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Reinventing the Customer Edge: Social Media and Innovation in the Enterprise,[object Object],CIO Perspectives,[object Object],San Francisco,[object Object],September 23, 2009,[object Object],Dr. John J. Sviokla,[object Object],john.sviokla@diamondconsultants.com,[object Object],blog: www.sviokla.com,[object Object],Harvard blog: blogs.harvardbusiness.org/sviokla/,[object Object],twitter: jjsviokla,[object Object],cell: 617.510.3565,[object Object],Creative Commons License: Attribution needed, derivative works allowed for non-commercial activities,[object Object]
Saying “No” to social media is a big mistake, especially if the decision was driven by the CIO.,[object Object],While there are many reasons to limit what your employees post on social media sites, shutting off the spigot entirely misses out on some incredible opportunities to learn and experiment and, if you get lucky, create some real value for your organization.,[object Object],Two common questions frame this discussion:,[object Object],[object Object]
 CIO Focus – Personal or Organizational?1,[object Object],Social Networks and the CIO,[object Object]
Social Networks and the CIO,[object Object],CIO Social Media Framework,[object Object],[object Object]
Innovation
Training
Customer Relationships
Customer Service
Innovation
Recruiting/AlumniOrganizational,[object Object],CIO Focus,[object Object],[object Object]
Values
Communication
Corporate and Personal Brand Building
CIO Career Development
NetworkingPersonal,[object Object],External,[object Object],Internal,[object Object],Community,[object Object],Source: www.ciodashboard.com, Diamond Management & Technology Consultants,[object Object]
Social Networks and the CIO,[object Object],Today’s Focus is Reinventing the Edge Customer Impact. ,[object Object],Learning,[object Object],Customer Impact!,[object Object],Organizational,[object Object],CIO Focus,[object Object],Communication,[object Object],Career,[object Object],Personal,[object Object],External,[object Object],Internal,[object Object],Community,[object Object],Source: www.ciodashboard.com, Diamond Management & Technology Consultants,[object Object]
Social Networks and the CIO,[object Object],3-Clouds,[object Object],Internet… a connectivity utility – Capitalism by its nature connects,[object Object],Cloud 1,[object Object],Source: David Reed,[object Object]
Social Networks and the CIO,[object Object],The exploding Internet,[object Object]
Social Networks and the CIO,[object Object],3-Clouds,[object Object],Cloud computing ... a resource utility – competition brings new resources,[object Object],Cloud 2,[object Object],Cloud 1,[object Object],Source: David Reed,[object Object]
Social Networks and the CIO,[object Object],“As we may think…”  -- Vannevar Bush,[object Object]
As Director of the Office of Scientific Research and Development, Dr. Vannevar Bush has coordinated the activities of some six thousand leading American scientists in the application of science to warfare. In this significant article he holds up an incentive for scientists when the fighting has ceased. He urges that men of science should then turn to the massive task of making more accessible our bewildering store of knowledge. For years inventions have extended man's physical powers rather than the powers of his mind. Trip hammers that multiply the fists, microscopes that sharpen the eye, and engines of destruction and detection are new results, but not the end results, of modern science. Now, says Dr. Bush, instruments are at hand which, if properly developed, will give man access to and command over the inherited knowledge of the ages. The perfection of these pacific instruments should be the first objective of our scientists as they emerge from their war work. Like Emerson's famous address of 1837 on "The American Scholar," this paper by Dr. Bush calls for a new relationship between thinking man and the sum of our knowledge. ,[object Object],Social Networks and the CIO,[object Object],“As we may think…”  -- Vannevar Bush,[object Object],Optional Slide,[object Object],Source: the Atlantic, http://www.theatlantic.com/doc/194507/bush,[object Object]
Social Networks and the CIO,[object Object],3-Clouds: Mobile, Social, Ubiquitous…,[object Object],The 3rd cloud –mobile, social interaction utility – Human connection is the Killer App of all Killer Apps,[object Object],Cloud 2,[object Object],Cloud 1,[object Object],Cloud 3,[object Object],Source: David Reed,[object Object]
Social Networks and the CIO,[object Object],David Reed: The power of group forming networks…,[object Object]
Social Networks and the CIO,[object Object],David Reed: The power of group forming networks…,[object Object],Optional Slide,[object Object]
Social Networks and the CIO,[object Object],Expectations of the Market: Can you meet the Woodruff Standard?,[object Object],Coca Cola will be within arms length of desire…,[object Object]

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Reinventing The Edge With Social Media

Notas del editor

  1. Source: http://steeljawscribe.com/2009/01/26/how-big-is-the-internet1.3 billion – The number of email users worldwide.210 billion – The number of emails sent per day in 2008.70% – The percentage of emails that are spam.53.8 trillion – The number of spam emails sent in 2008 (assuming 70% are spam).Internet users1,463,632,361 – The number of Internet users worldwide (June 2008).578,538,257 – Internet users in Asia.384,633,765 – Internet users in Europe.248,241,969 – Internet users in North America.  (”Hello, Senator — about the infrastructure part of the National Pork Recovery Act, I have a suggestion or two…”)139,009,209 – Internet users in Latin America/Caribbean.51,065,630 – Internet users in Africa.41,939,200 – Internet users in the Middle East.20,204,331 – Internet users in Oceania/Australia.Blogs133 million- The number of blogs on the Internet (as tracked by Technorati).900,000 – The number of new blog posts in a day.329 million – The number of blog posts in 2008.Images10 billion- Photos hosted by Facebook (October 2008). (ed: to put in perspective, if all those images were printed as 3×5 pics, they could be lined up end-to-end from the center of the Earth to the center of the Moon three times with enough left over to get back to the vicinity of the space station in low Earth orbit. – SJS) 
  2. These clouds are unleashing the power of 1. 1 individual to have influence1 individual to create products and services1 individual to make a difference in your organization.Technology is an amplifierGlobally we spend about $5 T on advertising, promotion and salesThis new infrastucture will bring it closer to the point of sales and useIt will bring a more credible client into the mix – e.g. your peersIt will enable the power of 1