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Twitter the “X” Factor	



      Driving Brand Success
      Marketing Strategy | Branding | Digital Marketing	


                     2.0	





                       www.ravoth.com
Agenda	


¤    Introduction	

¤    The social media context	

¤    Twitter: You have to care!	

       ª    Why Twitter?	

       ª    Twitter and the Job Search Context	

       ª    How to brand yourself.	

       ª    Twitter Basics.	

       ª    Get the most out of Twitter!	

       ª    Twitter the Search Engine for Your Job Search.	


¤    Bringing it all together: Social Media Aggregator Sites	

¤    Recap: Do’s and Don’ts	



                                                www.ravoth.com
“In the long history of
humankind those who
learned to collaborate and
improvise most effectively
have prevailed.” 	

-Charles Darwin	





                                                          “Social Media is about
                                                          the people! Not about
                                                          your business. Provide for
                                                          the people and the
                                                          people will provide for
                             Facilitating Brand Success
                             Driving Brand Success        you.”	

                                                          -Matt Goulart	


                                    www.ravoth.com
What is social media?	


And	

What are the elements of social media?	





                     www.ravoth.com
Elements of social media	

                                           ¤  Engagement & Interaction (many,
                                               many : many)	


                                           ¤  Find and be found	


                                           ¤  Customer service	


                                           ¤  Research	


                                           ¤  Borderless	


                                           ¤  Real time	


                                           ¤  “Free”	


                                           ¤  Democratic	

                                           ¤  Another channel to help you
                                               to find your next job	



                       www.ravoth.com
In a nutshell	





                   www.ravoth.com
Truths about social media	


                               ①  There are no truths.	





                    www.ravoth.com
Truths about social media	


                                        ①  There are no truths.	

                                        ②  It is impossible to keep
                                           up.	





                    www.ravoth.com
Truths about social media	



                                          ①  There are no truths.	

                                          ②  It is impossible to keep
                                             up.	

                                          ③  Be authentic,
                                             transparent and
                                             yourself.	





                      www.ravoth.com
Truths about social media	


                     ①  There are no truths.	

                     ②  It is impossible to keep up.	

                     ③  Be authentic, transparent and
                        yourself.	

                     ④  It’s a long-term investment.	





                      www.ravoth.com
Truths about social media
Hiring managers…	

                                              ①  There are no truths.	

                                              ②  It is impossible to keep up.	

                                              ③  Be authentic, transparent
                                                 and yourself.	

                                              ④  It’s a long-term investment.	

                                              ⑤  Recruiters use social media.	





                                  www.ravoth.com	

                      Source: Human Capital Institute / Jobvite, April 2011
Truths about social media	

                   ①  There are no truths.	

                   ②  It is impossible to keep up.	

                   ③  Be authentic, transparent and
                      yourself.	

                   ④  It’s a long-term investment.	

                   ⑤  Recruiters use social media.	

                   ⑥  Your efforts now will pay off at your
                      next job.	





                       www.ravoth.com
Truths about social media	

                                      ①     There are no truths.	

                                      ②     It is impossible to keep up.	

                                      ③     Be authentic, transparent
                                            and yourself.	

                                      ④     It’s a long-term
                                            investment.	

                                      ⑤     Recruiters use social
                                            media.	

                  55m                 ⑥     Your efforts now will pay
                                            off at your next job.	

                832,488
                                      ⑦     Consumers use social
                                            media.	


                        www.ravoth.com
Truths about social media	

                             ①             There are no truths.	

                             ②             It is impossible to keep up.	

                             ③             Be authentic, transparent and yourself.	

                             ④             It’s a long-term investment.	

                             ⑤             Recruiters use social media.	

                             ⑥             Your efforts now will pay off at your
                                           next job.	

                             ⑦             Customers use social media.	


                             ⑧  Effectiveness = online + offline	




                       www.ravoth.com
Truths about social media	

                                           ①    There are no truths.	


