A PDF for a presentation we did at the ROMA/OGRA combined conference. Topic was leadership in municipal online. We chose to look at the big picture, talk about ideas of what was possible, pointing to a couple of good examples, and give some tips about how to start.

1. Barking Dog Studios
what if...
ideas to become better online engagers
Julia Grady
partner/designer/creative thinker
Barking Dog Studios
www.barking.ca

2. Hello. I’m...
me
Julia Grady
designer
artist
active citizen
place-maker
creative thinker
www.barking.ca

3. Barking Dog Studios
inspiring new ways to connect online
one of Canada’s oldest web firms
1996 – today
educational. community. social change markets.
planning. design. css. programming. testing. evaluation.
smart, fun team based in Guelph, Ontario
www.barking.ca

4. 10 Carden Shared Space
a collaboration centre for NFP and FP organizations engaged in social change
www.10carden.ca

5. Downtown Guelph Business Association
urban renewal. advocacy. promotion. business development.
creating a vibrant and user-friendly downtown
www.downtownguelph.ca

6. on the spot = interactive video kiosk
www.barking.ca

7. who are you?
what brought you to this session?
www.barking.ca

8. who are you?
what brought you to this session?
do you have any burning questions?
www.barking.ca

9. Barking Dog Studios
there are so many things ideas
we could talk about...
– why public policy should empower staff and citizens
– taking a look at your internal resources
– open-source, open-data and the possibilities
– video for documentation, sharing and archiving
– geo-tagged content/apps for better service delivery
– accessibility and usability
– branding and voice
– architecture, metadata and tagging
– google search, analytics, documents, etc.
– creating a two-way conversation that gets to collaboration
– building community: people networks - in-person, email, online
– social media: blogging, micro-blogging, Twitter, Facebook, Flickr, YouTube, etc.
– a new kind of online RFP - separate online planning from implementation
www.barking.ca

10. the municipal online
landscape is changing
what if... you saw something coming
and could get ahead of it?

11. what if... you saw something coming
and could get ahead of it?

12. what if... technology, social media and
citizen engagement collide?

13. are
it is happening. technology, social media and
citizen engagement are colliding.

14. two minute background.
some work from the past 14 years
www.barking.ca

15. Barking Dog Studios
past work
University of Guelph, thecannon.ca [2009]

16. Barking Dog Studios
past work
United Way, unitedwayguelph.com [2009]

17. Barking Dog Studios
past work
Hills of Headwaters, thehillsofheadwaters.ca [2004]

18. Barking Dog Studios
past work
Wilfrid Laurier Portal, wlu.ca [2004]

19. Barking Dog Studios
past work
Wilfrid Laurier, virtualtour.wlu.ca [2008]

20. Barking Dog Studios
past work
OUAC, electronicinfo.ca [2008]

21. Barking Dog Studios
past work
Downtown Guelph, downtownguelph.com [2007]

22. Barking Dog Studios
past work
Metrik Studio, metrikstudio.ca [2006]

23. Barking Dog Studios
past work
Trashy, gettrashy.ca [2007]

24. Barking Dog Studios
past work
Jane’s Walk, janeswalk.net [2009]

25. Barking Dog Studios
past work
guelph arts, guelpharts.ca [2004]

26. Barking Dog Studios
past work
Kate Schutt, kateschutt.barkingdogstudios.com [2005]

27. Barking Dog Studios
past work
City of Cambridge, cambridge.ca [2000/2007]

28. Barking Dog Studios
past work
Town of Orangeville, orangeville.ca [1999/2007]

29. Barking Dog Studios
past work
County of Wellington, county.wellington.on.ca [2005]

30. Barking Dog Studios
past work
Town of Mono, townofmono.com [2005]

31. Barking Dog Studios
past work
County of Dufferin, dufferincounty.on.ca [2005]

32. Barking Dog Studios
ideas
the municipal challenge
to use technology
to truly engage citizens
www.barking.ca

33. Barking Dog Studios
ideas
the municipal challenge
to use technology
to truly engage citizens
move from document-centered to action-oriented
www.barking.ca

34. Barking Dog Studios
ideas
the municipal foundation
a desire and commitment
to authentically engage citizens
www.barking.ca

35. municipal leadership.
authentic two-way
communication

36. early
municipal leadership. input
authentic two-way
communication

37. early
municipal leadership. input
relationship
building
authentic two-way
communication

38. early
municipal leadership. input
relationship
building
authentic two-way
communication
welcome
a shift in
control

39. early
municipal leadership. input
relationship
building
authentic two-way
communication
feedback
loop
welcome
a shift in
control

40. early
municipal leadership. input
relationship
building
transparency
accountability authentic two-way
communication
feedback
loop
welcome
a shift in
control

41. accessible.

