Register for this webinar: https://www.charityhowto.com/nonprofit-webinar/coronavirus-and-nonprofits-how-to-communicate-in-a-time-of-crisis?list=Free+Courses Key Takeaways from this free webinar: How to communicate with your donors and supporters during this time of crisis; How to adapt your social media content and your email communications; How to communicate about cancelled and postponed events; and Examples of real-world nonprofit social media posts, emails, and web pages adapted for the coronavirus crisis.

1. ** The webinar will start at 2 minutes after the hour **
Presenter:
Coronavirus and Nonprofits:
How to Communicate in
a Time of Crisis
Julia Campbell, www.jcsocialmarketing.com
The slides can be found at this link:
http://www.charityhowto.com/library

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3. ** The webinar will start at 2 minutes after the hour **
Presenter:
Coronavirus and Nonprofits:
How to Communicate in
a Time of Crisis
Julia Campbell, www.jcsocialmarketing.com
The slides can be found at this link:
http://www.charityhowto.com/library

4. About the Topic Expert
• I have worked in the nonprofit sector as a one-woman
development and marketing shop.
• My clients include very small, medium, and large
nonprofit organizations.
• I am an author of two books for nonprofits on
communication in the digital age.
• I was named by Forbes as one of the top 7 nonprofit
voices to follow during coronavirus:
www.jcsocialmarketing.com/blog
The slides and bonus materials can be found at this link:
http://www.charityhowto.com/library

5. What We Will Cover Today
Key Takeaways from today’s webinar:
I. How to communicate with your donors and
supporters during this time of crisis;
II. How to adapt your social media content and
your email communications;
III. How to communicate about cancelled and
postponed events; and
IV. Examples of real-world nonprofit social media
posts, emails, and web pages adapted for the
coronavirus crisis.
The slides can be found at this link:
http://www.charityhowto.com/library

6. Coronavirus and Nonprofits: How to Communicate in a Time of Crisis
Quick Check-In: How Are We Doing?
The slides can be found at this link:
http://www.charityhowto.com/library

7. Coronavirus and Nonprofits: How to Communicate in a Time of Crisis
Quick Check-In: How Are We Doing?
The slides can be found at this link:
http://www.charityhowto.com/library

8. Coronavirus and Nonprofits: How to Communicate in a Time of Crisis
How to communicate with your donors and supporters
The slides can be found at this link:
http://www.charityhowto.com/library
The 3 Cs:
• Communicate compassionately. Express genuine care for
your audience.
• Communicate clearly. Don’t bury the lede.
• Communicate concisely. No unnecessary information.

9. Coronavirus and Nonprofits: How to Communicate in a Time of Crisis
How to communicate with compassion first
The slides can be found at this link:
http://www.charityhowto.com/library
• Allow more space in meetings.
• Be patient with each other.
• Start all communications off with compassion and empathy.
• Some people are figuring out how to work from home.
• Others are wondering if they will still have a home or a job.
• Listen to understand: How can we help? What are the needs?

10. Coronavirus and Nonprofits: How to Communicate in a Time of Crisis
How to communicate with compassion first
The slides can be found at this link:
http://www.charityhowto.com/library

11. Coronavirus and Nonprofits: How to Communicate in a Time of Crisis
How to communicate with compassion first
The slides can be found at this link:
http://www.charityhowto.com/library
• https://mail.mixmax.com/m/8zludQs62cxDz5uGB

12. Coronavirus and Nonprofits: How to Communicate in a Time of Crisis
How to collaborate with colleagues & partners
The slides can be found at this link:
http://www.charityhowto.com/library
• Communicators for Women Religious had a members-only
webinar to discuss how to adapt in the age of coronavirus.
• The national organization asked individual members for
ideas.
• Created a PDF – Communicating During the Coronavirus
Pandemic
• Blog post – A Call to Spiritual Bonding: LCWR Responds to
the Global Health Crisis

13. Coronavirus and Nonprofits: How to Communicate in a Time of Crisis
How to collaborate with colleagues & partners
The slides can be found at this link:
http://www.charityhowto.com/library

14. Coronavirus and Nonprofits: How to Communicate in a Time of Crisis
How to collaborate with colleagues & partners
The slides can be found at this link:
http://www.charityhowto.com/library
• Find a Facebook or
LinkedIn Group of
peers.

