Driving Behavioral Change for Information Management through Data-Driven Gree...
Leading from the middle social media
1. SOCIAL MEDIA
FOR HIGHER ED LEADERS
With Stephanie Delaney, JD, PhD
Seattle Community College
Leading from the Middle, Spring 2014
2. WHO’S HERE?
Considering both work and personal use, how often do you use a social media tool?
I use social media tools all the time
I use social media tools a few days a week
I use social media tools a few times a month
I rarely if ever use social media tools
3. LET’S SHARE
Shared Notes on Google Docs -
http://bit.ly/LFM_SocialMedia
Backchannel onToday’s Meet -
https://todaysmeet.com/LFM
Twitter Hashtag - #LFM2014
Follow me onTwitter @stephaniedelane
4. WHY AREYOU INVOLVED IN HIGHER
EDUCATION?
Type your answer into our shared Google Doc or
inToday’s Meet
5. DOUGLAS ADAMS ONTECHNOLOGY
I suppose earlier generations had to sit through all this huffing and puffing with the
invention of television, the phone, cinema, radio, the car, the bicycle, printing, the wheel
and so on, but you would think we would learn the way these things work, which is this:
1) everything that’s already in the world when you’re born is just normal;
2) anything that gets invented between then and before you turn thirty is
incredibly exciting and creative and with any luck you can make a career
out of it;
3) anything that gets invented after you’re thirty is against the natural
order of things and the beginning of the end of civilization as we know it
until it’s been around for about ten years when it gradually turns out to be
alright really.
16. ERIC MURRAY – CASCADIA - BLOGGING
“Friday Letter, 2-7-14
Sometimes I wish I could put all of our employees into an
open air bus, drive down Main Street in Bothell, and have
700,000 people come out to celebrate our success. I
mean, what we do deserves the accolades of the masses
and they should celebrate it.
Sometimes I wish that Boeing would paint a 747-8 with
“CASCADIA: Home of the Kodiaks” and put Kody’s face on
the tail for everyone to see. I mean, we have good
industry connections and it would be great if they could
acknowledge it. Or, instead, they could use the $25,000
spent on painting the plane and start an endowment to
permanently assist students with getting an education.
Sometimes I wish I could give every employee a $5000
ring, which they could then re-sell on eBay for $96,000, to
recognize the successes from the past year. I mean, we
are the best, so why not reward it?”
18. AGGREGATE
How to choose
Works with the social media that
you currently use or might use
Available on the devices you use
Makes sense to you
Top Social Media Managers
Flipboard
Seesmic
TweetDeck
Hootsuite
19. MANAGEYOURTIME
Turn off the distractions!
Check the Settings of any tool
and turn off the push
notifications and pop up alerts
Set aside some time
Avoid doing it right before bed
Have a mission
Set a timer
20. QUESTIONS???
Feel free to contact me with
questions
Stephanie Delaney
Stephanie.Delaney@seattlecolleges.e
du
Slides at
http://slidesha.re/1epwFUw
All images in this
presentation, with the exception
of the web images, are from the
Microsoft image gallery.
Editor's Notes
Collect responses via Google Doc or Today’s Meet
I believe that higher ed leaders have an obligation to shareRead quote from page 69 of public parts “It turns out that what determines the inventiveness and rate of cultural change of a population is the ampint of interaction between individuals. That is, our publicness and our connections bring progress.
From Groundswell by Charlene Li and Josh Bernoff of Forrester ResearchCreators – publish blogs & wikis (23%)Conversationalists – update status, post on facebook (31%)Critics – post ratings & reviews, comment on blogs, contribute to forums, edit wikis (33%)Collectors – use rss feeds, Vote on websites, add tags to pages or photos (19%)Joiners - maintain profile on social networking, visit social networking (59%)Spectators – read blogs, listen to podcasts, watch video, read online forums, read tweets (68%)Inactives – none of the above (19%)
From Groundswell by Charlene Li and Josh Bernoff of Forrester ResearchListening – ways to seek feedback from audienceTalking – ways to spread your messageEnergizing – get most enthusiastic people to spread your messageSupporting – help people support each otherEmbracing – integrate people into processes – example =
Watch the information flow (aka lurking) Engage with comment, like, thumbs up, etc only when strongly compelled.Heard interview with creator of Twitter saying this is the primary way he uses TwitterBenefit – may learn about things you would not have learned in your regular circlesGet to know more about interests of colleaguesFollow thought leaders and let your own thoughts developBecome more comfortable with the social media tool
Retweet or share things that you see in social media. Perhaps post links without comment from other media sources – like sharing an article from the newspaper related to community colleges.Benefit - Begin to develop your online personality “establish your brand”Contribute to the community / add value
Generate comments of your own about your own existence or what you are readingLive tweet at conferences
The focus of this webinar is Twitter, but since my section is on managing information, I’m reflecting on the reality that most people use lots of different social media. Let’s look at what tools are good for which purposes
You can pull everything into one place or you may prefer to look at each separatelyI personally look separately
