Guidelines for Classroom Copying in Not-for-Profit Educational Institutions Fair Use Guidelines for Educational Multimedia Guidelines for the Educational Use of Music Educational Use Guidelines are Confusing!
10. The documents created by these negotiated agreements give them “the appearance of positive law. These qualities are merely illusory, and consequently the guidelines have had a seriously detrimental effect. They interfere with an actual understanding of the law and erode confidence in the law as created by Congress and the courts” --Kenneth Crews, 2001
14. The Copyright Act grants five rights to a copyright owner: 1. the right to reproduce the copyrighted work; 2. the right to prepare derivative works based upon the work; 3. the right to distribute copies of the work to the public; 4. the right to perform the copyrighted work publicly; and 5. the right to display the copyrighted work publicly.
15. Violating Copyright Can Be Expensive The Copyright holder may receive statutory damages for all infringements involved in the action… not less than $750 or more than $30,000 as the court considers just. [...] When infringement was committed willfully, the court in its discretion may increase the award of statutory damages to a sum of not more than $150,000." LOVE HATE
16. PEER-TO-PEER FILE SHARING Why do creative people value copyright law? How do various licensing schemes like Creative Commons work? A Conversation
31. Oliver, Tony. “Sioux Woman and her Child.” 1 Jun. 2007. Flickr . 30 Mar. 2010. <http://www.flickr.com/photos/48806909@N00/525348256>.
32. “ Pocahontas.” n.d . Disney.com . 30 Mar. 2011. <http://disney.go.com/princess/index.html#/pocahontas/> “ Lone Ranger . IMDB.com . 30 Mar. 2011. <http://www.imdb.com/title/tt0041038/>. “ indians from Peter Pan. ” 21 Jan. 2008. Nine Most Racist Disney Cartoons . 30 Mar. 2011. <http://www.cracked.com/article_15833_the-9-most-racist-disney-characters.html> .
33. PEER-TO-PEER FILE SHARING Why do creative people value copyright law? How do various licensing schemes like Creative Commons work? When can you use copyrighted materials without payment or permission? A Conversation
35. EVERYTHING IS COPYRIGHTED … BUT THERE ARE EXEMPTIONS
36. --Section 107 Copyright Act of 1976 For purposes such as criticism, comment, news reporting, teaching (including multiple copies for classroom use), scholarship or research
37. “ It not only allows but encourages socially beneficial uses of copyrighted works such as teaching, learning, and scholarship. Without fair use, those beneficial uses— quoting from copyrighted works, providing multiple copies to students in class, creating new knowledge based on previously published knowledge—would be infringements. Fair use is the means for assuring a robust and vigorous exchange of copyrighted information.” --Carrie Russell, American Library Association
42. Fair Use Music Video http://www.youtube.com/watch?v=o1XaCBf8PJ8&feature=player_embedded#at=14
43. USING COPYRIGHTED MATERIAL CHOICES FOR THE CREATIVE INDIVIDUAL PAY A LICENSE FEE Ask Permission CLAIM FAIR USE Just Use it DON ’T USE IT SELECT PUBLIC DOMAIN, ROYALTY-FREE or CREATIVE COMMONS LICENSED CONTENT
44. . CASE 1. Someone uses an image of John Lennon in a class assignment when discussing how musicians share their political beliefs with their fans. CASE 2. Someone uses an image of John Lennon on the cover of the high school literary magazine.
45. . CASE 1. Someone uses “Little Mermaid” image in a personal blog writing about childhood memories. CASE 2. Someone uses a “Little Mermaid” image in online fan fiction about the sexual adventures of Ariel.
46.
47. PEER-TO-PEER FILE SHARING Why do creative people value copyright law? How do various licensing schemes like Creative Commons work? When can you use copyrighted materials without payment or permission? How do codes of best practice build people’s confidence in applying fair use to their practice? A Conversation
48. Supported by a grant from the John D. and Catherine T MacArthur Foundation
49.
