Avicii's upbringing and his use of Social Media to connect with his fans worldwide.

1. Avicii

2. About Avicii
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Birth name: Tim Bergling
Also known as: Tim Berg, Timberman, Tom Hangs
Born 8 September 1989 (age 24) In Stockholm, Sweden
Genres: Progressive hous, EDM, electro house, folktronica
 Occupations
Electronic musician, DJ, record
producer, model
 Instruments
Synthesiser, turntables, personal
computer, Macbook Pro, keyboard, FL Studio, Logic Pro
 Years active: 2006–present
 Labels
Island, LE7ELS, Vicious, Big Beat, Ultra,
Capitol, Joia, UMG, Terminal Recordings

3. Acknowledgements
 Avicii, is a Swedish DJ, remixer, and record
producer.
 Avicii ranked at number 6 on DJ Magazine's annual
Top 100 DJs poll in 2011
 In 2012 he placed at number 3 and again in 2013. He
has been nominated twice for a Grammy Award for
his work on "Sunshine" with David Guetta in 2012
and in 2013 for his song "Levels".

4. Influences
 Avicii's influences include…
 Tiësto, Daft Punk, Laidback Luke, Eric Prydz, and
former Swedish House Mafia trio Sebastian
Ingrosso, Steve Angello, and Axwell

5. Determination
 "I would say that I am a songwriter first and
foremost," the 24-year-old Swede explains after the
show last month, before changing his mind. "I am
more like a composer, in the sense that I don't sing
myself. I don't play guitar or piano ... but I write the
melodies. I know exactly how I want the guitar to
sound. I know what notes. I know what kind of
timbre I want, I know how I want the
pronunciation.”

6. Social Media
 Avicii uses social media to connect with his fans and
expresses his feelings about shows and performances
for example the over pricing of his shows.

7. Twitter
 He is not afraid to challenge his critics and express
his true feelings over twitter.

8. Challenging Critics VIA Twitter

9. HYPE Social Media Creates Multimedia
Facebook Application For Avicii
 HYPE Social Media, an emerging digital creative agency,
was chosen by Avicii and his team, At Night, to create a
unique multimedia experience by harmonizing all of his
third party applications into his largest community
platform – Facebook. HYPE created a Facebook
application designed and developed to give fans a
mirrored sensation of Avicii’s music and live
performances. “Avicii is all about music and HYPE
delivered an efficient solution that allowed fans easy
access to Avicii's fan related information from existing
outlets onto one platform,” stated Carl Vernersson of the
At Night family.

10. HYPE Social Media Cont..
 From the time the application launched, Avicii has been
able to offer a more interactive experience for his existing
900,000 fans and for the 600,000 that have joined his
community since.
 Within the first month the application totaled 331,568
monthly active users’, which has helped disseminate
Avicii’s multimedia through the Facebook platform.
 "We are thrilled with the ability to provide our fans with
tour dates, videos, music, photos, and other relevant
content without having to make additional updates on
our end. Avicii wanted to offer his fans a more vibrant
experience on Facebook and HYPE was able to craft the
perfect solution," said Vernersson.

11. The Following
 Twitter: 2,343 tweets, following 145, and has 1.25
million followers
 Facebook: 11,448,093 likes and 518,607 talking
about him
 Instagram: 135 posts, 566,568 followers, following
34

12. Global Audience
 When Tim Bergling was a teen playing with audio
software in his bedroom in Stockholm, he probably
didn't think of his craft as a marketing channel for
fashion and electronics.
 But the 24-year old DJ's accessible music and global
popularity have made Avicii, as he's now known, and
other electronic dance music (EDM) acts a natural fit
for brands looking to establish themselves with
young audiences around the planet.

13. Fan Appreciation
 Avicii loves his fans, he thanks them and praises
them every time he gets a chance too
 He takes to twitter and Facebook to show his love for
his fans

14. Follow Avicii
 Facebook: https://www.facebook.com/avicii
 Twitter: https://twitter.com/Avicii @Avicii
 Instagram: http://instagram.com/avicii/

15. Listen to Avicii
 Levels
http://www.youtube.com/watch?v=_ovdm2yX4MA
Hey Brother
http://www.youtube.com/watch?v=6Cp6mKbRTQY
Wake Me up
http://www.youtube.com/watch?v=5y_KJAg8bHI
Follow him on youtube: AvicciOfficialVEVO

16. Fun Facts
 Avicii works together with for Ralph Lauren
designing clothing lines
 On Sept. 26, 2012, Avicii made history by being the
first DJ to headline world famous Radio City Music
Hall in New York City.
 He began mixing and producing tracks when he was
18.