                                           ②    It is impossible to keep up.	


                                           ③    Be authentic, transparent and
                                                yourself.	


                                           ④    It’s a long-term investment.	


                                           ⑤    Recruiters use social media.	


                                           ⑥    Your efforts now will pay off at your
                                                next job.	


                                           ⑦    Customers use social media.	


                                           ⑧    Effectiveness = online + offline.	


                                           ⑨  Social media is fun!	





                       www.ravoth.com
Why you should participate?	

                                                     ¤  79% of European and 86% of U.S.
                                                         online adults engage with social
                                                         media. (Source: Forrester, 2012)	


                                                     ¤  81% of small businesses now use
                                                         social media — up from 73 percent
                                                         earlier this year. (Source: Constant Contact,
                                                           2012)	



                                                     ¤  82% of the world’s online
                                                         population is reached by social
                                                         networking sites, representing 1.2
                                                         billion users around the world.
                                                           (Source: comScore, 2012)	



                                                     	

(Source: All Twitter, 2012)	





                                 www.ravoth.com
Why you should participate?	





                                 (Source: All Twitter, 2012)	

                   www.ravoth.com
What are the Top Social Media Sites?	




                                         +	



                     www.ravoth.com	

                                                • (Source: All Twitter, 2012)
Your social media strategy	

                        ①  Think about your goals before
                           you begin.	





                       www.ravoth.com
Your social media strategy	


                                           ①  Think about your
                                              goals before you
                                              begin.	

                                           ②  Start small, build in
                                              increments.	





                       www.ravoth.com
Your social media strategy	


                                 ①         Think about your goals before
                                           you begin.	

                                 ②         Start small, build in increments.	


                                 ③  Looking (listening) is as
                                    important as leaping.	





                       www.ravoth.com
Your social media strategy	

                                       ①    Think about your goals
                                            before you begin.	

                                       ②    Start small, build in
                                            increments.	

                                       ③    Looking (listening) is as
                                            important as leaping.	

                                       ④  Look for
                                          connections, not
                                          jobs!	





                       www.ravoth.com
Your social media strategy	


                                  ①        Think about your goals
You!	

                                    before you begin.	

                                  ②        Start small, build in
                                           increments.	

                                  ③        Looking (listening) is as
                                           important as leaping.	

                                  ④        Look for connections, not
                                           jobs.	


                                  ⑤  Stay on people’s
                                     radar.	




                       www.ravoth.com
Your social media strategy	


                          ①          Think about your goals before you
                                     begin.	

                          ②          Start small, build in increments.	

                          ③          Looking (listening) is as important
                                     as leaping.	

                          ④          Look for connections, not jobs.	

                          ⑤          Stay on people’s radar.	


                          ⑥  Plan your brand and voice.	





                       www.ravoth.com
Your social media strategy	

                          ①           Think about your goals before you
                                      begin.	

                          ②           Start small, build in increments.	

                          ③           Looking (listening) is as important as
                                      leaping.	

                          ④           Look for connections, not jobs.	

                          ⑤           Stay on people’s radar.	

                          ⑥           Plan your brand and voice.	


                          ⑦  Persistence trumps talent.*	





                             www.ravoth.com	

                   *Daniel Pink, The Adventures of Johnny Bunko
Twitter	





   www.ravoth.com
www.ravoth.com
Twitter Quick Stats	

      ¤    465M + Accounts.	

                            ¤    175M + Tweets per day.	

                            ¤    2009: 330K Canadian user.	

                            ¤    2012: 6,6M + Canadian users.	

                            ¤    >300 Recruiters with > 200,000 Followers	


                            ¤    Twitter users are more educated and have
                                  higher incomes than the general population.	


                            ¤    Average user age: 39+.	


                            ¤    Twitter users tend to be “early adopters.”	


                            ¤    Twitter plays an active role in purchasing
                                  decisions.	


