SlideShare a Scribd company logo
1 of 45
Download to read offline
SOCIAL MEDIA,[object Object],Where it Fits in the Digital Media Mix,[object Object],17 August 2009,[object Object]
2,[object Object],WHAT IS SOCIAL MEDIA,[object Object],Introducing…,[object Object],the people formerly known as the AUDIENCE,[object Object]
3,[object Object],SOCIAL MEDIA DEFINED ,[object Object],Social media are primarily Internet- and mobile-based tools for sharing and discussing information among human beings. ,[object Object],	Inclusive of activities that integrate technology, telecommunications and social interaction, and the construction of words, pictures, videos and audio. ,[object Object],-Wikipedia.org,[object Object]
4,[object Object],SOCIAL MEDIA DEFINED ,[object Object],Fuor Digital Definition,[object Object],Social Media defines any digital vehicle that allows people to customize, collect, connect and collaborate,[object Object],The Fuor C’s,[object Object]
5,[object Object],WHY ITS CRUCIAL TO ADD TO THE MIX,[object Object],57% of people online have joined a social network both personal or professional,[object Object]
6,[object Object],WHY ITS CRUCIAL TO ADD TO THE MIX,[object Object],100,000,000 videos have been posted,[object Object],65,000news videos/day,[object Object],83% have watched video clips,[object Object]
200,000,000  blogs,[object Object],73%  of active online users have read a blog ,[object Object],45%  have started their own blog,[object Object],39%  subscribe to one or multiple RSS feeds,[object Object],7,[object Object],WHY ITS CRUCIAL TO ADD TO THE MIX,[object Object]
55%  have uploaded & shared photos ,[object Object],1.5 million residents in virtual worlds,[object Object],8,[object Object],WHY ITS CRUCIAL TO ADD TO THE MIX,[object Object]
WHY ITS CRUCIAL TO ADD TO THE MIX,[object Object],With 50,000 message boards, 100,000  twitter posts daily,[object Object],2,000,000 unique pieces of content processed every 24 hours…,[object Object],…Participation in social media is vital for brands,[object Object],9,[object Object]
10,[object Object],SOCIAL MEDIA BREAKDOWN ,[object Object],User,[object Object],Generated,[object Object],Content,[object Object],Customize,[object Object],Blogs,[object Object],Twitter,[object Object],Collaborate,[object Object],Social Networks,[object Object],Social News,[object Object],Collect ,[object Object],Connect,[object Object]
SOCIAL MEDIA BREAKDOWN ,[object Object],Networks = Connect,[object Object],Social Networks,[object Object],Portable Social Graphs,[object Object],Gives any website the power of social context that is currently only found within the walls of a social network,[object Object],11,[object Object]
SOCIAL MEDIA BREAKDOWN ,[object Object],Networks (cont.) = Connect,[object Object],Portable Social Graphs,[object Object],coming from Facebook, MySpace, Google, Yahoo and Microsoft are going to transform how consumers interact with digital technology and each other,[object Object],12,[object Object],July 2008 Mark Zuckerberg introduced Facebook connect,[object Object]
page 13,[object Object],SOCIAL MEDIA BREAKDOWN ,[object Object],Networks (cont.) = Connect,[object Object],Facebook Connect,[object Object],Facebook Connect as an alternative to site registrations,[object Object],Sites are allowing users to login through Facebook Connect, presenting an easy and quick alternative to normal registrations.,[object Object]
SOCIAL MEDIA BREAKDOWN ,[object Object],News = Collects,[object Object],RSS,[object Object],Tagging,[object Object],Social Bookmarking,[object Object],Collective Wisdom,[object Object],Ratings Sites,[object Object],Wikipedia,[object Object],Social News,[object Object],14,[object Object]
User Generated Content (UGC) = Customizes,[object Object],Blogs /  Twitter,[object Object],Virtual Worlds / Avatars,[object Object],Photo Sharing,[object Object],Consumer Reviews,[object Object],SOCIAL MEDIA BREAKDOWN ,[object Object],15,[object Object]
Users Customize their online identities with…,[object Object],Networks,[object Object],Applications,[object Object],SOCIAL MEDIA BREAKDOWN ,[object Object],16,[object Object]
Users Customize their online identities with…,[object Object],Tagging Content,[object Object],Participating in Online Discussions,[object Object],Commenting,[object Object],SOCIAL MEDIA BREAKDOWN ,[object Object],17,[object Object]
Users Customize their online identities with…,[object Object],Widgets,[object Object],Photos…,[object Object],SOCIAL MEDIA BREAKDOWN ,[object Object],18,[object Object]
19,[object Object],SOCIAL MEDIA DEFINED ,[object Object],Its not a fad…,[object Object],It is a fundamental shift in the human means to communication,[object Object]
20,[object Object],SOCIAL MEDIA PROCESS,[object Object],How to think about it in relation to purchased media?,[object Object],Purchased Media  		= 	The Monologue,[object Object],Social Media Efforts	= 	+The Dialogue,[object Object],			=	Mastering the Digital Mix,[object Object],So where in the world do we start???,[object Object]
21,[object Object],SOCIAL MEDIA PROCESS ,[object Object],People are talking about products and brands right now…,[object Object],“It’s about conversations, and the best communicators start as the best listeners”,[object Object],Brian Solis, Social Media Manifesto,[object Object],Start by using tools to measure the noise ,[object Object],and then…,[object Object]