15. Coronavirus and Nonprofits: How to Communicate in a Time of Crisis
How to find free coronavirus resources to pull from
https://jcsocialmarketing.com/2020/03/nonprofit-
coronavirus-resources-npcovid19/

16. Coronavirus and Nonprofits: How to Communicate in a Time of Crisis
How to adapt your content strategy
The slides can be found at this link:
http://www.charityhowto.com/library
Just posted our official statement to all channels. We’re closed
for two weeks at the very least. All programs and conferences
have been cancelled or postponed.
My question for now is what should our social media feed look
like? We don’t want to add any COVID-19 content because we’re
not the news or health care officials.
Do we recycle old content? I don’t want to waste our new stuff if
it’s going to be lost in the noise for a while. Thoughts and
suggestions are appreciated.

17. Coronavirus and Nonprofits: How to Communicate in a Time of Crisis
How to adapt your content strategy
The slides can be found at this link:
http://www.charityhowto.com/library

18. Coronavirus and Nonprofits: How to Communicate in a Time of Crisis
How to adapt your content strategy
The slides can be found at this link:
http://www.charityhowto.com/library

19. Coronavirus and Nonprofits: How to Communicate in a Time of Crisis
How to adapt your content strategy
The slides can be found at this link:
http://www.charityhowto.com/library

20. Coronavirus and Nonprofits: How to Communicate in a Time of Crisis
How to adapt your content strategy
The slides can be found at this link:
http://www.charityhowto.com/library

21. Coronavirus and Nonprofits: How to Communicate in a Time of Crisis
How to adapt your content strategy
The slides can be found at this link:
http://www.charityhowto.com/library

22. Coronavirus and Nonprofits: How to Communicate in a Time of Crisis
How to adapt your content strategy
The slides can be found at this link:
http://www.charityhowto.com/library

23. Coronavirus and Nonprofits: How to Communicate in a Time of Crisis
How to adapt your content strategy
The slides can be found at this link:
http://www.charityhowto.com/library

24. Coronavirus and Nonprofits: How to Communicate in a Time of Crisis
How to use live streaming to build community and raise money
The slides can be found at this link:
http://www.charityhowto.com/library
I work an educational working ranch/farm in Muir Beach, CA.
Since we are closed to the public including school field trips, we
are planning to do a few Facebook Lives and Insta stories to
invite people to see the inner workings of the ranch.
My question is how long should these be? 5 to 10 minutes?
Trying to create some guidelines for our staff to make it easy for
them.

25. Coronavirus and Nonprofits: How to Communicate in a Time of Crisis
How to use live streaming to build community and raise money
The slides can be found at this link:
http://www.charityhowto.com/library
https://komenflorida.org/healthy-at-home/

26. Coronavirus and Nonprofits: How to Communicate in a Time of Crisis
How to use live streaming to build community and raise money
The slides can be found at this link:
http://www.charityhowto.com/library

27. Coronavirus and Nonprofits: How to Communicate in a Time of Crisis
How to use live streaming to build community and raise money
The slides can be found at this link:
http://www.charityhowto.com/library

28. Coronavirus and Nonprofits: How to Communicate in a Time of Crisis
How to use live streaming to build community and raise money
The slides can be found at this link:
http://www.charityhowto.com/library

29. Coronavirus and Nonprofits: How to Communicate in a Time of Crisis
How to use live streaming to build community and raise money
The slides can be found at this link:
http://www.charityhowto.com/library