                            ¤    Companies using Twitter average 2x more leads
                                  per month than those that do not.	


                            	

                         www.ravoth.com
Twitter: Not Just For Sandwiches!	

                                                                              Find a
                                                                                    nd co
                                                                             indust        nnect
                                                                                   r y big         w
                                                                                          wigs (o ith
                                                       Hir e me!                                 r not-
                                                                                                        s
                                                                                                      o-big
                                                                                                            wigs)	





   Build
  for r a netwo
            esea               r
 com
                       rch ( k and u                                                        s
                                                                                  ing newbe.com/watc
     pani                                                                                            h?
          es, p
               eopl
                    e)	

   subj     se                                      Break     outu
                       ect m
                            atter                                                      w.y
                                                                               tp://ww BxzY 	

                                 , in   dust
                                            ri   es,                         ht
                                                                                     sJhY
                                                                              v=0UF
                                                         www.ravoth.com
www.ravoth.com
www.ravoth.com
1   2                   3



        www.ravoth.com
Why I love Twitter!	


①  Easy to consume	


②  “Serendipity factor”	


③  Direct and immediate	





                             www.ravoth.com
How To Build Your Personal 	

Brand On Twitter? 	

1.  Claim your Twitter handle	

2.  Decide how you want to brand yourself	

    Three techniques for branding yourself on Twitter:	

           •  Lead with your company: 	

           •  Mutual branding: 	

           • 100% personal branding:	


3. Become known as an expert or resource	


4. Establish a Twitter marketing plan	


5. Utilize third-party applications (e.g. Twitpic, Tweet Stats)	


6. Form a Twitter “Mastermind Group”	

           •  Grouptweet app	

           •  Twitter Groups	




                                                       www.ravoth.com
Branding Opportunity	





                          www.ravoth.com
The 140 Character Message	




 People use Twitter by posting, or “tweeting”, short and concise bits of information
 about items that could be of interest to their followers	

 	





                                      www.ravoth.com
Twitter Lingo Part I	

What are Hashtags ("#" Symbols)?	

Definition: The # symbol, called a hashtag, is used to mark keywords or topics in a
Tweet. It was created organically by Twitter users as a way to categorize messages.	


Hashtags: Helping you find interesting Tweets.	


People use the hashtag symbol # before relevant keywords in their Tweet to
categorize those Tweets to show more easily in Twitter Search.	


Clicking on a hash-tagged word in any message shows you all other Tweets in that
category.	


Hashtags can occur anywhere in the Tweet.	





                                           www.ravoth.com
Twitter Lingo Part II	

MT = Modified tweet. This means the tweet you're looking at is a
paraphrase of a tweet originally written by someone else.	

	

RT = Retweet. The tweet you're looking at was forwarded to you by
another user.	

	

DM = Direct message. A direct-message is a message only you and the
person who sent it can read. IMPORTANT: To DM someone all you need
to type is D username message.	

	

PRT = Partial retweet. The tweet you're looking at is the truncated version
of someone else's tweet.	

	

HT = Hat tip. This is a way of attributing a link to another Twitter user.	

	

CC = Carbon-copy. Works the same way as email.	

	

                                                www.ravoth.com	

More Lingo @ http://mashable.com/2008/11/15/twitterspeak/
Tips On How to Use Hashtags on Twitter	

1.  Keep it Simple	

     ª    Keep it short	

     ª    Don’t overdue it	

     ª    Think Like a Dromedary. (When using multiple words to create or replicate a hashtag, 	

           capitalize the first letter of each word: #UseHashtags	

     	


2.  Keep up on Trends	

3.  Organize Your Social Media Dashboards	


4.  Create Your Own Hashtag	

5.  Start Tweet Chatting (Twitter Chats)	

6.  Join and Promote Tweet Chats	





                                                       www.ravoth.com
Twitter Bonus Tips	

Twitter Bonus Tips	





                          www.ravoth.com
Get The Most Out Of Twitter! 	