42. accessible. usable.

43. accessible. usable. engaging.
traits that
your online
tools should have

44. accessible. usable. engaging.
standards
compliance
traits that
your online
tools should have

45. accessible. usable. engaging.
standards
compliance
traits that
your online
tools should have
voice

46. accessible. usable. engaging.
standards
compliance
traits that
your online
tools should have
multiple
language(s)
voice

47. accessible. usable. engaging.
standards
compliance
highly traits that
navigable your online
tools should have
language
(s)
voice

48. search
accessible. usable. engaging.
standards
compliance
highly traits that
navigable your online
tools should have
language
(s)
voice

49. Barking Dog Studios
ideas
online technology infrastructure
you need a broad vision
and framework
to plan and quickly implement
then allow staff and citizens to use it by the minute
www.barking.ca

50. technology. open-source it.
open-source
and flexible site
architecture

51. open
data/docs
technology. open-source it.
open-source
and flexible site
architecture

52. “The point here isn't just that [open data] is
a right, but that open data enhances
democracy, increases participation and civic
engagement and strengthens our economy.”
David Eaves (eaves.ca)
public policy entrepreneur, open government activist and negotiation expert

53. open
data/docs
technology. open-source it. blogging
& micro-
blogging
open-source
and flexible site
architecture

57. open
data/docs
technology. open-source it. blogging
& micro-
blogging
open-source
and flexible site
architecture
mobile

62. open
data/docs
technology. open-source it. blogging
& micro-
blogging
open-source
and flexible site
architecture
social
media
mobile

66. open
data/docs
technology. open-source it. blogging
& micro-
blogging
create open-source
new tools
and flexible site
architecture
social
media
mobile

68. Barking Dog Studios
ideas
exciting things are happening...
Vancouver
Montreal
as well as in other small cities and towns in Canada, like Nanaimo
www.barking.ca

69. Barking Dog Studios
ideas
change
starts with declaring an intention...
www.barking.ca

70. The City of
Vancouver’s
Open 3 Motion
find. play. share.
open data.
open-source.
eaves.ca

71. The City of
Vancouver’s
Open 3 Motion
find. play. share.
open data.
open-source.
eaves.ca

82. where to begin...

83. where to begin...
it’s not just
your web site,
it’s everything
online

84. where to begin...
start today
with your
existing
resources

85. people
where to begin... power
start today
with your
existing
resources

86. people
where to begin... power survey
and
plan
start today
with your
existing
resources

87. people
where to begin... power survey
and
plan
start today
with your
existing
resources
open-
source

88. people
where to begin... power survey
and
plan
start today
with your
existing
resources
quickly
implement
open-
source

89. people
where to begin... power survey
and
plan
revise
start today
and
with your
expand
existing
resources
quickly
implement
open-
source

90. Barking Dog Studios
ideas
thank you + upcoming
collaborative or private
brainstorming workshops
with Barking Dog Studios
a chance to plan what’s next
julia@barking.ca
877.766.0215x12
www.barking.ca

91. Barking Dog Studios
ideas
summary: now and next
open-source, tagging content, filtering, learning and
tracking user behaviour, geo-tagging, relevancy,
embracing of new technologies; authentic voices, not
outputting too much noise, RSS, really good search;
suggested searches; HTML 5, CSS, JavaScript, phasing
out of Flash, much more mobile, streamlined site
design, community projects tied to social networking,
so many more social tools, power to the people,
realizing that citizens are a resource, inclusivity,
collaboration, community, leadership.
Use your online tools to increase citizen engagement!