30. Coronavirus and Nonprofits: How to Communicate in a Time of Crisis
How to use live streaming to build community and raise money
The slides can be found at this link:
http://www.charityhowto.com/library
“Since we launched Live video on Facebook, people have made
over 8.5 billion broadcasts and we’ve seen the number of
Facebook Live viewers in the US increase up to 50% during the
past month as people are looking to stay informed and
connected.” – Fidji Simo

31. Coronavirus and Nonprofits: How to Communicate in a Time of Crisis
How to use live streaming to build community and raise money
The slides can be found at this link:
http://www.charityhowto.com/library
More options for people to watch or listen to live broadcasts
anywhere, regardless of whether people have a Facebook
account or limited access to data/Internet.
• An audio-only option for live broadcasts and logged-out
viewing for public videos
• Adding a toll-free dial-in option for people to dial into any
live broadcast from any telephone
• Enabling automatic closed captions on all live videos.

32. Coronavirus and Nonprofits: How to Communicate in a Time of Crisis
How to use live streaming to build community and raise money
The slides can be found at this link:
http://www.charityhowto.com/library
• Facebook launched Live Producer so people have better
tools to go live and engage with people.
• Sent Live accessory kits to faith-based and education
organizations so they can produce content easily from
mobile devices.
• Published how-to guides:
https://www.facebook.com/facebookmedia/blog/tips-for-
using-live

33. Coronavirus and Nonprofits: How to Communicate in a Time of Crisis
How to use live streaming to build community and raise money
The slides can be found at this link:
http://www.charityhowto.com/library
1. Make sure you have a strong connection.
2. Make sure you are horizontal (for Facebook) and vertical (for
Instagram).
3. Engage live in real-time as people join and encourage live
participation, comments, and questions.
4. Facebook prioritizes longer videos (3 min +) that inspire
people to continue watching.

34. Coronavirus and Nonprofits: How to Communicate in a Time of Crisis
How to use live streaming to build community and raise money
The slides can be found at this link:
http://www.charityhowto.com/library
• Try to pick a regular schedule if you are going to go live
more than once.
• Let people know you are going to go live.
• Use Belive.tv to broadcast or Facebook Live itself (inside the
app).
• Add the Donate button and encourage people to give in
real-time if you have Facebook’s giving tools set up.

35. Coronavirus and Nonprofits: How to Communicate in a Time of Crisis
How to use live streaming to build community and raise money
The slides can be found at this link:
http://www.charityhowto.com/library
• Go live for at least 7 minutes – when you first go live, your
most engaged fans will get a notification. After 7 minutes,
the “B” list will get a notification.
• Encourage people to share it so that more people can see it.
• You don’t need to have a specific call-to-action (not right
now).

36. Coronavirus and Nonprofits: How to Communicate in a Time of Crisis
How to use live streaming to build community and raise money
The slides can be found at this link:
http://www.charityhowto.com/library

37. Coronavirus and Nonprofits: How to Communicate in a Time of Crisis
How to use live streaming to build community and raise money

38. Coronavirus and Nonprofits: How to Communicate in a Time of Crisis
How to use live streaming to build community and raise money
The slides can be found at this link:
http://www.charityhowto.com/library

39. Coronavirus and Nonprofits: How to Communicate in a Time of Crisis
How to use Twitch live streaming to build community and raise money
The slides can be found at this link:
http://www.charityhowto.com/library

40. Coronavirus and Nonprofits: How to Communicate in a Time of Crisis
How to use Twitch live streaming to build community and raise money
The slides can be found at this link:
http://www.charityhowto.com/library
• Twitch is the world’s largest livestream platform.
• Since 2011 Twitch Creators have amassed over $150 million for charities
around the world.
• At-home workouts.
• College professors are streaming live Q&A sessions
• NFL players including Myles Garrett and Denzel Ward of the Cleveland
Browns last weekend held a 12-hour Fortnite charity streams, fielding
$1.2 million in donations to the World Health Organization
• Atlanta’s Dad’s Garage Theatre Company is streaming improv
performances

