2. A wide variety of women’s and men’s
designer dress, casual and athletic designer
shoes
Favorite designer brands with warehouse
prices
Over 300 stores nationwide
E-commerce and mobile sites
dsw.com
facebook.com/DSW
twitter.com/DSWShoeLovers
youtube.com/user/dswshoewarehouse
4. Measure, monitor and engage a strong
presence on social media networks
Blog
◦ A weekly company blog to supplement inbound
marketing
◦ Interact with complimentary industries to increase
blogger outreach
5. SEO
◦ Increase ranking across multiple search engines
◦ Keywords and phrases
◦ Google AdWords campaign
SEM
PR
◦ News releases
◦ Digital PR
◦ Personal relationships
◦ Monitoring media hits
6. Commerce
◦ Integrate sales opportunities into social media
◦ Provide links to all of company’s social media
outlets
◦ Increase internet sales
Promotions and contests
◦ Consumer incentives
◦ Audience engagement
◦ Brand loyalty