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5 tactics for improving mobile marketing in 2017

We break down five ways to make your mark in a simple and effective way with the use of mobile marketing in 2017

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5 tactics for improving mobile marketing in 2017

  1. 1. 5 Tactics for Improving Mobile Marketing Quick and Simple Tactics for Improving Your Online Presence By: John D. Saunders
  2. 2. 48%of consumers start mobile research with a search engine.
  3. 3. 50%of smartphone users grab their smartphone immediately after waking up.
  4. 4. 88%of consumers who search for a type of local business on a mobile device call or go to that business within 24 hours.
  5. 5. Make SURE Your Website is Responsive 1
  6. 6. Responsive Web Design Internet Usage on Mobile is 51.3% vs. 48.7% on Desktop worldwide. ● Think mobile-first for your website ○ Responsive design ○ Simplified layout ○ Easy CTAs ○ Great for SEO ○ Fast Load times are CRUCIAL
  7. 7. Hamburger menu for easy access Easy call-to-action links Large images w/ call-to-action
  8. 8. Test Mobile Friendliness ● ● Google tool that tests the mobile-friendliness of your website Test Mobile Speed ● ● Enter a URL to test the load time of that page, analyze it and find bottlenecks. How to Test Your Website
  9. 9. Tips for quickly speeding your website ● Size images before uploading them ● Delete HEAVY plugins ● Compress web files ● Switch to a faster web host ○ WP Engine ○ A2 Hosting ● Use a caching plugin ● Compress CSS files Speed Up Your Website
  10. 10. Embrace Mobile Video Content 2
  11. 11. Mobile Video More Than Half of All Video Viewing is Now on Mobile. Mobile video HAS taken over! ● Instagram Live ● Instagram Stories ● Snapchat ● Facebook Live
  12. 12. ● Host an Interactive Q+A ● Broadcast a class, tutorial or demo ● Show Behind-the-Scenes of your business ● Engage your audience with vlog content How to Use Mobile Video
  13. 13. Viewers Comments Likes
  14. 14. Claim Your Google Business Listing 3
  15. 15. Mobile Video Mobile users ALWAYS look for local places while out and about. If you want to deliver, you need to get your business on the local map. ● Google My Business makes it easy for mobile users to discover you while they search.
  16. 16. ● ● Setup is simple ● Verified via postcard ● Once you’re listed, you’ll notice an improvement in overall search engine traffic, because mobile device users will be able to locate your business when they search. Get Your Free Listing
  17. 17. Track Your Mobile Efforts 4
  18. 18. Google Analytics Use Google Analytics to track your mobile efforts and execute accordingly. ● Install Google Analytics ● Add Google Dashboard ○ ● Track Mobile Efforts
  19. 19. ● What % of visitors are mobile ● What mobile devices they’re using ● Top mobile content ● Top iPad content ● Top iphone content ● Average time on site for mobile visitors ● Bounce rate by mobile device What to Look For
  20. 20. Create Mobile-Friendly Content 5
  21. 21. Writing Content for Mobile Content is based on what mobile users need QUICKLY! ● Headlines should be short and persuasive ● Break out content ● Provide links and calls-to-action ● Create snackable content
  22. 22. ● Short paragraphs ● Whitespace ● Subheads ● Summary ● Images ● Lists / bullets ● Styling (bold, italics) Mobile Content Tools
  23. 23. The Goods Download this Presentation Subscribe to Actionable Marketing Tips (Delivered Daily) Ultimate Web Design Course
  24. 24. Find Us Online @5ourDigital + @JohnDSaunders Facebook | Twitter | Instagram
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