This document provides tips and strategies for effective content marketing. It discusses how content marketing can increase market leadership and bring in qualified traffic. It recommends creating stories worth spreading, using charity projects or customer testimonials. Blogging is still important for search engine rankings and providing new content for leads. Video gets more attention and improves search rankings if it is punchy, interesting and personal. Curating existing content can work if you add your own perspective. Email and social media are effective ways to deliver content. Consistently creating and sharing high-quality content is important to get found online through search and social sharing over the long term. An action plan with assigned responsibilities and a content calendar is recommended.

1. The Essentials Of
Content
Marketing
By Juho Tunkelo

2. Why Content
Marketing?
It Increases Impression Of Market Leadership
And Improves Positioning In The Market
It Brings In Long Term Qualified Traffic
Without Content, You’d Have A Harder Time
Selling Online - Better Let Them Decide!

3. Creating Stories
Worth Spreading
Charity Projects With a Unique Twist Are
Always Stories Worth Spreading!
Celebrities Having a Good Experience With
Your Company & Your Products (Inexpensive)
Regular People Having Lives Transformed
Science Made Exciting And Relatable - ‘Get
More Clock Cycles In Your Brain & Life’...

4. Blogging Still Matters
Changing Content Is Important For Search
Engine Rankings - Blogging Is Best For This
New Content Is Important For Leads &
Prospects - People Who Need More Time
Only 1% Of All People Online (If That)
Actually Publish Original Content - Easy For
You To Differentiate! Just Begin...

5. Video Gets
Even Bigger
People Stay Longer On Site With Video -
Improves Search Engine Rankings & Stickiness
Needs To Be Topical, Punchy And Interesting
Personal Touch Essential - No Faceless
Rhetoric, Broadcast Style Or Too Ghetto Either
Good To Work Off A Script - Then Improvise

6. Curation!
Not All Content Needs To Be Created From
Scratch! (You Can Create Original Content By
Repurposing Existing Stories, Too)
So Much Available Content - Topic Related
News, Tons Of Available Video, Studies Etc.
The Value To Reader Is Equal To Fresh - As
Long As You Insert Some Character Into It!

7. Content Delivery &
Syndication
Email - Still The Best Delivery Rates!
Social Media - Facebook, Twitter, Google+
Video Networks - YouTube, Vimeo +
Aggregators like Traffic Geyser, OnlyWire Etc.
Backlinks - Still Important, Use Personal
Networking, Guest Blogging Etc!

8. Getting Your Content
Actually Found
The Old Way: The More Links You Have
Coming In, The Better Ranked You Are
The New Way: The More Your Content Gets
Shared, The More You Show Up In SERPs
The Good: It Takes A Lot Less Effort To Rank
The Bad: It’s Now Easier To Game The System

9. Action Plan!
Assign A Person Responsible For Content
Create A Content Calendar To Attend To
Create Social Media Accounts
Create A Repeatable System And Work It

10. Content Marketing Is
The Long Game
In January 2012, The Coca-Cola Company
Announced Plans To Double Revenues...
With Content Alone!
You Always Pay For Traffic - Either In Money
For Ads Or In Time & Effort For Content
Show We’re Not Only Alive And Well But
The Best Choice Out There, Active Content
Creation Is The Best Way To Show This