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Roger Martin
                                                                   IT Coordinator
                                        School of Journalism and Communication
                                                              Carleton University




Data Construction with Online User-Generated Content


RESEARCH 2.0
WEB 2.0          Enter Social Media…

Internet Technologies + Publishing + Social Interaction

The web has evolved with the development of rich internet
   applications based on open-source, interoperable
   technologies such as MySQL, PHP, XML, Ajax, and RSS
   to name a few
What does this all mean?
   It’s now easier and faster (and cheaper!) for the masses
   to share content and facilitate discussion online
As A Researcher Why should I care?
   Because the game has changed — Web 2.0 has removed
   the barriers to open communication and people are
   jumping on the bandwagon in droves
WHY SHOULD I CARE?

18 million WordPress publishers world-wide as
  of Nov. 2009
On an average day, WordPress.com users
  publish 200,000 posts — their users respond
  with over 300,000 comments
                                Source: WordPress.com

220,000,000 people visit one or more
  WordPress.com blogs every month
  and they view over 1,000,000,000 pages
  on those blogs
                                  Source: Quantcast
WHY SHOULD I CARE?

350 million active Facebook users
In one week, Facebook users share
   3,500,000,000 pieces of content
An average Facebook user as 130 friends
An average user spends 55 minutes on
   Facebook each day
An average user is a member of 12 Facebook
   groups
                              Source: Facebook.com
WHY SHOULD I CARE?

Over 22 million unique Twitter visitors in
  December 2009
Twitter use is on the rise: There were 4 million
  unique visitors in December 2008
                                          Source: Compete

Of all internet users, more women (21%)
   use Twitter than men (17%)
Internet users who already use social networking
   sites are more likely to use Twitter
Mobile users are more likely to tweet
                                       Source: Pew Internet
NAVIGATING THE BLOGOSPHERE

The blogosphere is the entire collection of all
  inter-connected blogs on the internet
Different types of Blogs: Personal, Professional,
  Organizational, Political, Media
Top four blogging sites: WordPress, Blogger,
  Movable Type, Typepad
Blog content (posts and comments) is
  syndicated and organized — Therefore, easy
  to share and easy to find
Blog content is organized using categories
  and tags
NAVIGATING THE BLOGOSPHERE

Technorati aggregates blog content on the web
  — you can search at technorati.com
Even Google has a blog search (no surprise
  there!)
WordPress.com has its own blog search and
  allows you to search related tags
Blogger does not — no worries, you can find it
  on Google, which owns Blogger
NAVIGATING THE BLOGOSPHERE

Google has the best blog search online
  (my humble opinion) blogsearch.google.com
Results can be sorted by relevance or date
You can even set the date range for the search
  and do other advanced blog searches using
  the Advance Blog Search feature
IN A TWITTER

@jtechieguy
  A Twitter Avatar, or username
Tweet
  A micro-blog post (140 characters or less)
RT
  A retweet of an existing tweet
http://bit.ly/18Uw1A
  A shortened link — because you only have 140
  characters
#keyword
  A hash tag — used to organize tweets into
  categories and to search Twitter
TWITTER AND RESEARCH
Do
  Identify who you are
  Explain you’re a researcher conducting research
  Follow other Twitter users — so they may follow
  you
  Tweet , tweet, and retweet — to give people
  something to follow
  Organize your followers into lists
  Pose questions to your followers — to generate
  data
Don’t
  Hide your identity
  Spam your followers — you can get kicked off of
  Twitter if you do
FACEBOOK

Facebook groups present real potential for
  collecting data & conducting research

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Research 2 Presentation

  • 1. Roger Martin IT Coordinator School of Journalism and Communication Carleton University Data Construction with Online User-Generated Content RESEARCH 2.0
  • 2. WEB 2.0 Enter Social Media… Internet Technologies + Publishing + Social Interaction The web has evolved with the development of rich internet applications based on open-source, interoperable technologies such as MySQL, PHP, XML, Ajax, and RSS to name a few What does this all mean? It’s now easier and faster (and cheaper!) for the masses to share content and facilitate discussion online As A Researcher Why should I care? Because the game has changed — Web 2.0 has removed the barriers to open communication and people are jumping on the bandwagon in droves
  • 3. WHY SHOULD I CARE? 18 million WordPress publishers world-wide as of Nov. 2009 On an average day, WordPress.com users publish 200,000 posts — their users respond with over 300,000 comments Source: WordPress.com 220,000,000 people visit one or more WordPress.com blogs every month and they view over 1,000,000,000 pages on those blogs Source: Quantcast
  • 4. WHY SHOULD I CARE? 350 million active Facebook users In one week, Facebook users share 3,500,000,000 pieces of content An average Facebook user as 130 friends An average user spends 55 minutes on Facebook each day An average user is a member of 12 Facebook groups Source: Facebook.com
  • 5. WHY SHOULD I CARE? Over 22 million unique Twitter visitors in December 2009 Twitter use is on the rise: There were 4 million unique visitors in December 2008 Source: Compete Of all internet users, more women (21%) use Twitter than men (17%) Internet users who already use social networking sites are more likely to use Twitter Mobile users are more likely to tweet Source: Pew Internet
  • 6. NAVIGATING THE BLOGOSPHERE The blogosphere is the entire collection of all inter-connected blogs on the internet Different types of Blogs: Personal, Professional, Organizational, Political, Media Top four blogging sites: WordPress, Blogger, Movable Type, Typepad Blog content (posts and comments) is syndicated and organized — Therefore, easy to share and easy to find Blog content is organized using categories and tags
  • 7. NAVIGATING THE BLOGOSPHERE Technorati aggregates blog content on the web — you can search at technorati.com Even Google has a blog search (no surprise there!) WordPress.com has its own blog search and allows you to search related tags Blogger does not — no worries, you can find it on Google, which owns Blogger
  • 8. NAVIGATING THE BLOGOSPHERE Google has the best blog search online (my humble opinion) blogsearch.google.com Results can be sorted by relevance or date You can even set the date range for the search and do other advanced blog searches using the Advance Blog Search feature
  • 9. IN A TWITTER @jtechieguy A Twitter Avatar, or username Tweet A micro-blog post (140 characters or less) RT A retweet of an existing tweet http://bit.ly/18Uw1A A shortened link — because you only have 140 characters #keyword A hash tag — used to organize tweets into categories and to search Twitter
  • 10. TWITTER AND RESEARCH Do Identify who you are Explain you’re a researcher conducting research Follow other Twitter users — so they may follow you Tweet , tweet, and retweet — to give people something to follow Organize your followers into lists Pose questions to your followers — to generate data Don’t Hide your identity Spam your followers — you can get kicked off of Twitter if you do
  • 11. FACEBOOK Facebook groups present real potential for collecting data & conducting research