41. Coronavirus and Nonprofits: How to Communicate in a Time of Crisis
How to use Twitch live streaming to build community and raise money
The slides can be found at this link:
http://www.charityhowto.com/library

42. Coronavirus and Nonprofits: How to Communicate in a Time of Crisis
How to use Twitch live streaming to build community and raise money
The slides can be found at this link:
http://www.charityhowto.com/library
Why do Creators raise money on Twitch?
• The charity addresses a cause they are passionate about.
• They want to take part in an established larger campaign.
• Examples: St. Jude Play Live, Extra Life Game Day, Pride Month,
Women’s History Month
• They are incentivized to join a campaign.
• Creator raises x amount and is rewarded (e.g. thank you package,
shirt, hoodie, gaming chair, game codes).

43. Coronavirus and Nonprofits: How to Communicate in a Time of Crisis
How to use Twitch live streaming to build community and raise money
The slides can be found at this link:
http://www.charityhowto.com/library
Viewers who donate on Twitch are motivated by two main
factors:
• They love the individual Creator and want to see them
succeed at their milestones and goals.
• They are incentivized to donate based on rewards offered by
the Creator or the charity. The best incentives are ones that
are engaging with the audience.

44. Coronavirus and Nonprofits: How to Communicate in a Time of Crisis
How to use Twitch live streaming to build community and raise money
The slides can be found at this link:
http://www.charityhowto.com/library
• Tiltify: https://causes.tiltify.com/signup
• DonorDrive: https://www.donordrive.com/lp/charity-streaming/
Think about the resources you’d like to provide to Creators:
• One-page pdf with bite-sized information and impact
statements.
• Short videos showcasing your organizations impact
• Statistic graphics
• Logo for use

45. Coronavirus and Nonprofits: How to Communicate in a Time of Crisis
How to adapt your email marketing
The slides can be found at this link:
http://www.charityhowto.com/library
Examples of email marketing during COVID-19:
https://drive.google.com/drive/folders/1DNY938ILv25iCgx2i7WilMqkoY
dZFCn6?fbclid=IwAR1vRsrgUOiM7a6cwPZ-
AcMuFTErIiohjjVVzvSoOQh3WbgzLWCqBiJg7o4

46. Coronavirus and Nonprofits: How to Communicate in a Time of Crisis
How to build a “task force” of volunteers
The slides can be found at this link:
http://www.charityhowto.com/library
• https://harborlightcp.org/covid-19-response
• https://www.second-story.org/news/our-covid-19-task-force/

47. Coronavirus and Nonprofits: How to Communicate in a Time of Crisis
How to communicate about cancelled and postponed events
Know that your donors will accept this shift.
• They are resilient, and they expect and want you to be as
well.
• They are rooting for you and want you to succeed!

48. Coronavirus and Nonprofits: How to Communicate in a Time of Crisis
How to communicate about cancelled and postponed events
Start from a place of compassion.
• We are shifting to virtual and away from in-person, IRL (in real
life) events because we are concerned about the safety and
health of our donors and supporters.
• Don’t appear angry or bitter (even though you have every right
to be).
• Talk to your supporters as you would your friends and family.
• Make sure they understand that their safety and health are your
very first priority when planning events.

49. Coronavirus and Nonprofits: How to Communicate in a Time of Crisis
How to communicate about cancelled and postponed events
Use the existing script.
• You have a plan, a protocol – bring them in!
• You will still need to solicit auction items, get sponsors
excited, sell “tickets” and more.
Create a Special Events Steering Committee.
• Find staff, volunteers, Board members, clients that are willing
to help you brainstorm, troubleshoot, and adapt your events
to go virtual.

