1. Running Order
Documentary: Café Nation
Channel: Channel 4
Scheduling: Monday, 20:30-21:00
Duration: 27 Minutes (Including Advert Break)
Description Length
Title sequence – Montage of people drinking coffee, coffee machines, cups &
supermarket.
30
Seconds
Time Lapse- narration of rising consumption of coffee in the UK. 30
Seconds
Chain VS Independent (1 Min)
VOX pops - (What chain coffee brand do you prefer?) 20
Seconds
Refer to statistics – On most popular coffee chain - (Grid of chain logos) 10
Seconds
Archive footage – Oldest Coffee Chain History 40
Seconds
Interview w/ a member of staff @ a coffee chain intercut with the public’s opinion on
the chain’s
40
Seconds
VOX Pop – students discussing introduction of Starbucks to college 5
Seconds
Interview with Jackie over in-college Starbucks 30
Seconds
VOX pops – (With public about independent coffee shops) 20
Seconds
Footage of independent businesses in the area w/ negative impact of chains voice over 15
Seconds
Intercut of 2 interview w/ Independent coffee shop staff 45 Minute
Health Expert – Coffee for health (3Min 55Secs)
How does coffee keep you awake? 15Seconds
VOX pops w/ positive questions about coffee and your health intercut with GP’s
professional opinion
1
Minute
VOX pops w/ positive questions about coffee and your health intercut with GP’s
professional opinion
30
seconds
Statics (Graphic) about fair trade coffee w/ voiceover 10
Seconds
Fair trade coffee morning – with discussion of fair trade importance. 1 Minute
Archive footage- of coffee workers, showing the process of making coffee w/ voice over. 30
Seconds
Interview with an independent coffee shop owner 2 Minute
11 Minutes 50 Seconds
Advert Break
3 Minutes

2. Running Order
Chain Brands
Titles 10
Seconds
(Archive Footage) Time Lapse – London Morning to night 10
Seconds
VOX pops – how do you feel about Starbucks not paying taxes 30
Seconds
Interview with Starbucks CEO 2
Minute
Statistical break down of Starbucks tax avoidance. (Graphics) 15
Seconds
Interview with coffee trader, looking at quality coffee and how to get your money’s
worth.
1:15
Min/Sec
VOX pops – What is instant coffee? 50
Seconds
Statics (On Average) (Inside an instant coffee factory) Voice Over 3
Minute
Continued process of making instant coffee
Coffee chains strategies for marketing coffee, ‘Red Cups’ 40
seconds
Future of coffee, exploring advances in coffee making, and new products coming out in
the future (caffeinated gummi bears)
45
seconds
Montage of vintage coffee adverts 35
Narration summarising the documentary, footage from each section to reinforce what
has been said and give the audience a full view of the arguments made allowing they to
weigh up the sides and make their own decision.
50
seconds
Credits 20
Seconds
27:05