The document discusses online reviews and their importance for local businesses. It notes that 72% of consumers trust online reviews as much as personal recommendations, and that positive reviews make 52% more likely to use a business. Only 15% have not used the internet to find a local business. The document then discusses specific real estate review sites like Zillow, Trulia, Realtor.com and provides tips for handling negative reviews by taking ownership and resolving issues off-line.
6. 72% of consumers surveyed said that they
trust online reviews as much as personal
recommendations, while 52% said that
positive online reviews make them more
likely to use a business
Only 15% of consumers said that they had
not used the Internet to find a local
business
HTTP://SEARCHENGINELAND.COM/STUDY-72-OFCONSUMERS-TRUST-ONLINE-REVIEW S-AS-MUCH-ASPERSONAL-RECOMMENDATIONS-114152
7.
8. WHY USE
“It’s this generations Yellow Pages
online; but it is so much more … It is this
Generation’s “Referral Base”
“Simply put, If you are not on Yelp, then
Siri does not know you exist!!!”
17. DON’T BE DEFENSIVE
APPRECIATE THE FEEDBACK – TAKE OWNERSHIP
OFFER TO MEET IN PERSON OR ON THE TELEPHONE
TO RESOLVE THE PROBLEM
NEVER RESPOND TO SPECIFICS ON-LINE;
IT CREATES A PERMANENT RECORD
TAKE IT TO YOUR MANAGER
18. DON’T FORGET
“With so many people involved in
your transaction, it's challenging to
avoid misunderstandings.”
“-- maybe that review was written by
a web savvy competitor of
YOURS?”