Make your Twitter presence “employer-friendly”	

¡     Put your job pitch in your Twitter bio (which is 160 characters)	

¡     Use a professional looking avatar	

¡     Tweet about your job search	

¡    Utilize your Twitter background. There’s lots of space you can use to
      promote yourself. 	

¡    Include a link to an online CV or resume in your bio. 	

¡    Establish yourself as an expert in your field on Twitter. 	


	

	

	

	

	

Note:	

It’s important to note that you should not misrepresent yourself. If you’re not a medical doctor, don’t play one on Twitter.
As those on Twitter become interested in your content, when employers are looking at you, you’ll have more than just your
resume to back up your knowledge and experience     .	

              www.ravoth.com
A Cupcake Business Started From Scratch	


                                             Over 2000 followers
                                             with a few weeks!	





                         www.ravoth.com
Integrating Twitter Into the Paper Selling Process	



                                                 10 sales reps using Twitter
                                                 accounts on behalf of Neenah	

                                                 to close new business, 	





                                                 www. twitter.com/NeenahPaper	





                             www.ravoth.com
Search Engine	





www.ravoth.com
Search Hashtags on Twitter	

                   Start by searching hashtags related to
                   your industry and location with "#jobs"
                   or "#jobsearch,”	

                   	

                   Try a few iterations of that search until
                   you discover some leads.	

                   	

                   Searching for jobs on Twitter means you
                   literally have the most up-to-date job
                   listings since they're posted in real-time	

                   	


                      www.ravoth.com
www.ravoth.com
Create a List	





www.ravoth.com
Create a Tweet	





www.ravoth.com
www.ravoth.com
www.ravoth.com
Hashtag?	





www.ravoth.com
Photos on Twitter	


                                           Share Images	





                       www.ravoth.com
www.ravoth.com
Twitter Sample – Product	





                    www.ravoth.com
Twitter Sample - Recruiter	




                                         >300 Recruiters with
                                         >200,000 Followers	





                     www.ravoth.com
Twitter Sample – Job Search	





                           www.ravoth.com
www.ravoth.com
Twitter Sample – Job Search	





                           www.ravoth.com
www.ravoth.com
www.ravoth.com
Twitter and Online Ranking	


¤  Study shows that URLs receive a significant boost in Google rankings when
    they are shared on Twitter	


¤  The effects of this boost seem to level out at around 50 tweets, and the
    subsequent benefit of gaining additional tweets is minimal until around 5,000
    tweets	


¤  After 5,000 tweets the average ranking of URLs improves considerably	


¤  URLs receiving over 7,500 tweets almost always rank inside the top 5
    results	


¤  Average rankings are heavily correlated to the number of tweets about each
    URL	



                                     www.ravoth.com
Twitter on Mobile	





                                60% of 465M users 	

                                access Twitter through mobile.	





                       www.ravoth.com
What will be new on Twitter?	





            www.ravoth.com
Twitter introduces new ‘tweemail’ feature	





 Share-this-tweet-via-email feature. 	



                                      www.ravoth.com
A mobile service that lets you capture and share short looping videos. Like
Tweets, the brevity of videos on Vine (6 seconds or less)	





                             www.ravoth.com
Apply For Jobs Directly Through Twitter	





  www.gozaik.com/	





                          www.ravoth.com
www.ravoth.com
Useful Twitter Sources: Info & Tools	

 http://tweetspinner.com	

 http://www.tweetstats.com	

 http://twtrland.com	

 http://www.twazzup.com	

 http://tweet.grader.com	

 http://dossy.org/twitter/karma	

 http://twtpoll.com	

 http://manageflitter.com	

 http://tweetbeep.com	

 http://www.tweetfeel.com	

 http://twiends.com	

 http://twittercounter.com	

 http://www.twellow.com	

 http://www.hashtags.org	

 http://listorious.com	

 	

 	

