1. Indie. Grunge. Riot Grrrls. Cuties.
Street Style Presentation By: Julia Fenn & Evelyne Gichingiri
2. The Indie 411
• Named “Indie” because of their • Indie can be defined as an obscure
allegiance to bands on obscure,
independent record labels form of rock learned about by
• Their style is defined by ‘dressing down’ someone more hip than yourself
• Indie style consists mostly of over or (Thanks, Urbandictionary.com!)
under sized items bought second hand,
in yard sales, thrifted, or purchased • Universal acceptance of the name
from charity shops “Indie” due to the loyalty and
• Graphically distinctive tee’s that display allegiance to bands on obscure,
interest in an obscure indie band unheard of, independent record
• Girls usually wear distressed denim
paired with stripy leggings labels
• Army surplus wears thrown with patent • Influenced by bands such as The
Doc Marten’s Smith’s, Joy Division, New Order,
• Love of Checkered shirts defines the
style Ride, Happy Mondays, and My
Bloody Valentine
3. LANA DEL REY— Current Indie Fashion Icon
Fake Prada Ad solidifies Lana’s presence as a
main stay indie and high fashion muse
Born to Die Video
4. The Indie Girl’s Guide to Street Styles
Trend Spotting: Trousers, fedoras, mini lengths, oxfords, tube tops, turbans, pops of color, patterned
tights, satchels, converse, anoraks with fur, statement accessories, mixed prints, & minimalism.
5. The Indie Guy’s Street Style
Trend Spotting: Oxfords, loafers, button ups paired with skinnies
or crops, varsity jackets, beanies, denim, leather, and male
accessories like suspenders and rucksacks
8. Indie History
• As popular British bands grew • Grunge grew out of Indie in the
in the US the Indie Kid’s late 80’s with a new range of
appearance style also became bands based out of Seattle
influential – West Coast • In the 2000’s Indie styles re-
especially emerged with a vengeance
• Indie style is heavily drawn thanks a blossoming new indie-
from retro styles – mostly rock scene in the US
punk, grunge, mod, and hippie • Originally disassociating
street styles themselves with any single sub
• Rejected societal constructs culture backfired as it turned
like consumerism into it’s very own.
9. Grunge 411.
• The dressing down extremist • Defined by music, like Indie
• Geographically and culturally • Influenced by bands such as
defined – Seattle was the Nirvana and the Smashing
birthplace of true grunge and Pumpkins
the grunge music scene
• Fusion of punk and leftover
“hippie” aesthetics to create
it’s own unkempt look
• Ultimate blend of left over
hippie, Americanized punk, &
Indie kid
11. Grunge Wave & Riot Grrrl Celebrity Icons:
Kurt Cobain and Courtney Love
12. High Fashion Grunge Looks
Balmain Fall 2010 (left) & Just Cavalli Fall 2010 (right)
13. Riot Grrrls!
• Sassy, articulate women who • Influenced heavily by bands
created an articulate post like Bikini Kill, Hole, BratMobile,
feminist sub culture No Doubt and Cold Cold Hearts
• Revolutionized the first
predominantly female style-
tribe in the entire history of
street style
• Evolved into the fem-wave
from the grunge-wave
15. Cuties
• Wore kid’s tee shirts • Variant of Indie that surfaced
• Color palette was full of pastel in the late 80’s
colors • Relied heavily on 2nd hand
• Fun and playful with an clothes that focused on
underlying sense of deep asexual clothing from a pre
gloom and doom pubescent age in soft pastel
• Coincides with the melancholy colors
of Indie culture and music
17. Vintage Roots
• Indie, Riot Grrrls, Grunge, and
Cuties all rely heavily on
vintage fashion and iconic
looks from the past.
• Retro styles come into play,
and the rejection of
consumerism leads to the
revival of old and forgotten Pictured above is Benson & Hedges in
styles Seattle ’83 sporting a looking commonly
referred to as “goodwill fashion”. This type
• Indie would not exist without of look is relevant, recyclable, and
the reference to past styles channeled still today.
18. The Indie Future Forecast
• Trickle Down Theory – Indie meets advertising and the mainstream media
19. Resources
• http://oddsundays.blogspot.com/2011/04/grunge-fashion-phase.html
• http://www.allsergimed.com/images/2011/12/indie-fashion-1.jpg -- Slide 3
• http://tumblr.com
• http://stilagevienna.blogspot.com/2011/05/dedicated-youth.html indie guys
• https://www.morrisonhotelgallery.com/photo/default.aspx?photographID=4779 kurt cobain
• http://www.collapseboard.com/everett-true/the-greatest-song-of-the-grunge-era-did-not-come-from-the-
states/attachment/grunge/ grunge ss
• http://www.fashion-style.becomegorgeous.com/new_trends/fall_2010_glam_grunge_fashion_style-2543.html high grunge
via style.com
• http://www.examiner.com/fashion-news-in-denver/grunge-is-back-denver mk olsen grunge
• http://main.stylelist.com/2010/02/12/erin-wasson-x-rvca-fall-2010-runway-review/ erin wasson
• http://www.refinery29.com/fake-lana-del-rey-prada-ad-image lana del rey
• http://www.dailymail.co.uk/femail/article-2101575/Schoolgirl-chic-specs-appeal-New-York-Fashion-Week-hit-Marc-Marc-
Jacobs.html wixson
• http://aschloegregson.blogspot.com/2010/12/fashion.html cuties ss
• http://www.refinery29.com/street-seen-london-street-styl london indie girl ss
• http://www.fashionofgoodwill.org/blog/tag/kalliber/ goodwill fashion
• http://www.thewildhoneypie.com/indie-festivals-vintage-lovefest/ glastonbury
• http://www.hakuheroes.blogspot.com/ first page flannel
• http://roll-ar.blogspot.com/2009/02/indie-street-fashion-girls.html first page london ss
• http://enidlareg.blogspot.com/2011/11/harajuku-street-style-launch-at-tangs.html cuties ss
• http://www.fashion.ie/Articles/ADVERTISING-GOES-INDIE/399 michael pitt prada
• http://fashionista.com/2012/02/victoria-beckham-covers-id-says-her-designs-stem-from-her-own-insecurities/ beckham