22,[object Object],SOCIAL MEDIA PROCESS ,[object Object],2.  …Immerse into the conversation,[object Object]
23,[object Object],SOCIAL MEDIA PROCESS ,[object Object],Participate,[object Object],It is a dialogue, not a monologue,[object Object],Build a communication plan,[object Object],Relinquish Control,[object Object],The goal is not to control the conversation,[object Object],Create opportunities for consumers to take ownership of the brand,[object Object],Enable,[object Object],Inspire		,[object Object],Let’s give ‘em something to talk about…,[object Object],Make them love you or hate you, don’t leave them indifferent,[object Object],INFLUENCE,[object Object]
24,[object Object],SOCIAL MEDIA PROCESS ,[object Object],Measure the new noise, and brand impact,[object Object],Continue to go deeper…,[object Object],Use social graph data and leverage key players,[object Object],[object Object]
 Find others like them in the network
 Can also target outside social networks themselves
 Also identify “Influencers” who connected AND share,[object Object]
HOW DO WE MEASURE: TOOLS & METRICS,[object Object],26,[object Object]
MEASUREMENT TOOLS,[object Object],Social Media analytics tools available at no subscription,[object Object],Blogpulse ,[object Object],Is a blog search engine that also analyzes and reports on daily activity in the blogosphere,[object Object],Trendrr,[object Object],Measures once campaign / term / brand is entered – can’t capture historical prior to adding brand to account,[object Object],Twist.com,[object Object],Available for searching twitter,[object Object],Technorati ,[object Object],Self-service advertising network of blogs, site can be used to investigate conversations,[object Object],27,[object Object]
MEASUREMENT TOOLS,[object Object],Companies that offer comprehensive social media monitoring tools subscription based,[object Object],Nielson Buzz Metrics,[object Object],Collective Intellect,[object Object],ScoutLabs ,[object Object],28,[object Object]
MEASUREMENT TOOLS,[object Object],Currently investigating the product offerings from additional companies that offer comprehensive tools subscription based,[object Object],Offer real-time posting opportunities and various “proprietary”  metrics,[object Object],Radian6,[object Object],Visible Technologies,[object Object],MediaMiser,[object Object],Lotame,[object Object],Media6 Degrees,[object Object],Unbound Technologies,[object Object],Buddy Media,[object Object],Omniture SiteCatalyst now offers integration with Twitter to measure level of discussion,[object Object],Tool can classify twitter user into segments of Consumer, employee, vendor ,[object Object],29,[object Object]
30,[object Object],MEASUREMENT METRICS,[object Object],Metrics included in various analysis tools but not limited to,[object Object],Conversations / Discussions,[object Object],Number that occur,[object Object],Page views of content,[object Object],Feeds subscribed to,[object Object],Sentiment (positive / negative),[object Object],Attention level,[object Object],Network group additions,[object Object],Application interactions,[object Object],Downloads,[object Object],Pass-a-longs,[object Object],Time spent,[object Object],Level of use,[object Object],Engagement,[object Object],Geography coverage,[object Object]
31,[object Object],MEASUREMENT METRICS,[object Object],Immense benefit of social media is the link building opportunity for our clients’ brands,[object Object]
HOW ARE BRANDS USING SOCIAL MEDIA,[object Object],32,[object Object]
MARKETING EXPERIEMENTS,[object Object],33,[object Object],Marketing Experiments hired someone at $10 an hour,[object Object], 360 total hours working on the project posting 255 blog excerpts and effort “to engage in real and meaningful conversation with the community”,[object Object],Social Media Sites Targeted:,[object Object],Myspace, YouTube, Google Video, Wikipedia, Fark, imBored, Hi5, Facebook, Google Groups, Craigslist, Digg, Delicious, iVillage, NY Times, Blog, MTV, NBC, ABC, chat rooms, WWE Blogs, TVGasm, American Idol Blog,[object Object],Results:Over the 12 months, social media tactics were able to generate 93,207 unique visitors to their site sites,,[object Object],At $3,600, costs per visitor at less than $0.04 per visitor,[object Object]
ISLAND BICYCLE CO.,[object Object],34,[object Object],MySpace Case Study,[object Object],Using the search tool on MySpace, you can get demographic information by ZIP code,[object Object],22,000 people that used MySpace lived within 10 miles of his store,[object Object],Sent out 20 friend requests each day,[object Object], With the kids’ market fun logo made for quick grabs for profiles,[object Object],Once a week I’ll send out a blurb announcing a bike special or telling people that new bikes have come in,[object Object],In first month sold 3 bikes to people that found out about the company from MySpace,[object Object]