                                 www.ravoth.com
Twitter Information	


http://mashable.com/guidebook/twitter	

http://business.twitter.com 	

http://www.mediabistro.com/alltwitter	

	

	





                                           www.ravoth.com
Knowem @ www.knowem.com	





                www.ravoth.com
Bringing It All Together
    

Social Media Aggregators
    	

                                    TweetDeck	



                                           HootSuite	



                                           Spindex	



                                           Twimbow	



                                           Seesmic	



                                           Engagio	


                           www.ravoth.com
TweetDeck	





               www.ravoth.com
www.ravoth.com
Hootlet




www.ravoth.com
www.ravoth.com
Étiquette… Étiquette…Étiquette…	

          ¤    forget there’s no such thing as “free”.	

          ¤    forget nothing is ever completely private on the 	

                Internet.	

          ¤    “diss” your customers. 	

          ¤    try to be everywhere / do everything.	

          ¤    just broadcast.	

          ¤    plagiarize (give credit).	

          ¤    be shy to ask questions and reach out.	





                       www.ravoth.com
¤    remember your goals.	

¤    be aware your competition is on social media – and your
      customers.	

¤    reserve your “digital real estate”.	

¤    use different, complex passwords.	

¤    post regularly.	

¤    watch your time.	

¤    make sure your profiles/photos are current.	

¤    be responsive.	

¤    be yourself.	


¤  jump          in and try it! 	


           www.ravoth.com
Marketing Strategy | Branding | Social Media Marketing




             Facilitating Brand Success
           Driving Brand Success




   416.356.8173 | jravoth@mac.com | www.ravoth.com
   linkedin/ravoth | twitter/ravoth | posekim/blogspot.ca




                                   www.ravoth.com
Please join:
                      	


                  	

Social Media Branding Canada Group
                                 	

             on LinkedIn
                       	





                www.ravoth.com
www.slideshare.net/jravoth	

	




             www.ravoth.com

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Twitter the X Factor 2.0 by Joachim Ravoth

