Get access to the recording HERE: http://careerhmo.com/cover-letter-webinar/ Is your cover letter getting IGNORED? You might think writing a cover letter is a waste of time, but it can actually be a GAME-CHANGER in your job search. Sign up for this FREE webinar to find out what you're doing wrong in your cover letter. In this FREE session, you'll learn: - Why your cover letter is SO important. - Why you're starting your cover letter wrong. - Why your formatting is hurting you. - Why you're not leveraging the cover letter correctly. - Why your cover letter is boring employers.

1. 5 Reasons Why Your Cover
Letter Is Being Ignored
By: J.T. O’Donnell

2. Who Am I?

3. My A-Ha Moment 1

4. My A-Ha Moment 2

5. My A-Ha Moment 3

9. Did you know:
50%+ Of recruiters claim they don’t ‘read’ cover letters.

10. Why? Because they skim them first.

11. Have you been wondering why you aren't getting
any interviews?

12. Your resume could be the culprit...

13. You Start With “To Whom It May Concern”

14. ● Not Personalized

15. There are a multitude of different greetings you can use for your cover letter.

16. Even if you don’t know who to address it to, you can still sound more personable
than ‘To whom it may concern.’

17. ● Too Lazy To Research

18. Technology makes it easy to find a point of contact at companies.
Not doing that extra research shows a lack of interest in the company and
position.

19. Some companies put their contact person in the job description itself.
Not addressing your cover letter to that person shows you didn’t thoroughly read it.

20. Recruiters scan resumes for an average of 6 seconds.

21. See what you can take away from this resume in only 6 SECONDS!

22. 6 second example

23. What do you think? Tell us!

24. You Don’t Catch Them At “Hello”

25. Telling Them What They Already Know

26. “My name is Sally Jones and I’m applying for the social media manager position at
The Social Company.”

27. This is boring and impersonal.

28. Wasting Valuable Real Estate

29. The first lines of your cover letter can make or break your chances of getting that
interview.
Catching their attention here is crucial.

30. These lines are your chance to engage with the company and say something that
stands out.

31. Let’s see what you can take away in 6 seconds from
this resume with bad fonts.

32. 6 second example

33. What did you take away? Tell us!

34. You’re Repeating Yourself

35. Reiterating Your Resume

36. The purpose of your cover letter is to show the common connection between you
and the employer.

37. Restating facts that they’ve already learned from your resume is redundant.

38. You Look Like Everyone Else

39. Your text is unoriginal

40. Hundreds of candidates are saying the EXACT same thing.

41. Now that you know this, let’s see what you can take away in 6
seconds from this resume with too much formatting.

42. 6 second example

43. What did you take away? Tell us!

44. You’re Bragging

45. ● 4. You’re Trying Too Hard
●

46. You’re using subjective terms to describe yourself.

47. You’re using big, fancy words that don’t say anything about you.

48. You Don’t Sound Human

49. You make the employer not trust your skill level

50. Exaggerated words can make your brand confusing.

51. What can you take away in 6 seconds from this
resume with too much yell & sell?

52. 6 second example

53. What did you take away? Tell us!

54. You Got Format Happy

55. Overly Formatted

56. Full justification, over bolding, underlining, and small margins make your cover
letter UNREADABLE.

57. Your text looks over crowded.

58. Too Wordy

59. You’re cramming tons of text with a tiny font.

60. Makes you look overly talkative and full of yourself

61. What can you take away in 6 seconds from this
resume with nothing to quantify?

62. 6 second example

63. What did you take away? Tell us!

64. Have Questions? Join me on CareerHMO office
hours to get your resume question answered!