This presentation details how to use Linked In for increasing your professional awareness, how to create engaging posts, tactics within the app to increase your reach, as well as best practices for using the platform. Whether you're a beginner to the platform or someone who's had a dormant profile, learn ways to position yourself in a great way for this platform.

1. Presentation Template
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2. Member since March 11, 2008
JEAN PERPILLANT
DESIGN THEORY
•HUSBAND OF 15 YEARS
•FATHER OF 3
•FOUNDER
•SPEAKER
•CREATIVE
•PHOTOGRAPHER
QUICK FACTS

3. Optimizing your profile
TOPICS OF DISCUSSION
Creating engaging posts
Why video is currently undervalued
Resources for content creation
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4. Welcome
MessageCOMPANY PROFILE
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egestas eu.
Agusta
Source: https://news.linkedin.com/about-us#statistics

5. PROFILEPAGE
• Name
• Photo
• Title
• Custom URL
• Location
• Work History
• About text
• Body of work examples
• Experience
• Skills & Endorsements
• Recommendations

6. Take advantage of the many
options to personalize your
profile with links to your
website or other resources of
your work and history as well
as multiple ways for people to
contact you.
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consectetur adipiscing elit.
Proin in aliquam elit. Cras
finibus nulla nisl,
UPDATING YOUR PROFILE
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7. Recruiters can find you as an
eligible candidate for careers
and jobs if you enable this
option on your profile. Select
potential job titles, job types,
and locations you’re interested
in taking a new position.
ATTRACT HEADHUNTERS
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8. E
N
G
A
G
E
Review your timeline for posts and articles that you
can provide supporting or contrary information that
still provides value to the conversation(s).
ENGAGE IN COMMENTS
Search for groups in your target interest areas as
well as groups in your industry to create content in
and position yourself as a SME
GROUPS
Graphics, photos, and images also work well on this
platform. Especially those that are informational,
have inspirational quotes, and offer encouragement.
GRAPHICS & IMAGES
In this spot, which was created for the bliss of souls
like my entire soul, like these sweet.
EDIT OFTEN WITH NEW CONTENT
Go back and see what posts are working well and
take note of the ones that aren’t, and increase on
the content that is showing value for your followers.
ANALYZE YOUR VIEWS
Create short informational videos that are under 3
minutes that show how to do something, or explain
talking points.
NEW VIDEOS WEEKLY
POSTING ON LINKED IN
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9. Get visual with images and
graphics to help support
your post content
ANATOMY OF A POST
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Average title length 35-50
characters, and post lengths
up to 2,500 words
Experiment with catchy titles.
How-To, Free, Top 5, etc
Use 3-6, hashtags at the end of
your posts. Review and follow
hashtags that are performing well
Encourage your audience to
comment with their points of view,
supporting details, or examples
Take notice of who is interacting
with you and ways you can
create more engaging content
#

10. • The post will show up on people’s timelines when
they log in, and not just when I post it.
• Increased reach with each new like
• Posts with more engagements get more reach
• Be sure to reply to all of your comments
• Post at least twice a week
• Track the performance of each post over time
LIFETIME OF A POST
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12. NATIVE UPLOAD 2-3 MINUTES
ADD CAPTIONS USE A CTA
VIDEO IS YOUR FRIEND
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13. CONTENT STATS
Organically this platform is undervalued when comparing to organic post
reach on other social media platforms. Take advantage now before a
correction happens and it’s back to pay to play!
2X
Posts with images get twice as
many comments than those
without images
5X
Video posts are five times as
likely to get comments over posts
with just text
2M
Over 2 Million posts, articles, and
videos of content are published daily
Source:https://blog.hootsuite.com/linkedin-statistics-business/

14. There’s a lot to create, here’s some
applications and website services that
can help for FREE!
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LEVERAGE APPS & SERVICES
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15. APPS & RESOURCES

16. www.yourdomain.comELEVATION
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CONTACT US
j p D e s i g n T h e o r y . c o m
@jpDesignTheoryemail@jpDesignTheory.com407.490.2425