Nielsen NRG survey conducted during the sequel’s opening weekend concluded that “Step Up 2 the Streets” was noticed more than its predecessor because of its MySpace profile,[object Object],STEP UP 2,[object Object],35,[object Object],A tactic that worked very well for Disney was that they realized that one of the keys to being successful within social networks is not to continually hit consumers over the head with a marketing message but rather to maintain a steady stream of contact with them,[object Object],156,000 MySpace fans ,[object Object]
FORD,[object Object],36,[object Object]
SKITTLES,[object Object],37,[object Object]
STARBUCKS,[object Object],38,[object Object],mystarbucksidea.co serves two primary functions: to respond to the community and to review and promote ideas  ,[object Object],Biggest challenge is maintaining engagement and keep visitors involved and excited,[object Object], Starbucks handles this through six “pillars”,[object Object],Visible Action ,[object Object],Starbucks has to show visitors that their ideas are implemented,[object Object],To date, Starbucks has made approximately 50 changes: some include Splash Sticks and Gold Cards,[object Object],Great discussions ,[object Object],Mystarbucksidea.com strives to be like a group discussion with the company and encourages discussion via new topics,[object Object],Promotion ,[object Object],Ads and placards in stores that show this idea brought to you by community,[object Object],New Features ,[object Object],ex. been polls–like one asking: “If the barristas were able to have tattoos, would you still come”,[object Object],New Geographies ,[object Object],New ways to use site to have people engage in brand ,[object Object],Customers assist with store renovations; like what art, books and music,[object Object],Since it’s launch in March of 2008, Starbucks has had these results:,[object Object],3 million unique visitors,[object Object],60,000 ideas submitted,[object Object],100,000s of comments,[object Object],460,000 votes,[object Object],2,500 moderator comments,[object Object]
ZAPPOS,[object Object],39,[object Object]
BURGER KING,[object Object],40,[object Object],Rebuttal = angry-gram,[object Object],BK’s FB application; free whopper when sacrificed a FB friend  ,[object Object],233,906 sacrifices,[object Object],Over 900 Blog posts captured with angry whopper,[object Object]
THE FUOR DIGITAL APPROACH,[object Object],41,[object Object]
FUOR DIGITAL APPROACH,[object Object],Social Media Immersion (4 week process),[object Object],Implementation of site analytics will launch initial understanding for consumer interaction,[object Object],Build insight of website activity,[object Object],Visitor usage habits,[object Object],Download activity,[object Object],Current communication program ,[object Object],Website backlink evaluation,[object Object],Learn current position in organic search rankings,[object Object],Utilize various tools to measure and analyze current online discussion,[object Object],Evaluation of current online discussion within the 200,000,000 online blogs, articles, news, etc.,[object Object],Client brand knowledge as well as category learnings,[object Object],Determine opportunity that exists,[object Object],Within the category and other related categories,[object Object],Evaluation of podcasts and video documentation within the category and establish if opportunity exists,[object Object],Track audience  / community sentiment (positive / negative),[object Object],42,[object Object]
FUOR DIGITAL APPROACH,[object Object],Social Media Program Development,[object Object],Build program including any or all of the following tactics based on immersion results,[object Object],Uncover key influencers within desired categories on web to use as anchors for campaign ,[object Object],Provide them with content to speak to their followers about category topics, areas of expertise, etc.,[object Object],Assess opportunity to provide the key influencers with content, product samples, etc.,[object Object],Reputation Management,[object Object],Uncover positive and negative chatter that exists about brand & the brand’s products,[object Object],Decide how to participate in replies, rebuttals, or offers to blogs written,[object Object],Determine frequency per/week or month that Fuor will ,[object Object],Article / content / information release to key category news outlets,[object Object],Build various “business” profiles on social networks where opportunities exist (i.e. facebook, Myspace, LinkedIn, Cafemom, etc.),[object Object],Create “link bait”; Write a Digg headline that encourages uses to click-through to the link displayed,[object Object],Launch a brand blog to drive discussion around company selected content, areas of expertise,[object Object],Recommended high frequency of participation (minimum 1 per week),[object Object],Launch a brand twitter to begin constant communication with “followers”,[object Object],Recommended high frequency of participation (minimum 1 per day),[object Object],Concept, develop and distribute a “buzz worthy” widget or application that has high pass along value to consumers,[object Object],Build a lead generation program on web site to fuel consumer database,[object Object],Develop communication outlet with interested consumers,[object Object],Launch a quarterly / monthly / weekly newsletter initiative that provides news worthy content,[object Object],43,[object Object]

