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Julia Campbell, J Campbell Social
Marketing
www.jcsocialmarketing.com
www.northbynorthshore.com
› Any online technology or practice that people
  use to share (content, opinions, insights,
  experiences, perspectives and media).
› REAL interactions in REAL time.




  North By North Shore - www.northbynorthshore.com
North By North Shore - www.northbynorthshore.com
 Facebook – People you already know
  (or used to know)
 Twitter – People you want to know
 Google+ - People you don’t know yet
 Pinterest – People who do stuff/have stuff
  you want to do or have
 LinkedIn – People you work/worked with
  or want to work with


    North By North Shore - www.northbynorthshore.com
   What’s New
    › Timeline Cover Photo – What are the rules
    › Custom Tab Icons (111pixels x 74 pixels)
    › Ability to see new Likes in chronological
        order
    ›   Schedule future posts
    ›   Administrator levels
    ›   Messages              • Milestones
    ›   Pinning to top        • Compelling images
    ›   Highlights            are VITAL

        North By North Shore - www.northbynorthshore.com
 Online Pin Board
 Perfect – in fact, mandatory – for anyone
  selling anything to women
 Pin products, craft ideas, recipes,
  infographics – compelling photos!
 Who is kicking butt on Pinterest?
    › www.pinterest.com/realsimple
    › www.pinterest.com/nonprofitorgs



      North By North Shore - www.northbynorthshore.com
http://pinnablebusiness.com/20-ways-to-make-your-service-
  business-more-pinnable/
North By North Shore - www.northbynorthshore.com
   A graphic with a quote, saying, or inspirational
    message.
   A graphic with your blog post headline.
   Before & after photos that show the result of
    your service or expertise. PRO TIP: Stack them
    under each other rather than side by side.
   Images of you, your team, your office, your
    inspiration or motivation (people like to know
    the face of the business).
   A humorous image such as a comic or meme.
   A photo or scan of an illustration, scrapbook
    page, doodle pad, brainstorm, or sketch.
      North By North Shore - www.northbynorthshore.com
North By North Shore - www.northbynorthshore.com
 Circles
 Hangout
 Explore
 How it’s used:
   Geeks
   Early-adopters
   Discovering




    North By North Shore - www.northbynorthshore.com
 The future is PHOTOS.
 Get Instagram on your Smartphone or
  Tablet. Now.
 Photo editing.
    › Picmonkey
    › Befunky




      North By North Shore - www.northbynorthshore.com
   Mobile photo-
    sharing app
   Also a social
    network
   Adding filters
   Use hashtags
   Photo contests



     North By North Shore - www.northbynorthshore.com
•   Industry blogs,                                       •   Events,
    newsletters,                                              anniversaries,
    websites                                                  celebrations,
                                                              birthdays
•   Google Alerts
    & New York                                            •   Email newsletter
    Times alerts                                          •   Current Events
•   Success                                               •   Read
    Stories                                                   everything and
                                                              follow
•   Inspirational                                             everyone!
    quotes
                                                          •   Figure out
•   Want input on                                             what’s working
    an issue                                                  for others and
                                                              adapt it!
       North By North Shore - www.northbynorthshore.com
   Promote your presence!
    › Add the social media buttons to
        the main page of your website
    ›   Email newsletter template
    ›   Brochures, Annual Report, any
        and all printed materials
    ›   Welcome to our email
        newsletter! Email
    ›   Thank you for
        donating/purchasing! Email
    ›   ASK. Staff, volunteers, customers,
        constituents
        North By North Shore - www.northbynorthshore.com
› www.socialmention.com
› www.socialmediaexaminer.com
› www.hubspot.com
› www.johnhaydon.com
› www.jcsocialmarketing.com




  North By North Shore - www.northbynorthshore.com
julia@jcsocialmarketing.com
www.jcsocialmarketing.com
978-578-1328
@skullsflying
Facebook.com/
  jcsocialmarketing
Gplus.to/jcsocialmarketing
Pinterest.com/juliagulia77



 North By North Shore - www.northbynorthshore.com

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Social Media Tips for Small Businesses On The Go

  • 1. Julia Campbell, J Campbell Social Marketing www.jcsocialmarketing.com www.northbynorthshore.com
  • 2. › Any online technology or practice that people use to share (content, opinions, insights, experiences, perspectives and media). › REAL interactions in REAL time. North By North Shore - www.northbynorthshore.com
  • 3. North By North Shore - www.northbynorthshore.com
  • 4.  Facebook – People you already know (or used to know)  Twitter – People you want to know  Google+ - People you don’t know yet  Pinterest – People who do stuff/have stuff you want to do or have  LinkedIn – People you work/worked with or want to work with North By North Shore - www.northbynorthshore.com
  • 5. What’s New › Timeline Cover Photo – What are the rules › Custom Tab Icons (111pixels x 74 pixels) › Ability to see new Likes in chronological order › Schedule future posts › Administrator levels › Messages • Milestones › Pinning to top • Compelling images › Highlights are VITAL North By North Shore - www.northbynorthshore.com
  • 6.  Online Pin Board  Perfect – in fact, mandatory – for anyone selling anything to women  Pin products, craft ideas, recipes, infographics – compelling photos!  Who is kicking butt on Pinterest? › www.pinterest.com/realsimple › www.pinterest.com/nonprofitorgs North By North Shore - www.northbynorthshore.com
  • 8. A graphic with a quote, saying, or inspirational message.  A graphic with your blog post headline.  Before & after photos that show the result of your service or expertise. PRO TIP: Stack them under each other rather than side by side.  Images of you, your team, your office, your inspiration or motivation (people like to know the face of the business).  A humorous image such as a comic or meme.  A photo or scan of an illustration, scrapbook page, doodle pad, brainstorm, or sketch. North By North Shore - www.northbynorthshore.com
  • 9. North By North Shore - www.northbynorthshore.com
  • 10.  Circles  Hangout  Explore  How it’s used:  Geeks  Early-adopters  Discovering North By North Shore - www.northbynorthshore.com
  • 11.  The future is PHOTOS.  Get Instagram on your Smartphone or Tablet. Now.  Photo editing. › Picmonkey › Befunky North By North Shore - www.northbynorthshore.com
  • 12. Mobile photo- sharing app  Also a social network  Adding filters  Use hashtags  Photo contests North By North Shore - www.northbynorthshore.com
  • 13. Industry blogs, • Events, newsletters, anniversaries, websites celebrations, birthdays • Google Alerts & New York • Email newsletter Times alerts • Current Events • Success • Read Stories everything and follow • Inspirational everyone! quotes • Figure out • Want input on what’s working an issue for others and adapt it! North By North Shore - www.northbynorthshore.com
  • 14. Promote your presence! › Add the social media buttons to the main page of your website › Email newsletter template › Brochures, Annual Report, any and all printed materials › Welcome to our email newsletter! Email › Thank you for donating/purchasing! Email › ASK. Staff, volunteers, customers, constituents North By North Shore - www.northbynorthshore.com
  • 15. › www.socialmention.com › www.socialmediaexaminer.com › www.hubspot.com › www.johnhaydon.com › www.jcsocialmarketing.com North By North Shore - www.northbynorthshore.com