Seniors are adopting technology such as social media and mobile apps yet need to learn at their own pace. This presentation takes a senior thought the Big 5+1 of social media and the what and why of mobile apps.

1. Social Media & Mobile
Technology for Seniors
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2. Part 1 – Social Media
 What is Social Media & 3 Keys to Success
 The Big 5+1: LI, FB,T, B,V & G+
 The Ones toWatch
 Online Marketing Model
 Social MediaTypes, Keeping Up & Results
Part 2 - MobileTechnology
 Why is MobileTech Growing
 Mobile Platforms & MobileWebsites
 How to Keep Up
 Resources

3.  Social media refers to the means of interactions
among people in which they create, share, and
exchange information and ideas in virtual
communities and networks
 Social media differentiates from traditional/industrial
media in many aspects such as quality, reach,
frequency, usability, immediacy, and permanence.
 Social media has positive effects such as allowing the
democratization of the internet while also allowing
individuals to advertise themselves and form
friendships.

6. 1. Be Interesting
2. Content is King
3. Give to Get
How to do you get recognized and
acted upon it in all of the noise?

7.  LinkedIn
 Facebook
 Twitter
 Blogging
 Video
 Google+

8.  Instagram
 Pinterest
 Yelp
 MeetUp
 Social Cam
 Drop Box

9. Web Site
Blog
LinkedIn Facebook
Twitter
YouTube

10.  LinkedIn
 CompleteYour Profile
 An Effective Summary
 Add a Photo (It’s About the Relationship)
 Join Groups
 Add URLs to each section
 Your Company Page
▪ Use the Same Company Name

11.  Facebook
 CompleteYour “About” (like a LinkedIn Profile)
 Time Line
 Add Pictures &Video
 Company Page
▪ Regular Updates
▪ Rich Media

12.  Twitter
 Research
▪ Single Search: http://search.twitter.com
▪ Search for key word +Twitter
 Publish
▪ Post fromTwitter or phone
▪ Follow
▪ Listen
▪ Multiple Post: www.hootsuite.com

13.  Blogging
 Similar to Journals with Comments
 www.WordPress.com
 www.blogger.com
 “Long Form Content”
 Great for Q&A, FAQ
 Link to Social Media
 Use Pictures &Video

14.  Video
 www.YouTube.com
 CreateYour OwnVideo
 “Favorite”Videos you Like
 Post on social Media
 BuildYour OwnYouTube Channel
▪ SearchYouTube to see how

15.  Google Plus
 www.Plus.Google.com
▪ akaGoogle+ and G+
 SEO Reasons
▪ Link your Google+ page to your web site
 ClaimYour digital Real-estate
 2nd Larges Social Media Network as of Jan 13

16.  www.HootSuite.com
 Set up your Social Command Center
 UseThe Share button
 Link Social Media Sites, But…
 Editorial Calendar
 Voice Mail to Email to Post
 Who answers the phone?

17. 1. Decide onYour Goals and Intent.
2. Determine the RightTools forYou.
3. BuildYour Brand’s Personality.
4. Content is King!
5. Use KeyWords.
6. Link Resources.
7. BuildYour Community.
It’s all about relationships !

18.  Why is MobileTechnology Growing
 MobileApp Platforms
 MobileApp vs MobileWebsite
 SuggestedApps
 Updates & Downloads
 Keeping up, a 24 year old

19. 19
 All the information of the world, at your
finger tips, with you always
 Are you ever without Google?
 Did you ever sleep next to your computer?
 Have you ever played Xbox while standing
in line at the grocery store?

20. 20
 A subset of information usually found on a
website
 Faster, more direct access
 A few highly valuable features & functions
 “Efficiency is a Feature” - Josh Clarks (Tap
Worthy Author)

21. 21
 For Users
 Access in the moment
 Compressing time
 Faster decisions
 Fun
 Developer/Company
 Money
 Advertising & Branding
 CompetitiveAdvantage
 Customer Service

22. 22
 Apple - Design
 Android - For the Masses
 BlackBerry - Behind the firewall
 Windows - Enterprise r Us

23.  Use ResponsiveWebsite Design
 Develop Once For All Platforms
 Lower Development & Maintenance Cost
 Requires Data Connection
 Does Not Utilize Device Features

24.  Email
 Texting
 Maps
 Music
 Pictures
 Local Information
 News
 Weather
 Social Media
 Browser
 Specialty
 Entertainment

25.  Software Updates
 Application Updates
 Notifications

26.  Your 24 year old friend or family member
 Each other
 News sources (Mashable,Tech Crunch)
 Platform updates and notes
 God, Google &YouTube

27.  Learning Curve
 Changing Behavior &Thinking
 Restart to Refresh
 Wi-Fi or Cellular Data
 Traveling Abroad
 Confusion & Frustration

28.  Socialnomics by Erik Qualman
 Inbound Marketing Brain Halligan & Dharmesh Shah
 Social Media 2.0 by J.R. Atkins
 Mashable (Blog on Social MediaTrends)
 HubSpot (Content Marketing Specialist)

29. Thank you for attending:
Social Media & Mobile
Technology for Seniors
What do I do?
1. Conference Presentation
2. Executive Briefings &Workshops
3. Consulting Projects: Social Media,
Mobile Apps, Sales & Marketing
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www.SlideShare.net/JRatkins