More Related Content

What's hot

The Rise of the Social Customer and their Impact on Business
The Rise of the Social Customer and their Impact on BusinessThe Rise of the Social Customer and their Impact on Business
The Rise of the Social Customer and their Impact on BusinessMeltwater Group
 
Social networking PPT
Social networking PPTSocial networking PPT
Social networking PPTvarun0912
 
Social Media Transformers in THE NEW FINANCIAL WORLD!!!
Social Media Transformers in THE NEW FINANCIAL WORLD!!!Social Media Transformers in THE NEW FINANCIAL WORLD!!!
Social Media Transformers in THE NEW FINANCIAL WORLD!!!Ahmed Buhazza
 
Visible Banking - Social Media, People First (April 2009)
Visible Banking - Social Media, People First (April 2009)Visible Banking - Social Media, People First (April 2009)
Visible Banking - Social Media, People First (April 2009)Christophe Langlois
 
DEMOgala 2010: OpenID and OAuth, Technologies to increase customer engagement
DEMOgala 2010: OpenID and OAuth, Technologies to increase customer engagementDEMOgala 2010: OpenID and OAuth, Technologies to increase customer engagement
DEMOgala 2010: OpenID and OAuth, Technologies to increase customer engagementMatterport
 
Cision Engaging Social Networks Wp
Cision Engaging Social Networks WpCision Engaging Social Networks Wp
Cision Engaging Social Networks WpRalph Paglia
 
Social media metrics definitions | ROI e metriche
Social media metrics definitions | ROI e metricheSocial media metrics definitions | ROI e metriche
Social media metrics definitions | ROI e metricheLibro SEO
 
Social Media’s Influence in Purchase Decision
Social Media’s Influence in Purchase DecisionSocial Media’s Influence in Purchase Decision
Social Media’s Influence in Purchase DecisionHasan Ali MIRZA
 
Connecting Standards Users By Using Internet Tools, Haim Oren
Connecting Standards Users By Using Internet Tools, Haim OrenConnecting Standards Users By Using Internet Tools, Haim Oren
Connecting Standards Users By Using Internet Tools, Haim OrenThe Oren Group
 
Best Practices from the World's Most Social Big Brands
Best Practices from the World's Most Social Big BrandsBest Practices from the World's Most Social Big Brands
Best Practices from the World's Most Social Big BrandsSprinklr
 
Social media in banking
Social media in bankingSocial media in banking
Social media in bankingSi Krishan
 
Real Estate Social Media
Real Estate Social Media Real Estate Social Media
Real Estate Social Media Shakil Alam
 
Introducing The Community Director - The Community Manager has Evolved #CMGR
Introducing The Community Director - The Community Manager has Evolved #CMGRIntroducing The Community Director - The Community Manager has Evolved #CMGR
Introducing The Community Director - The Community Manager has Evolved #CMGROgilvy Consulting
 
TV magazine community
TV magazine communityTV magazine community
TV magazine communityLatte Media
 
Chapter 9, Web 2.0 and Social Media for Business, 3rd Edition
Chapter 9, Web 2.0 and Social Media for Business, 3rd EditionChapter 9, Web 2.0 and Social Media for Business, 3rd Edition
Chapter 9, Web 2.0 and Social Media for Business, 3rd EditionRoger McHaney
 
Social Media, Periklis Vanikiotis, Boussias Comm.
Social Media, Periklis Vanikiotis, Boussias Comm.Social Media, Periklis Vanikiotis, Boussias Comm.
Social Media, Periklis Vanikiotis, Boussias Comm.Christos Latos
 
Chapter 10, Part A, Web 2.0 and Social Media for Business, 3rd Edition
Chapter 10, Part A, Web 2.0 and Social Media for Business, 3rd EditionChapter 10, Part A, Web 2.0 and Social Media for Business, 3rd Edition
Chapter 10, Part A, Web 2.0 and Social Media for Business, 3rd EditionRoger McHaney
 
Social Media Metrics Definitions
Social Media Metrics DefinitionsSocial Media Metrics Definitions
Social Media Metrics DefinitionsVincent Chaigneau
 

What's hot (19)

The Rise of the Social Customer and their Impact on Business
The Rise of the Social Customer and their Impact on BusinessThe Rise of the Social Customer and their Impact on Business
The Rise of the Social Customer and their Impact on Business
 
Social networking PPT
Social networking PPTSocial networking PPT
Social networking PPT
 
Social Media Transformers in THE NEW FINANCIAL WORLD!!!
Social Media Transformers in THE NEW FINANCIAL WORLD!!!Social Media Transformers in THE NEW FINANCIAL WORLD!!!
Social Media Transformers in THE NEW FINANCIAL WORLD!!!
 