50. Coronavirus and Nonprofits: How to Communicate in a Time of Crisis
How to communicate about cancelled and postponed events
Don’t overwhelm yourself.
• Do not bite off more than you can chew.
• If you have never run an event on Facebook Live or Zoom, I
wouldn’t recommend trying to bring in 50 people from 50
different locations to do a livestream concert or educational
event.

51. Coronavirus and Nonprofits: How to Communicate in a Time of Crisis
How to communicate about cancelled and postponed events

52. Coronavirus and Nonprofits: How to Communicate in a Time of Crisis
How to communicate about cancelled and postponed events

53. Coronavirus and Nonprofits: How to Communicate in a Time of Crisis
How to communicate about cancelled and postponed events
The slides can be found at this link:
http://www.charityhowto.com/library

54. Coronavirus and Nonprofits: How to Communicate in a Time of Crisis
How to communicate about cancelled and postponed events
The slides can be found at this link:
http://www.charityhowto.com/library

55. Coronavirus and Nonprofits: How to Communicate in a Time of Crisis
How to communicate about cancelled and postponed events
The slides can be found at this link:
http://www.charityhowto.com/library

56. Coronavirus and Nonprofits: How to Communicate in a Time of Crisis
Ways to take fundraising events virtual
The slides can be found at this link:
http://www.charityhowto.com/library
Online auctions
Peer-to-peer fundraising
Facebook fundraising
• 5 Tips + 25 Ideas + 3 Tools to Take Your Nonprofit Events
Virtual In the Age of Coronavirus – #NPCOVID19

57. Coronavirus and Nonprofits: How to Communicate in a Time of Crisis
How to start a coronavirus relief fund for nonprofit employees
The slides can be found at this link:
http://www.charityhowto.com/library
1) Write from the heart.
2) Tell a compelling, relatable story.
3) Provide a specific call-to-action.
“Would you consider a special gift of the cost of one hour’s
wages - $17?”

58. Coronavirus and Nonprofits: How to Communicate in a Time of Crisis
How to start a coronavirus relief fund for nonprofit employees

59. Coronavirus and Nonprofits: How to Communicate in a Time of Crisis
How to start a coronavirus relief fund for nonprofit employees
The slides can be found at this link:
http://www.charityhowto.com/library
Examples of campaigns:
• Pabst Theater Group Employee Relief Fund Benefitting
Our Amazing Theater Staff:
https://charity.gofundme.com/o/en/campaign/ptgemployeer
elieffund
• Empowerment Plan Employee Wage Support:
https://charity.gofundme.com/o/en/campaign/epwagesuppo
rt

60. Coronavirus and Nonprofits: How to Communicate in a Time of Crisis
How to start a coronavirus relief fund for nonprofit employees
The slides can be found at this link:
http://www.charityhowto.com/library
How to Start a Coronavirus Relief Fund for Nonprofit
Employees
https://charity.gofundme.com/c/blog/coronavirus-relief-fund-
for-nonprofit-employees

61. Coronavirus and Nonprofits: How to Communicate in a Time of Crisis
How to fundraise in a time of crisis
The slides can be found at this link:
http://www.charityhowto.com/library

62. Coronavirus and Nonprofits: How to Communicate in a Time of Crisis
How to fundraise in a time of crisis

63. Coronavirus and Nonprofits: How to Communicate in a Time of Crisis
How to fundraise in a time of crisis

64. Coronavirus and Nonprofits: How to Communicate in a Time of Crisis
How to fundraise in a time of crisis

65. Coronavirus and Nonprofits: How to Communicate in a Time of Crisis
How to fundraise in a time of crisis

66. For those of you who would like to
follow up after this webinar, please
request access to my private
Facebook Group for nonprofit
marketers:
https://www.facebook.com/groups/
socialmediastorytelling/
Blog: www.jcsocialmarketing.com/blog
Check Out Our Other Fabulous Nonprofit Resources!
The slides can be found at this link:
http://www.charityhowto.com/library

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