’Wicked High Level’ overview of how to mine for leads on LinkedIn. Passive and PROACTIVE touch approach. Presented during #NXNS event 9/12/12

1. Wanna Mine
for Prospects
on ?
175 million members | Members
from ALL Fortune 500 Companies |
4.2 billion professionally-oriented
searches in 2011 (Projected to
exceed 5.3 billion in 2012) | 85 of
Fortune 100 profiled
Judy Parisella
e: judy.parisella@yahoo.com
http://www.linkedin.com/in/judyparisella

2. FIRST –
The Self Examination
Ask Yourself: ‘Is LinkedIn
where you should be?’
Is Your LinkedIn profile complete? IT MATTERS!
Do you have a company page/profile?
Are you updating SOMETHING in your LinkedIn
profile at least 1x a week?
Have you joined/participated/started discussions
within LinkedIn Groups?
Mining on LinkedIn means S#$&@T! if you haven’t built up ‘influence’
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3. Completing Your LinkedIn Profile –
MATTERS
“Users with complete profiles are 40
times more likely to receive
opportunities through LinkedIn.” -LinkedIn Users
Industry and postal code
A current position with description
Two more positions
Education
At least 5 skills
Profile photo
At least 50 connections
A summary
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4. Passive Mining/Nurture | Build Your Influence –
Add an App or 2 or 3 or…
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5. Passive Mining/Nurture | Build Your Influence –
e.g. SlideShare
SlideShare is the world’s largest community for
sharing presentations.
YOU CAN:
Share presentations & documents
with your LinkedIn network
Upload portfolios, resume, conference
talks, PDFs, marketing/sales
presentations etc.
Display them on your LinkedIn profile
all formats supported: ppt, pps, pptx,
odp, pdf, doc, docx, odt, Keynote, iWork
pages
EVEN embed YouTube videos in
presentations, add audio to make a
webinar
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6. Passive Mining | Reach Out to those that have
already found YOU!
Basic ‘People’ Search
 Ask for introductions and referrals
Find out who has been looking at
your profile
 Premier Account worth consideration
InMail could be your NEW BFF
 Direct message ANYONE whether
you’re connected or not
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7. Check Out Whose Following Your
Company
Reach out to them
with a connection
request
Note inquiring if they
need assistance
Ask if they want to
sign up for your
eBlasts
Social Media – Impact
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8. Passive Mining/Nurture Build Your Influence –
Groups/Answers/Discussions/Promotions
“LinkedIn makes it easier to find clients, find a job,
and build your brand and become the
recognized Expert. It’s also easy to use, once
you know the basics.”
- Reuters 2/2012
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9. ACTIVE Mining on LinkedIn–
Upgrade to a Premium Account
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10. ACTIVE Mining on LinkedIn–
Advance Search – Vetting Prospects
Target | Target | Target
GEO
Keywords
Company Size
Industry
Etc……
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11. ACTIVE Mining on LinkedIn–
Advance Search – Vetting Prospects
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12. ACTIVE Mining on LinkedIn –
Create a Prospect Tool
View actual spread sheet
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13. Evidence that it works! Qualified Investors
USE Social Media for Financial Research
“More than 5 million high-net-worth
investors* are currently using social
media for a variety of financial planning and
investment research activities.”
(*$100k in investable assets)
“75% identified LinkedIn as the social
media platform they use the most for
investment research.”
“Ultra Affluent”**— investment research was identified
as the top reason they visit the LinkedIn site and
investment groups. (**$5mil in investable assets)
http://www.onwallstreet.com/news/high-net-worth-investors-linkedin-social-media-advisors-2678738-
1.html?ET=onwallstreet:e7171:2053861a:&st=email&utm_source=editorial&utm_medium=email&utm_campaign=OWS_Daily__050412
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14. Judy Parisella
e: judy.parisella@yahoo.com
http://www.linkedin.com/in/judyparisella
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