Visible Banking - Social Media, People First (April 2009)
Visible Banking - Social Media, People First (April 2009)Visible Banking - Social Media, People First (April 2009)
Visible Banking - Social Media, People First (April 2009)
 
DEMOgala 2010: OpenID and OAuth, Technologies to increase customer engagement
DEMOgala 2010: OpenID and OAuth, Technologies to increase customer engagementDEMOgala 2010: OpenID and OAuth, Technologies to increase customer engagement
DEMOgala 2010: OpenID and OAuth, Technologies to increase customer engagement
 
Cision Engaging Social Networks Wp
Cision Engaging Social Networks WpCision Engaging Social Networks Wp
Cision Engaging Social Networks Wp
 
Social media metrics definitions | ROI e metriche
Social media metrics definitions | ROI e metricheSocial media metrics definitions | ROI e metriche
Social media metrics definitions | ROI e metriche
 
Social Media’s Influence in Purchase Decision
Social Media’s Influence in Purchase DecisionSocial Media’s Influence in Purchase Decision
Social Media’s Influence in Purchase Decision
 
Connecting Standards Users By Using Internet Tools, Haim Oren
Connecting Standards Users By Using Internet Tools, Haim OrenConnecting Standards Users By Using Internet Tools, Haim Oren
Connecting Standards Users By Using Internet Tools, Haim Oren
 
Best Practices from the World's Most Social Big Brands
Best Practices from the World's Most Social Big BrandsBest Practices from the World's Most Social Big Brands
Best Practices from the World's Most Social Big Brands
 
Social media in banking
Social media in bankingSocial media in banking
Social media in banking
 
Real Estate Social Media
Real Estate Social Media Real Estate Social Media
Real Estate Social Media
 
Social Media 101
Social Media 101Social Media 101
Social Media 101
 
Introducing The Community Director - The Community Manager has Evolved #CMGR
Introducing The Community Director - The Community Manager has Evolved #CMGRIntroducing The Community Director - The Community Manager has Evolved #CMGR
Introducing The Community Director - The Community Manager has Evolved #CMGR
 
TV magazine community
TV magazine communityTV magazine community
TV magazine community
 
Chapter 9, Web 2.0 and Social Media for Business, 3rd Edition
Chapter 9, Web 2.0 and Social Media for Business, 3rd EditionChapter 9, Web 2.0 and Social Media for Business, 3rd Edition
Chapter 9, Web 2.0 and Social Media for Business, 3rd Edition
 
Social Media, Periklis Vanikiotis, Boussias Comm.
Social Media, Periklis Vanikiotis, Boussias Comm.Social Media, Periklis Vanikiotis, Boussias Comm.
Social Media, Periklis Vanikiotis, Boussias Comm.
 
Chapter 10, Part A, Web 2.0 and Social Media for Business, 3rd Edition
Chapter 10, Part A, Web 2.0 and Social Media for Business, 3rd EditionChapter 10, Part A, Web 2.0 and Social Media for Business, 3rd Edition
Chapter 10, Part A, Web 2.0 and Social Media for Business, 3rd Edition
 
Social Media Metrics Definitions
Social Media Metrics DefinitionsSocial Media Metrics Definitions
Social Media Metrics Definitions
 

Viewers also liked

Biology Resentation
Biology ResentationBiology Resentation
Biology Resentationguest6f6528
 
F I T Presentation For Leargas
F I T  Presentation For  LeargasF I T  Presentation For  Leargas
F I T Presentation For LeargasFIT Ltd
 
Trabajo de los estudiantes 1
Trabajo de los estudiantes 1Trabajo de los estudiantes 1
Trabajo de los estudiantes 1Saul Torres Solis
 
Escuelas que trabajan para superar el fracaso escolar todos pueden aprender
Escuelas que trabajan para superar el fracaso escolar todos pueden aprenderEscuelas que trabajan para superar el fracaso escolar todos pueden aprender
Escuelas que trabajan para superar el fracaso escolar todos pueden aprenderBlopar
 
Nieuwe Huisstijl Voor Srl
Nieuwe Huisstijl Voor SrlNieuwe Huisstijl Voor Srl
Nieuwe Huisstijl Voor Srladriaansens
 
Using mobile phones to enhance interaction in didactic teaching approaches
Using mobile phones to enhance interaction in didactic teaching approaches Using mobile phones to enhance interaction in didactic teaching approaches
Using mobile phones to enhance interaction in didactic teaching approaches Dick Ng'ambi
 
Intro Lake Nichada
Intro Lake NichadaIntro Lake Nichada
Intro Lake Nichadaguest969f41
 
Funghi 23 Ott 08
Funghi 23 Ott 08Funghi 23 Ott 08
Funghi 23 Ott 08FIT Ltd
 
Implications of CRC on Landlords and Tenants
Implications of CRC on Landlords and TenantsImplications of CRC on Landlords and Tenants
Implications of CRC on Landlords and TenantsAcre
 
Social media observations in Asia
Social media observations in AsiaSocial media observations in Asia
Social media observations in AsiaRobin Low
 
Social Media Fest 2011
Social Media Fest 2011Social Media Fest 2011
Social Media Fest 2011radixhidayat
 
Case study: Samenwerking Wikipedia met de Openbare Bibliotheek Oosterhout (Th...
Case study: Samenwerking Wikipedia met de Openbare Bibliotheek Oosterhout (Th...Case study: Samenwerking Wikipedia met de Openbare Bibliotheek Oosterhout (Th...
Case study: Samenwerking Wikipedia met de Openbare Bibliotheek Oosterhout (Th...Olaf Janssen
 