50. Organizations Supporting the Code of Best Practices Action Coalition for Media Education (ACME) National Association for Media Literacy Education (NAMLE) National Council of Teachers Of English (NCTE) Visual Studies Division International Communication Association (ICA) Association of College and Research Libraries (ACRL)
51. National Council of Teachers of English (NCTE) has adopted the “Code of Best Practices in Fair Use for Media Literacy Education” as its official policy on fair use
52. PEER-TO-PEER FILE SHARING Why do creative people value copyright law? How do various licensing schemes like Creative Commons work? When can you use copyrighted materials without payment or permission? How do codes of best practice build people’s confidence in applying fair use to their practice? How does copyright law adapt to changes in technology and changes in society? A Conversation
58. PEER-TO-PEER FILE SHARING Why creative people value copyright law How various licensing schemes like Creative Commons work When you (and your students) can use copyrighted materials without payment or permission under some circumstances How codes of best practice help people become more confident in understanding and using the doctrine of fair use How the law adapts to changes in society and changes in technology Goals for Today’s Session
63. Joyce Kasman Valenza Springfield Township High School Email: [email_address] Web: http://springfieldlibrary.wikispaces.com/ http://blog.schoollibraryjournal.com/neverendingsearch/ Twitter: @joycevalenza
64. http://mediaeducationlab.com/copyright Renee Hobbs Temple University Media Education Lab School of Communications and Theater Philadelphia PA Email: renee.hobbs@temple.edu Phone: (215) 204-3255 Twitter: reneehobbs
Notas del editor
Institute for Policy Innovation global music piracy causes $12.5 billion of economic losses every year, 71,060 U.S. jobs lost, a loss of $2.7 billion in workers' earnings, and a loss of $422 million in tax revenues, $291 million in personal income tax and $131 million in lost corporate income and production taxes. FORTUNATELY: ten million licensed tracks available on more than 400 different services worldwide. That ’s great news for music fans and the industry alike.
Institute for Policy Innovation global music piracy causes $12.5 billion of economic losses every year, 71,060 U.S. jobs lost, a loss of $2.7 billion in workers' earnings, and a loss of $422 million in tax revenues, $291 million in personal income tax and $131 million in lost corporate income and production taxes. FORTUNATELY: ten million licensed tracks available on more than 400 different services worldwide. That ’s great news for music fans and the industry alike.
Article I, Section 8, Clause 8 of the United States Constitution, known as the Copyright Clause, the Copyright and Patent Clause (or Patent and Copyright Clause), the Intellectual Property Clause and the Progressive Clause, empowers the United States Congress: “ To promote the Progress of Science and useful Arts, by securing for limited Times to Authors and Inventors the exclusive Right to their respective Writings and Discoveries.
Worst case scenario: $3,3 million – 22 episodes at $150K each If you plead ignorance: possibly only $4,400 ($750 * 22 episodes) PLUS YOUR LEGAL FEES + THEIR LEGAL FEES
Worst case scenario: $3,3 million – 22 episodes at $150K each If you plead ignorance: possibly only $4,400 ($750 * 22 episodes) PLUS YOUR LEGAL FEES + THEIR LEGAL FEES
Worst case scenario: $3,3 million – 22 episodes at $150K each If you plead ignorance: possibly only $4,400 ($750 * 22 episodes) PLUS YOUR LEGAL FEES + THEIR LEGAL FEES
Institute for Policy Innovation global music piracy causes $12.5 billion of economic losses every year, 71,060 U.S. jobs lost, a loss of $2.7 billion in workers' earnings, and a loss of $422 million in tax revenues, $291 million in personal income tax and $131 million in lost corporate income and production taxes. FORTUNATELY: ten million licensed tracks available on more than 400 different services worldwide. That ’s great news for music fans and the industry alike.
Sometimes Creative Commons images are perfect for the information or communication product.
Sometimes the use of copyrighted media is critical to the message of the communication product.
Institute for Policy Innovation global music piracy causes $12.5 billion of economic losses every year, 71,060 U.S. jobs lost, a loss of $2.7 billion in workers' earnings, and a loss of $422 million in tax revenues, $291 million in personal income tax and $131 million in lost corporate income and production taxes. FORTUNATELY: ten million licensed tracks available on more than 400 different services worldwide. That ’s great news for music fans and the industry alike.
Institute for Policy Innovation global music piracy causes $12.5 billion of economic losses every year, 71,060 U.S. jobs lost, a loss of $2.7 billion in workers' earnings, and a loss of $422 million in tax revenues, $291 million in personal income tax and $131 million in lost corporate income and production taxes. FORTUNATELY: ten million licensed tracks available on more than 400 different services worldwide. That ’s great news for music fans and the industry alike.
Institute for Policy Innovation global music piracy causes $12.5 billion of economic losses every year, 71,060 U.S. jobs lost, a loss of $2.7 billion in workers' earnings, and a loss of $422 million in tax revenues, $291 million in personal income tax and $131 million in lost corporate income and production taxes. FORTUNATELY: ten million licensed tracks available on more than 400 different services worldwide. That ’s great news for music fans and the industry alike.
Institute for Policy Innovation global music piracy causes $12.5 billion of economic losses every year, 71,060 U.S. jobs lost, a loss of $2.7 billion in workers' earnings, and a loss of $422 million in tax revenues, $291 million in personal income tax and $131 million in lost corporate income and production taxes. FORTUNATELY: ten million licensed tracks available on more than 400 different services worldwide. That ’s great news for music fans and the industry alike.