As part of the APHA 2017 social media lab, our colleagues at HIV.gov gave this presentation on Facebook Live. JSI has led digital communications for HIV.gov (formerly known as AIDS.gov) since the project’s inception in 2006.
2. Who we are
HIV.gov is program funded by the
Secretary’s Minority AIDS Initiative
Fund.We provide basic HIV/AIDS
information to 7 million people, 62% on
mobile devices.
14. What does it mean to go LIVE?
Not your average video
Curve of engagement
Broadcast length
Is live right for you?
Most
Interesting
Content
“For those just
tuning in, we’re…”
“And now, let’s hear
from viewers…” “Find us next
time at…”
“Welcome.
Where are you
watching from?”
15. Build anticipation
Let people know the date and time of your broadcast through Facebook,
Instagram and other social accounts at least one day before.