Necc Docs Spreadsheets
Necc Docs SpreadsheetsNecc Docs Spreadsheets
Necc Docs SpreadsheetsJuan Pittau
 

Viewers also liked (20)

Biology Resentation
Biology ResentationBiology Resentation
Biology Resentation
 
F I T Presentation For Leargas
F I T  Presentation For  LeargasF I T  Presentation For  Leargas
F I T Presentation For Leargas
 
Trabajo de los estudiantes 1
Trabajo de los estudiantes 1Trabajo de los estudiantes 1
Trabajo de los estudiantes 1
 
Escuelas que trabajan para superar el fracaso escolar todos pueden aprender
Escuelas que trabajan para superar el fracaso escolar todos pueden aprenderEscuelas que trabajan para superar el fracaso escolar todos pueden aprender
Escuelas que trabajan para superar el fracaso escolar todos pueden aprender
 
Nieuwe Huisstijl Voor Srl
Nieuwe Huisstijl Voor SrlNieuwe Huisstijl Voor Srl
Nieuwe Huisstijl Voor Srl
 
Hispanic Complete
Hispanic CompleteHispanic Complete
Hispanic Complete
 
Martinelli Portfolio
Martinelli PortfolioMartinelli Portfolio
Martinelli Portfolio
 
Using mobile phones to enhance interaction in didactic teaching approaches
Using mobile phones to enhance interaction in didactic teaching approaches Using mobile phones to enhance interaction in didactic teaching approaches
Using mobile phones to enhance interaction in didactic teaching approaches
 
Navigation Layers
Navigation LayersNavigation Layers
Navigation Layers
 
Intro Lake Nichada
Intro Lake NichadaIntro Lake Nichada
Intro Lake Nichada
 
Funghi 23 Ott 08
Funghi 23 Ott 08Funghi 23 Ott 08
Funghi 23 Ott 08
 
Id
IdId
Id
 
Implications of CRC on Landlords and Tenants
Implications of CRC on Landlords and TenantsImplications of CRC on Landlords and Tenants
Implications of CRC on Landlords and Tenants
 
Social media observations in Asia
Social media observations in AsiaSocial media observations in Asia
Social media observations in Asia
 
Zmot handbook
Zmot handbookZmot handbook
Zmot handbook
 
VU Atviros prieigos koncepcija
VU Atviros prieigos koncepcijaVU Atviros prieigos koncepcija
VU Atviros prieigos koncepcija
 
Social Media Fest 2011
Social Media Fest 2011Social Media Fest 2011
Social Media Fest 2011
 
Case study: Samenwerking Wikipedia met de Openbare Bibliotheek Oosterhout (Th...
Case study: Samenwerking Wikipedia met de Openbare Bibliotheek Oosterhout (Th...Case study: Samenwerking Wikipedia met de Openbare Bibliotheek Oosterhout (Th...
Case study: Samenwerking Wikipedia met de Openbare Bibliotheek Oosterhout (Th...
 
Necc Docs Spreadsheets
Necc Docs SpreadsheetsNecc Docs Spreadsheets
Necc Docs Spreadsheets
 
Sepsis Guidelines 2007
Sepsis Guidelines 2007Sepsis Guidelines 2007
Sepsis Guidelines 2007
 

Similar to Social Media in the digitalmediamix

A Social Media Primer Driving Better Engagement For Your Events
A Social Media Primer Driving Better Engagement For Your EventsA Social Media Primer Driving Better Engagement For Your Events
A Social Media Primer Driving Better Engagement For Your EventsLumen Consulting
 
Social Media for SMEs- Presentation for JCCI
Social Media for SMEs- Presentation for JCCISocial Media for SMEs- Presentation for JCCI
Social Media for SMEs- Presentation for JCCIMotaz Hajaj, MS, CSMA
 
SIM University - COM303 March 2012 - Guest Lecture
SIM University - COM303 March 2012 - Guest Lecture SIM University - COM303 March 2012 - Guest Lecture
SIM University - COM303 March 2012 - Guest Lecture Meenakshi Shunmugham
 
Social Media Marketing
Social Media MarketingSocial Media Marketing
Social Media Marketingguest0a20a01c
 
Meltwater Buzz - Social Media
Meltwater Buzz - Social MediaMeltwater Buzz - Social Media
Meltwater Buzz - Social MediaLaurie edwards
 
Social Media Define the Era in Digital Media
Social Media Define the Era in Digital MediaSocial Media Define the Era in Digital Media
Social Media Define the Era in Digital Mediainventionjournals
 
Introduction on how to be social
Introduction on how to be socialIntroduction on how to be social
Introduction on how to be socialJason Kelly
 
Social Media Action Plan
Social Media   Action PlanSocial Media   Action Plan
Social Media Action PlanMichael Doyle
 
Social media action plan (2010 update)
Social media  action plan (2010 update)Social media  action plan (2010 update)
Social media action plan (2010 update)Ian Farmer
 