  • 1. Twitter the “X” Factor Driving Brand Success Marketing Strategy | Branding | Digital Marketing 2.0 www.ravoth.com
  • 2. Agenda ¤  Introduction ¤  The social media context ¤  Twitter: You have to care! ª  Why Twitter? ª  Twitter and the Job Search Context ª  How to brand yourself. ª  Twitter Basics. ª  Get the most out of Twitter! ª  Twitter the Search Engine for Your Job Search. ¤  Bringing it all together: Social Media Aggregator Sites ¤  Recap: Do’s and Don’ts www.ravoth.com
  • 3. “In the long history of humankind those who learned to collaborate and improvise most effectively have prevailed.” -Charles Darwin “Social Media is about the people! Not about your business. Provide for the people and the people will provide for Facilitating Brand Success Driving Brand Success you.” -Matt Goulart www.ravoth.com
  • 4. What is social media? And What are the elements of social media? www.ravoth.com
  • 5. Elements of social media ¤  Engagement & Interaction (many, many : many) ¤  Find and be found ¤  Customer service ¤  Research ¤  Borderless ¤  Real time ¤  “Free” ¤  Democratic ¤  Another channel to help you to find your next job www.ravoth.com
  • 6. In a nutshell www.ravoth.com
  • 7. Truths about social media ①  There are no truths. www.ravoth.com
  • 8. Truths about social media ①  There are no truths. ②  It is impossible to keep up. www.ravoth.com
  • 9. Truths about social media ①  There are no truths. ②  It is impossible to keep up. ③  Be authentic, transparent and yourself. www.ravoth.com
  • 10. Truths about social media ①  There are no truths. ②  It is impossible to keep up. ③  Be authentic, transparent and yourself. ④  It’s a long-term investment. www.ravoth.com
  • 11. Truths about social media Hiring managers… ①  There are no truths. ②  It is impossible to keep up. ③  Be authentic, transparent and yourself. ④  It’s a long-term investment. ⑤  Recruiters use social media. www.ravoth.com Source: Human Capital Institute / Jobvite, April 2011
  • 12. Truths about social media ①  There are no truths. ②  It is impossible to keep up. ③  Be authentic, transparent and yourself. ④  It’s a long-term investment. ⑤  Recruiters use social media. ⑥  Your efforts now will pay off at your next job. www.ravoth.com
  • 13. Truths about social media ①  There are no truths. ②  It is impossible to keep up. ③  Be authentic, transparent and yourself. ④  It’s a long-term investment. ⑤  Recruiters use social media. 55m ⑥  Your efforts now will pay off at your next job. 832,488 ⑦  Consumers use social media. www.ravoth.com
  • 14. Truths about social media ①  There are no truths. ②  It is impossible to keep up. ③  Be authentic, transparent and yourself. ④  It’s a long-term investment. ⑤  Recruiters use social media. ⑥  Your efforts now will pay off at your next job. ⑦  Customers use social media. ⑧  Effectiveness = online + offline www.ravoth.com
  • 15. Truths about social media ①  There are no truths. ②  It is impossible to keep up. ③  Be authentic, transparent and yourself. ④  It’s a long-term investment. ⑤  Recruiters use social media. ⑥  Your efforts now will pay off at your next job. ⑦  Customers use social media. ⑧  Effectiveness = online + offline. ⑨  Social media is fun! www.ravoth.com
  • 16. Why you should participate? ¤  79% of European and 86% of U.S. online adults engage with social media. (Source: Forrester, 2012) ¤  81% of small businesses now use social media — up from 73 percent earlier this year. (Source: Constant Contact, 2012) ¤  82% of the world’s online population is reached by social networking sites, representing 1.2 billion users around the world. (Source: comScore, 2012) (Source: All Twitter, 2012) www.ravoth.com
  • 17. Why you should participate? (Source: All Twitter, 2012) www.ravoth.com
  • 18. What are the Top Social Media Sites? + www.ravoth.com • (Source: All Twitter, 2012)
  • 19. Your social media strategy ①  Think about your goals before you begin. www.ravoth.com
  • 20. Your social media strategy ①  Think about your goals before you begin. ②  Start small, build in increments. www.ravoth.com
  • 21. Your social media strategy ①  Think about your goals before you begin. ②  Start small, build in increments. ③  Looking (listening) is as important as leaping. www.ravoth.com
