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Using Social Media in
Ministry
Jason Caston - @jasoncaston
Internet Church Developer
What I do
 I am an internet church developer for TD Jakes
ministries and author of TheiChurchMethod.com
 I Build Internet Church interactive streaming portals
 I help create Social Media strategies for communities
that have over a million social connections
 I develop Mobile Websites and Apps
 Find out what’s the latest and greatest technology now
and integrate into the ministry as well as what will be
hot in 1 - 3 years and move towards that
Why is Social Media
Important in ministry
 Interactive two way conversation, way for people to
reach the ministry
 Faster, immediate connection, immediate response
 More people can be reached right where they are
Trends in Social Media
 Top social networks
 Facebook - 900 million+
 Youtube - 600 million+
 Twitter - 200 million+
 Linkedin - 161 million+
 Pinterest - 15 million+
Trends in Social Media
 Integration into websites (share everything)
 Addtoany.com
 Sharethis.com
 Moving towards seamless sharing
 Internet church campuses with social media login and
usage
Rise of the visual social
media network
 Youtube was first example of this
 Facebook Timeline
 Twitter Pictures feature
 Pinterest
 Instagram
Church Social Media Usage
0% 10% 20% 30% 40% 50%
None
Pinterest
Youtube
Twitter
Facebook
*Churches responding to online survey conducted by Church Leadership Org
What do Church users want in
social media
 Personality - the pulse of the ministry and the feel of
how the ministry operates
 Relevance - how the church and biblical principles are
relevant to current issues and their lives
 Frequency and Consistency - Post enough to inform
them but not enough to become bothersome. 2 - 4
times daily
 Information - They want to know what’s going in the
church without having to logoff their network. Bring the
church to them
What do Church users want in
social media
 Personality - the pulse of the ministry and the feel of
how the ministry operates
 Relevance - how the church and biblical principles are
relevant to current issues and their lives
 Frequency and Consistency - Post enough to inform
them but not enough to become bothersome. 2 - 4
times daily
 Information - They want to know what’s going in the
church without having to logoff their network. Bring the
church to them
Types of Content most often
Posted
 Video - #1 consumed internet content
 Links - text with link to a variety of content such as
 Status updates
 Photos - Facebook is the #1 picture websites on the
internet
 Questions - Facebook polling feature with immediate
feedback
Basic Social Media Strategy
 Daily Inspiration/Devotion
 Links to service times, live streaming
 Weekly Events at the church in text, links or digital
flyers
 Ministry updates in photos, video or text format
 Pastor's weekly message in video format
 Church products - links to online store
Basic Social Media Strategy
When to post
 Morning - 7am - 11am
 Afternoon - 11am - 3pm
 Late Afternoon - 3pm - 6pm
 Evening - 6pm - 11pm
 Overnight - 11pm - 7am
Whats coming in the future
 Seamless sharing
 Niche social media login internet church campus
communities
 Tablets and Internet TV
 Google+ Hangouts

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Using Social Media for Ministry

  • 1. Using Social Media in Ministry Jason Caston - @jasoncaston Internet Church Developer
  • 2. What I do  I am an internet church developer for TD Jakes ministries and author of TheiChurchMethod.com  I Build Internet Church interactive streaming portals  I help create Social Media strategies for communities that have over a million social connections  I develop Mobile Websites and Apps  Find out what’s the latest and greatest technology now and integrate into the ministry as well as what will be hot in 1 - 3 years and move towards that
  • 3. Why is Social Media Important in ministry  Interactive two way conversation, way for people to reach the ministry  Faster, immediate connection, immediate response  More people can be reached right where they are
  • 4. Trends in Social Media  Top social networks  Facebook - 900 million+  Youtube - 600 million+  Twitter - 200 million+  Linkedin - 161 million+  Pinterest - 15 million+
  • 5. Trends in Social Media  Integration into websites (share everything)  Addtoany.com  Sharethis.com  Moving towards seamless sharing  Internet church campuses with social media login and usage
  • 6. Rise of the visual social media network  Youtube was first example of this  Facebook Timeline  Twitter Pictures feature  Pinterest  Instagram
  • 7. Church Social Media Usage 0% 10% 20% 30% 40% 50% None Pinterest Youtube Twitter Facebook *Churches responding to online survey conducted by Church Leadership Org
  • 8. What do Church users want in social media  Personality - the pulse of the ministry and the feel of how the ministry operates  Relevance - how the church and biblical principles are relevant to current issues and their lives  Frequency and Consistency - Post enough to inform them but not enough to become bothersome. 2 - 4 times daily  Information - They want to know what’s going in the church without having to logoff their network. Bring the church to them
  • 9. What do Church users want in social media  Personality - the pulse of the ministry and the feel of how the ministry operates  Relevance - how the church and biblical principles are relevant to current issues and their lives  Frequency and Consistency - Post enough to inform them but not enough to become bothersome. 2 - 4 times daily  Information - They want to know what’s going in the church without having to logoff their network. Bring the church to them
  • 10. Types of Content most often Posted  Video - #1 consumed internet content  Links - text with link to a variety of content such as  Status updates  Photos - Facebook is the #1 picture websites on the internet  Questions - Facebook polling feature with immediate feedback
  • 11. Basic Social Media Strategy  Daily Inspiration/Devotion  Links to service times, live streaming  Weekly Events at the church in text, links or digital flyers  Ministry updates in photos, video or text format  Pastor's weekly message in video format  Church products - links to online store
  • 12. Basic Social Media Strategy When to post  Morning - 7am - 11am  Afternoon - 11am - 3pm  Late Afternoon - 3pm - 6pm  Evening - 6pm - 11pm  Overnight - 11pm - 7am
  • 13. Whats coming in the future  Seamless sharing  Niche social media login internet church campus communities  Tablets and Internet TV  Google+ Hangouts