What Is Social Media
What Is Social MediaWhat Is Social Media
What Is Social MediaJason Peck
 
Lisa Torjman For Ric Centre
Lisa Torjman For Ric CentreLisa Torjman For Ric Centre
Lisa Torjman For Ric Centreltorjman
 
Social Media Advertising presented by www.SocialMediopolis.com
Social Media Advertising presented by www.SocialMediopolis.comSocial Media Advertising presented by www.SocialMediopolis.com
Social Media Advertising presented by www.SocialMediopolis.comMichael Crosson
 
Social Media For Business Part 1 Social Media Basics
Social Media For Business Part 1 Social Media BasicsSocial Media For Business Part 1 Social Media Basics
Social Media For Business Part 1 Social Media BasicsSteven Fisher
 
Social Media Overview
Social Media OverviewSocial Media Overview
Social Media Overviewmuypescado
 

Similar to Social Media in the digitalmediamix (20)

A Social Media Primer Driving Better Engagement For Your Events
A Social Media Primer Driving Better Engagement For Your EventsA Social Media Primer Driving Better Engagement For Your Events
A Social Media Primer Driving Better Engagement For Your Events
 
social media
social mediasocial media
social media
 
social networking
social networkingsocial networking
social networking
 
Social Media for SMEs- Presentation for JCCI
Social Media for SMEs- Presentation for JCCISocial Media for SMEs- Presentation for JCCI
Social Media for SMEs- Presentation for JCCI
 
Social Media
Social MediaSocial Media
Social Media
 
SIM University - COM303 March 2012 - Guest Lecture
SIM University - COM303 March 2012 - Guest Lecture SIM University - COM303 March 2012 - Guest Lecture
SIM University - COM303 March 2012 - Guest Lecture
 
Social Media Presentation
Social Media PresentationSocial Media Presentation
Social Media Presentation
 
Social Media Marketing
Social Media MarketingSocial Media Marketing
Social Media Marketing
 
Meltwater Buzz - Social Media
Meltwater Buzz - Social MediaMeltwater Buzz - Social Media
Meltwater Buzz - Social Media
 
Social Media Define the Era in Digital Media
Social Media Define the Era in Digital MediaSocial Media Define the Era in Digital Media
Social Media Define the Era in Digital Media
 
Introduction on how to be social
Introduction on how to be socialIntroduction on how to be social
Introduction on how to be social
 
Social Media Action Plan
Social Media   Action PlanSocial Media   Action Plan
Social Media Action Plan
 
Social media action plan (2010 update)
Social media  action plan (2010 update)Social media  action plan (2010 update)
Social media action plan (2010 update)
 
What Is Social Media
What Is Social MediaWhat Is Social Media
What Is Social Media
 
Lisa Torjman For Ric Centre
Lisa Torjman For Ric CentreLisa Torjman For Ric Centre
Lisa Torjman For Ric Centre
 
Social Media Advertising presented by www.SocialMediopolis.com
Social Media Advertising presented by www.SocialMediopolis.comSocial Media Advertising presented by www.SocialMediopolis.com
Social Media Advertising presented by www.SocialMediopolis.com
 
B2B Social Media
B2B Social MediaB2B Social Media
B2B Social Media
 
Social Media For Business Part 1 Social Media Basics
Social Media For Business Part 1 Social Media BasicsSocial Media For Business Part 1 Social Media Basics
Social Media For Business Part 1 Social Media Basics
 
Social Media Basics
Social Media BasicsSocial Media Basics
Social Media Basics
 
Social Media Overview
Social Media OverviewSocial Media Overview
Social Media Overview
 

More from Juan Pittau

Navidad Google Shopping
Navidad Google ShoppingNavidad Google Shopping
Navidad Google ShoppingJuan Pittau
 
Principios Básicos del Diseño Web Móvil
Principios Básicos del Diseño Web MóvilPrincipios Básicos del Diseño Web Móvil
Principios Básicos del Diseño Web MóvilJuan Pittau
 
Consejos rápidos: Convertirse en el Asesor de confianza de medios digitales
Consejos rápidos: Convertirse en el Asesor de confianza de medios digitalesConsejos rápidos: Convertirse en el Asesor de confianza de medios digitales
Consejos rápidos: Convertirse en el Asesor de confianza de medios digitalesJuan Pittau
 
Ad words conceptos_basicos
Ad words conceptos_basicosAd words conceptos_basicos
Ad words conceptos_basicosJuan Pittau
 
Soluciones de negocios online
Soluciones de negocios onlineSoluciones de negocios online
Soluciones de negocios onlineJuan Pittau
 
Manual de ventas de google adwords
Manual de ventas de google adwordsManual de ventas de google adwords
Manual de ventas de google adwordsJuan Pittau
 
Hola google peru
Hola google peruHola google peru
Hola google peruJuan Pittau
 
Hola google mexico
Hola google mexicoHola google mexico
Hola google mexicoJuan Pittau
 
