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Judi Radice Hays: Strategic Hospitality & Retail Marketing Portfolio

Portfolio of work demonstrating Strategic Hospitality & Retail Marketing expertise

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Judi Radice Hays: Strategic Hospitality & Retail Marketing Portfolio

  1. 1. JUDI RADICE HAYS STRATEGIC HOSPITALITY & RETAIL MARKETING Judi Radice Hays | (512) 694-5277 | judihays@gmail.com | linkedin.com/in/judihays | @askjudihays 

  2. 2. ■ 20+ years of strategic and tactical marketing/communications leadership ■ Nationally recognized advisor and author in the design, development and marketing of restaurant & retail concepts ABOUT JUDI RADICE HAYS Copyright© 2014JudiRadiceHays Judi Radice Hays | (512) 694-5277 | judihays@gmail.com | linkedin.com/in/judihays | @askjudihays 

  3. 3. BRAND & AGENCY EXPERIENCE
 Judi Radice Hays | (512) 694-5277 | judihays@gmail.com | linkedin.com/in/judihays | @askjudihays 

  4. 4. ■ Digital Marketing ■ Strategic Concepts ■ Audience Engagement ■ Research/Competitive Analysis ■ Metrics and Measurement ■ Content Development ■ Data Visualization ■ Public Relations ■ Social Media Strategy ■ Team Leadership ■ Lead Generation ■ Influencer Marketing ■ Design Management ■ Brand Reputation ■ B2B and B2C AREAS OF EXPERTISE Copyright© 2014JudiRadiceHays Judi Radice Hays | (512) 694-5277 | judihays@gmail.com | linkedin.com/in/judihays | @askjudihays 

  5. 5. PUBLISHED AUTHOR Copyright© 2014JudiRadiceHays Judi Radice Hays | (512) 694-5277 | judihays@gmail.com | linkedin.com/in/judihays | @askjudihays 

  6. 6. Soft Skills: ■ Inspirational team leadership ■ Extremely organized self-starter ■ Big thinker with high standards ■ Strong creative, strategic, analytical and interpersonal skills ■ Highest level of integrity ■ Ability to prioritize and multi-task EXPERIENCE & SPECIALTIES Copyright© 2014JudiRadiceHays Judi Radice Hays | (512) 694-5277 | judihays@gmail.com | linkedin.com/in/judihays | @askjudihays 

  7. 7. RESTAURANT MARKETING: 
 MULTI-UNIT /MULTI-CONCEPT Judi Radice Hays | (512) 694-5277 | judihays@gmail.com | linkedin.com/in/judihays | @askjudihays 
 Spectrum 
 Foods Marketing & Design multi-unit restaurant group Copyright© 2014JudiRadiceHays
  8. 8. ■ Demonstrated skills, knowledge and experience in development and implementation of digital and social marketing plans and PR media. ■ Strategic and tactical marketing/ communications, salesmanship, planning and presentations. ■ Strong design and visual talent with the ability to parlay brand identity seamlessly across markets. EXPERIENCE & SPECIALTIES Copyright© 2014JudiRadiceHays Judi Radice Hays | (512) 694-5277 | judihays@gmail.com | linkedin.com/in/judihays | @askjudihays 

  9. 9. RESTAURANT MARKETING: 
 VISUAL AUDIT Boudin Sourdough Bakery A New Store Prototype 
 for Regional Expansion 
 and Repositioning the Iconic Boudin Brand Copyright© 2014JudiRadiceHays Judi Radice Hays | (512) 694-5277 | judihays@gmail.com | linkedin.com/in/judihays | @askjudihays 

  10. 10. ■ Creating and maintaining strategic planning and budgeting. ■ Maintaining effective working relationships with PR companies, media, industry leaders and employees. ■ Experience working in the restaurant/hospitality industry. ■ Experience developing and managing budgets. ■ Team leadership and managing employees. EXPERIENCE & SPECIALTIES Copyright© 2014JudiRadiceHays Judi Radice Hays | (512) 694-5277 | judihays@gmail.com | linkedin.com/in/judihays | @askjudihays 

  11. 11. RESTAURANT MARKETING: 
 FAST CASUAL Hill Country Hospitality Digital Marketing and Brand Reputation Management for Multi-unit Fast Casual Restaurant Group Copyright© 2015JudiRadiceHays Judi Radice Hays | (512) 694-5277 | judihays@gmail.com | linkedin.com/in/judihays | @askjudihays 

