1. How can improving the physical
environment help to revitalize the
image of the CBD?
Do now:
Come up with an advertising slogan
for Princesshay Exeter

2. Come up with an advertising slogan for Princesshay Exeter

3. How can improving the physical environment help to
revitalize the image of the CBD?
Go to http://www.juicygeography.co.uk/princesshay4.html
Or click the picture…
Download the objectives of the redevelopment

4. How can improving the physical environment help to
revitalize the image of the CBD?
Use the virtual tour to discover more about the improvements to the physical environment of Princesshay.
Annotate the list of objectives with examples and comment on how effective the improvements have been.
Landmark department store
50 new shops, restaurants and cafes
In excess of 100 flats and apartments
Pedestrian priority and greater quality open space - with a larger European-style public square and enhanced St. Catherine's
Square
Sensitive approach to archaeological deposits
Major improvements to basement servicing
New 300-space secure car park off Paris Street
Improved access and pedestrianization
Better facilities for cyclists
Improved setting for the City Wall and Medieval Almshouses
New Tourist Information Centre
New Heritage Centre linked to the scheduled Underground Passages

5. This is the “lite” version of the case
study. For the full investigation, visit
http://www.juicygeography.co.uk/pr
incesshay.html
By Noel Jenkins