  • 22. Your social media strategy ①  Think about your goals before you begin. ②  Start small, build in increments. ③  Looking (listening) is as important as leaping. ④  Look for connections, not jobs! www.ravoth.com
  • 23. Your social media strategy ①  Think about your goals You! before you begin. ②  Start small, build in increments. ③  Looking (listening) is as important as leaping. ④  Look for connections, not jobs. ⑤  Stay on people’s radar. www.ravoth.com
  • 24. Your social media strategy ①  Think about your goals before you begin. ②  Start small, build in increments. ③  Looking (listening) is as important as leaping. ④  Look for connections, not jobs. ⑤  Stay on people’s radar. ⑥  Plan your brand and voice. www.ravoth.com
  • 25. Your social media strategy ①  Think about your goals before you begin. ②  Start small, build in increments. ③  Looking (listening) is as important as leaping. ④  Look for connections, not jobs. ⑤  Stay on people’s radar. ⑥  Plan your brand and voice. ⑦  Persistence trumps talent.* www.ravoth.com *Daniel Pink, The Adventures of Johnny Bunko
  • 26. Twitter www.ravoth.com
  • 28. Twitter Quick Stats ¤  465M + Accounts. ¤  175M + Tweets per day. ¤  2009: 330K Canadian user. ¤  2012: 6,6M + Canadian users. ¤  >300 Recruiters with > 200,000 Followers ¤  Twitter users are more educated and have higher incomes than the general population. ¤  Average user age: 39+. ¤  Twitter users tend to be “early adopters.” ¤  Twitter plays an active role in purchasing decisions. ¤  Companies using Twitter average 2x more leads per month than those that do not. www.ravoth.com
  • 29. Twitter: Not Just For Sandwiches! Find a nd co indust nnect r y big w wigs (o ith Hir e me! r not- s o-big wigs) Build for r a netwo esea r com rch ( k and u s ing newbe.com/watc pani h? es, p eopl e) subj se Break outu ect m atter w.y tp://ww BxzY , in dust ri es, ht sJhY v=0UF www.ravoth.com
  • 32. 1 2 3 www.ravoth.com
  • 33. Why I love Twitter! ①  Easy to consume ②  “Serendipity factor” ③  Direct and immediate www.ravoth.com
  • 34. How To Build Your Personal Brand On Twitter? 1.  Claim your Twitter handle 2.  Decide how you want to brand yourself Three techniques for branding yourself on Twitter: •  Lead with your company: •  Mutual branding: • 100% personal branding: 3. Become known as an expert or resource 4. Establish a Twitter marketing plan 5. Utilize third-party applications (e.g. Twitpic, Tweet Stats) 6. Form a Twitter “Mastermind Group” •  Grouptweet app •  Twitter Groups www.ravoth.com
  • 35. Branding Opportunity www.ravoth.com
  • 36. The 140 Character Message People use Twitter by posting, or “tweeting”, short and concise bits of information about items that could be of interest to their followers www.ravoth.com
  • 37. Twitter Lingo Part I What are Hashtags ("#" Symbols)? Definition: The # symbol, called a hashtag, is used to mark keywords or topics in a Tweet. It was created organically by Twitter users as a way to categorize messages. Hashtags: Helping you find interesting Tweets. People use the hashtag symbol # before relevant keywords in their Tweet to categorize those Tweets to show more easily in Twitter Search. Clicking on a hash-tagged word in any message shows you all other Tweets in that category. Hashtags can occur anywhere in the Tweet. www.ravoth.com
  • 38. Twitter Lingo Part II MT = Modified tweet. This means the tweet you're looking at is a paraphrase of a tweet originally written by someone else. RT = Retweet. The tweet you're looking at was forwarded to you by another user. DM = Direct message. A direct-message is a message only you and the person who sent it can read. IMPORTANT: To DM someone all you need to type is D username message. PRT = Partial retweet. The tweet you're looking at is the truncated version of someone else's tweet. HT = Hat tip. This is a way of attributing a link to another Twitter user. CC = Carbon-copy. Works the same way as email. www.ravoth.com More Lingo @ http://mashable.com/2008/11/15/twitterspeak/
  • 39. Tips On How to Use Hashtags on Twitter 1.  Keep it Simple ª  Keep it short ª  Don’t overdue it ª  Think Like a Dromedary. (When using multiple words to create or replicate a hashtag, capitalize the first letter of each word: #UseHashtags 2.  Keep up on Trends 3.  Organize Your Social Media Dashboards 4.  Create Your Own Hashtag 5.  Start Tweet Chatting (Twitter Chats) 6.  Join and Promote Tweet Chats www.ravoth.com