  12. 12. ■ Create and manage strategic marketing plans with financial accountability. ■ Maintain effective working relationships with PR companies, media, industry leaders and employees. ■ Conceptualize and manage social media campaigns and direct website maintenance. ■ Provide team leadership and employee hire/fire. EXPERIENCE & SPECIALTIES Copyright© 2014JudiRadiceHays Judi Radice Hays | (512) 694-5277 | judihays@gmail.com | linkedin.com/in/judihays | @askjudihays 

  13. 13. RESTAURANT MARKETING: 
 BRAND REPOSITIONING Grady’s 
 American Grill Merge Two Existing
 Restaurant Brands 
 into a New Concept
 Copyright© 2014JudiRadiceHays Judi Radice Hays | (512) 694-5277 | judihays@gmail.com | linkedin.com/in/judihays | @askjudihays 

  14. 14. ■ Provide editorial direction, design and production of print and online marketing materials. ■ Demonstrated experience writing press releases, making presentations and negotiating with media. ■ Experience working with shared leadership and cross-functional teams. EXPERIENCE & SPECIALTIES Copyright© 2014JudiRadiceHays Judi Radice Hays | (512) 694-5277 | judihays@gmail.com | linkedin.com/in/judihays | @askjudihays 

  15. 15. Romano’s Macaroni Grill Brand Repositioning to Optimize Premium Sales RESTAURANT MARKETING: 
 MARKET RESEARCH Copyright© 2014JudiRadiceHays Judi Radice Hays | (512) 694-5277 | judihays@gmail.com | linkedin.com/in/judihays | @askjudihays 

  16. 16. ■ Clients: Brinker International, Marriott Corporation, National Restaurant Assoc., Charles Schwab, Apple Computer, Boudin Sourdough Bakery, Piper Sonoma ■ 12 published books and numerous magazine and newspaper articles including Menu Design: Marketing the Restaurant Through Graphics ■ Industry Judge and Member: National Restaurant Association Great Menu Competition Menus Conference, NRA Marketing Executives Group, Pizza Expo, Hospitality Design annual conference EXPERIENCE & SPECIALTIES Copyright© 2014JudiRadiceHays Judi Radice Hays | (512) 694-5277 | judihays@gmail.com | linkedin.com/in/judihays | @askjudihays 

  17. 17. RESTAURANT MARKETING: 
 VISUAL MERCHANDISING Pasqua Coffee Customizable 
 Merchandising and 
 New Color Scheme Copyright© 2014JudiRadiceHays Judi Radice Hays | (512) 694-5277 | judihays@gmail.com | linkedin.com/in/judihays | @askjudihays 

  18. 18. RESTAURANT MARKETING: 
 NEW CONCEPT DEVELOPMENT Tutto Mare A Restaurant 
 Remodel and 
 New Concept for an upscale Italian 
 seafood restaurant Copyright© 2014JudiRadiceHays Judi Radice Hays | (512) 694-5277 | judihays@gmail.com | linkedin.com/in/judihays | @askjudihays 

  19. 19. Texas Restaurant Association Advocate for the 
 hospitality industry 
 in VP Communications role INDUSTRY MARKETING: 
 TRADE ASSOCIATION Copyright© 2014JudiRadiceHays Judi Radice Hays | (512) 694-5277 | judihays@gmail.com | linkedin.com/in/judihays | @askjudihays 

  20. 20. Texas Nursery Landscape Association Advocate for the 
 agriculture industry 
 in Communications Manager role INDUSTRY MARKETING: 
 TRADE ASSOCIATION Copyright© 2014JudiRadiceHays Judi Radice Hays | (512) 694-5277 | judihays@gmail.com | linkedin.com/in/judihays | @askjudihays 

  21. 21. Charles 
 SCHWAB Redefining the 
 Customer-facing 
 Brand Experience RETAIL MARKETING: 
 BRANCH MERCHANDISING Copyright© 2014JudiRadiceHays Judi Radice Hays | (512) 694-5277 | judihays@gmail.com | linkedin.com/in/judihays | @askjudihays 

  22. 22. Apple Interactive Retail Merchandising Kiosk RETAIL MARKETING: 
 MERCHANDISING Copyright© 2014JudiRadiceHays Judi Radice Hays | (512) 694-5277 | judihays@gmail.com | linkedin.com/in/judihays | @askjudihays 

  23. 23. JUDI RADICE HAYS ■ judihays@gmail.com ■ (929) 352-5277 ■ linkedin.com/in/judihays ■ @askjudihays at Twitter/Instagram ■ Portfolio: slideshare.net/judihays

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