Hola google latinoamerica
Hola google latinoamericaHola google latinoamerica
Hola google latinoamericaJuan Pittau
 
Hola Google Colombia
Hola Google ColombiaHola Google Colombia
Hola Google ColombiaJuan Pittau
 
Hola Google Chile
Hola Google ChileHola Google Chile
Hola Google ChileJuan Pittau
 
Hola Google Argentina
Hola Google ArgentinaHola Google Argentina
Hola Google ArgentinaJuan Pittau
 
Haz tu Agencia mas Rentable
Haz tu Agencia mas RentableHaz tu Agencia mas Rentable
Haz tu Agencia mas RentableJuan Pittau
 
Bing Shopping program - Merchant Integration Guide
Bing Shopping program - Merchant Integration GuideBing Shopping program - Merchant Integration Guide
Bing Shopping program - Merchant Integration GuideJuan Pittau
 
Terminología de AdWords para Principiantes
Terminología de AdWords para PrincipiantesTerminología de AdWords para Principiantes
Terminología de AdWords para PrincipiantesJuan Pittau
 
AdWords de un vistazo
AdWords de un vistazoAdWords de un vistazo
AdWords de un vistazoJuan Pittau
 
Ad sense de un vistazo
Ad sense de un vistazoAd sense de un vistazo
Ad sense de un vistazoJuan Pittau
 
Presentacion eseade
Presentacion eseadePresentacion eseade
Presentacion eseadeJuan Pittau
 
Mobile optimization 5.3.2011
Mobile optimization 5.3.2011Mobile optimization 5.3.2011
Mobile optimization 5.3.2011Juan Pittau
 

More from Juan Pittau (20)

Navidad Google Shopping
Navidad Google ShoppingNavidad Google Shopping
Navidad Google Shopping
 
Principios Básicos del Diseño Web Móvil
Principios Básicos del Diseño Web MóvilPrincipios Básicos del Diseño Web Móvil
Principios Básicos del Diseño Web Móvil
 
Consejos rápidos: Convertirse en el Asesor de confianza de medios digitales
Consejos rápidos: Convertirse en el Asesor de confianza de medios digitalesConsejos rápidos: Convertirse en el Asesor de confianza de medios digitales
Consejos rápidos: Convertirse en el Asesor de confianza de medios digitales
 
Ad words conceptos_basicos
Ad words conceptos_basicosAd words conceptos_basicos
Ad words conceptos_basicos
 
Soluciones de negocios online
Soluciones de negocios onlineSoluciones de negocios online
Soluciones de negocios online
 
Manual de ventas de google adwords
Manual de ventas de google adwordsManual de ventas de google adwords
Manual de ventas de google adwords
 
Hola google peru
Hola google peruHola google peru
Hola google peru
 
Hola google mexico
Hola google mexicoHola google mexico
Hola google mexico
 
Hola google latinoamerica
Hola google latinoamericaHola google latinoamerica
Hola google latinoamerica
 
Hola Google Colombia
Hola Google ColombiaHola Google Colombia
Hola Google Colombia
 
Hola Google Chile
Hola Google ChileHola Google Chile
Hola Google Chile
 
Hola Google Argentina
Hola Google ArgentinaHola Google Argentina
Hola Google Argentina
 
Haz tu Agencia mas Rentable
Haz tu Agencia mas RentableHaz tu Agencia mas Rentable
Haz tu Agencia mas Rentable
 
Bing Shopping program - Merchant Integration Guide
Bing Shopping program - Merchant Integration GuideBing Shopping program - Merchant Integration Guide
Bing Shopping program - Merchant Integration Guide
 
Terminología de AdWords para Principiantes
Terminología de AdWords para PrincipiantesTerminología de AdWords para Principiantes
Terminología de AdWords para Principiantes
 
AdWords de un vistazo
AdWords de un vistazoAdWords de un vistazo
AdWords de un vistazo
 
Ad sense de un vistazo
Ad sense de un vistazoAd sense de un vistazo
Ad sense de un vistazo
 
Presentacion eseade
Presentacion eseadePresentacion eseade
Presentacion eseade
 
Eseade day2
Eseade day2Eseade day2
Eseade day2
 
Mobile optimization 5.3.2011
Mobile optimization 5.3.2011Mobile optimization 5.3.2011
Mobile optimization 5.3.2011
 

Social Media in the digitalmediamix

  • 1.
  • 2.
  • 3.
  • 4.
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.
  • 11.
  • 12.
  • 13.
  • 14.
  • 15.
  • 16.
  • 17.
  • 18.
  • 19.
  • 20.
  • 21.
  • 22.
  • 23.
  • 24.
  • 25. Find others like them in the network
  • 26. Can also target outside social networks themselves
  • 27.
  • 28.
  • 29.
  • 30.
  • 31.
  • 32.
  • 33.
  • 34.
  • 35.
  • 36.
  • 37.
  • 38.
  • 39.
  • 40.
  • 41.
  • 42.
  • 43.
  • 44.
  • 45.
  • 46.
  • 47.