  • 40. Twitter Bonus Tips Twitter Bonus Tips www.ravoth.com
  • 41. Get The Most Out Of Twitter! Make your Twitter presence “employer-friendly” ¡  Put your job pitch in your Twitter bio (which is 160 characters) ¡  Use a professional looking avatar ¡  Tweet about your job search ¡  Utilize your Twitter background. There’s lots of space you can use to promote yourself. ¡  Include a link to an online CV or resume in your bio. ¡  Establish yourself as an expert in your field on Twitter. Note: It’s important to note that you should not misrepresent yourself. If you’re not a medical doctor, don’t play one on Twitter. As those on Twitter become interested in your content, when employers are looking at you, you’ll have more than just your resume to back up your knowledge and experience . www.ravoth.com
  • 42. A Cupcake Business Started From Scratch Over 2000 followers with a few weeks! www.ravoth.com
  • 43. Integrating Twitter Into the Paper Selling Process 10 sales reps using Twitter accounts on behalf of Neenah to close new business, www. twitter.com/NeenahPaper www.ravoth.com
  • 45. Search Hashtags on Twitter Start by searching hashtags related to your industry and location with "#jobs" or "#jobsearch,” Try a few iterations of that search until you discover some leads. Searching for jobs on Twitter means you literally have the most up-to-date job listings since they're posted in real-time www.ravoth.com
  • 52. Photos on Twitter Share Images www.ravoth.com
  • 54. Twitter Sample – Product www.ravoth.com
  • 55. Twitter Sample - Recruiter >300 Recruiters with >200,000 Followers www.ravoth.com
  • 56. Twitter Sample – Job Search www.ravoth.com
  • 58. Twitter Sample – Job Search www.ravoth.com
  • 61. Twitter and Online Ranking ¤  Study shows that URLs receive a significant boost in Google rankings when they are shared on Twitter ¤  The effects of this boost seem to level out at around 50 tweets, and the subsequent benefit of gaining additional tweets is minimal until around 5,000 tweets ¤  After 5,000 tweets the average ranking of URLs improves considerably ¤  URLs receiving over 7,500 tweets almost always rank inside the top 5 results ¤  Average rankings are heavily correlated to the number of tweets about each URL www.ravoth.com
  • 62. Twitter on Mobile 60% of 465M users access Twitter through mobile. www.ravoth.com
  • 63. What will be new on Twitter? www.ravoth.com
  • 64. Twitter introduces new ‘tweemail’ feature Share-this-tweet-via-email feature. www.ravoth.com
  • 65. A mobile service that lets you capture and share short looping videos. Like Tweets, the brevity of videos on Vine (6 seconds or less) www.ravoth.com
  • 66. Apply For Jobs Directly Through Twitter www.gozaik.com/ www.ravoth.com
  • 68. Useful Twitter Sources: Info & Tools http://tweetspinner.com http://www.tweetstats.com http://twtrland.com http://www.twazzup.com http://tweet.grader.com http://dossy.org/twitter/karma http://twtpoll.com http://manageflitter.com http://tweetbeep.com http://www.tweetfeel.com http://twiends.com http://twittercounter.com http://www.twellow.com http://www.hashtags.org http://listorious.com www.ravoth.com
  • 70. Knowem @ www.knowem.com www.ravoth.com
  • 71. Bringing It All Together Social Media Aggregators TweetDeck HootSuite Spindex Twimbow Seesmic Engagio www.ravoth.com
  • 72. TweetDeck www.ravoth.com
  • 76. Étiquette… Étiquette…Étiquette… ¤  forget there’s no such thing as “free”. ¤  forget nothing is ever completely private on the Internet. ¤  “diss” your customers. ¤  try to be everywhere / do everything. ¤  just broadcast. ¤  plagiarize (give credit). ¤  be shy to ask questions and reach out. www.ravoth.com
  • 77. ¤  remember your goals. ¤  be aware your competition is on social media – and your customers. ¤  reserve your “digital real estate”. ¤  use different, complex passwords. ¤  post regularly. ¤  watch your time. ¤  make sure your profiles/photos are current. ¤  be responsive. ¤  be yourself. ¤  jump in and try it! www.ravoth.com
  • 78. Marketing Strategy | Branding | Social Media Marketing Facilitating Brand Success Driving Brand Success 416.356.8173 | jravoth@mac.com | www.ravoth.com linkedin/ravoth | twitter/ravoth | posekim/blogspot.ca www.ravoth.com
  • 79. Please join: Social Media Branding Canada Group on LinkedIn www.ravoth.com
  • 80. www.slideshare.net/jravoth www.ravoth.com