SlideShare a Scribd company logo

Social Media Marketing Strategy. Step-by-step Guide.

•
•
Julia Jakubiec
Julia Jakubiec
MarketingBusinessNews & Politics
1 of 8
Download to read offline
Social Media Marketing Strategy Step-by-Step Guide
Step 1: Client Analysis  What is exactly their service or product?  How is it different from competition?  How products or services are sold ( where, by whom etc.)?  Does the client have any social media platforms?  What content can be interesting for the target group?  What worked / did not work before?  What are other marketing activities?  What are available client’s human resources and their level of training?  What is competitors’ activity in social media?
Step 2: Target Audience Analysis  What are they interested in?  How old are they ( gender, place of residence etc.)?  Which language are they using?  How do they spend their free time?  What are their hobbies?  What other websites / social media platforms are they using? Why?  How engaged are they on other social media platforms? Why?  Whom do they follow / admire? Why?
Step 3: Social Media Goals  What are short-term marketing objectives?  What are long-term marketing objectives?  How the achieved results can be amplified?  How important is social media in the media mix?  How different are goals at different stages?
Step 4: Social Media Planning  What should be relevant content to client’s target audience?  How often should it appear?  Which social media platforms will work best?  What are the specific tasks per each?  How to align several social media platforms with other marketing efforts?  Which type of advertising to use to support?  Who will administer / create content / plan?
Step 5: Measuring Results  What are the measurements of success?  How to correct mistakes in real time?  How often to monitor and what exactly?  Which scenarios should be used?  At what stage to do reevaluation of strategy / results ?  Which software to use?
Step 6: Actual Implementation  Who will be responsible for content?  Who will be responsible for administration?  Who will take the final decision?  Which parts of strategy need to be reexamined?  What needs to stay / go?  What extra training can managers get? How often?
Questions: j.jakubiec@yahoo.com

Recommended

TEN RULES of Social Media Marketing
TEN RULES of Social Media MarketingTEN RULES of Social Media Marketing
TEN RULES of Social Media MarketingJulia Jakubiec
 
FACEBOOK: Content Creation & Planning Checklists
FACEBOOK: Content Creation & Planning ChecklistsFACEBOOK: Content Creation & Planning Checklists
FACEBOOK: Content Creation & Planning ChecklistsJulia Jakubiec
 
How to Perform a Social Media Audit Before 2019
How to Perform a Social Media Audit Before 2019How to Perform a Social Media Audit Before 2019
How to Perform a Social Media Audit Before 2019Falcon.io
 
Sample Social Media Audit
Sample Social Media AuditSample Social Media Audit
Sample Social Media AuditHunter Public Relations
 
Social Media Audit Example
Social Media Audit ExampleSocial Media Audit Example
Social Media Audit ExamplePablo Esteve
 
The 4 C’s of a Social Media Audit
The 4 C’s of a Social Media AuditThe 4 C’s of a Social Media Audit
The 4 C’s of a Social Media AuditAndrew Jenkins
 
Reasons for a social media audit - 90:10 Group
Reasons for a social media audit - 90:10 Group Reasons for a social media audit - 90:10 Group
Reasons for a social media audit - 90:10 Group Symbio Agency Ltd
 
Social Media Audit by Kary Delaria
Social Media Audit by Kary DelariaSocial Media Audit by Kary Delaria
Social Media Audit by Kary DelariaSalesforce Marketing Cloud
 

Recommended

TEN RULES of Social Media Marketing
TEN RULES of Social Media MarketingTEN RULES of Social Media Marketing
TEN RULES of Social Media MarketingJulia Jakubiec
 
FACEBOOK: Content Creation & Planning Checklists
FACEBOOK: Content Creation & Planning ChecklistsFACEBOOK: Content Creation & Planning Checklists
FACEBOOK: Content Creation & Planning ChecklistsJulia Jakubiec
 
How to Perform a Social Media Audit Before 2019
How to Perform a Social Media Audit Before 2019How to Perform a Social Media Audit Before 2019
How to Perform a Social Media Audit Before 2019Falcon.io
 
Sample Social Media Audit
Sample Social Media AuditSample Social Media Audit
Sample Social Media AuditHunter Public Relations
 
Social Media Audit Example
Social Media Audit ExampleSocial Media Audit Example
Social Media Audit ExamplePablo Esteve
 
The 4 C’s of a Social Media Audit
The 4 C’s of a Social Media AuditThe 4 C’s of a Social Media Audit
The 4 C’s of a Social Media AuditAndrew Jenkins
 
Reasons for a social media audit - 90:10 Group
Reasons for a social media audit - 90:10 Group Reasons for a social media audit - 90:10 Group
Reasons for a social media audit - 90:10 Group Symbio Agency Ltd
 
Social Media Audit by Kary Delaria
Social Media Audit by Kary DelariaSocial Media Audit by Kary Delaria
Social Media Audit by Kary DelariaSalesforce Marketing Cloud
 
Social Media Srategy and Audit
Social Media Srategy and AuditSocial Media Srategy and Audit
Social Media Srategy and AuditMelissa Casserly
 
Revolve Social Media Audit
Revolve Social Media AuditRevolve Social Media Audit
Revolve Social Media AuditUniversity of Florida
 
Social Media Audit - how to map your social graph
Social Media Audit - how to map your social graph Social Media Audit - how to map your social graph
Social Media Audit - how to map your social graph Sally Falkow
 
Social Media Brand Audit Report for Ralph Lauren by VOZIQ
Social Media Brand Audit Report for Ralph Lauren by VOZIQSocial Media Brand Audit Report for Ralph Lauren by VOZIQ
Social Media Brand Audit Report for Ralph Lauren by VOZIQVOZIQ
 
Renegade - Social Media Audit
Renegade - Social Media Audit Renegade - Social Media Audit
Renegade - Social Media Audit Renegade, LLC
 
La Tienda Social Media Audit
La Tienda Social Media AuditLa Tienda Social Media Audit
La Tienda Social Media AuditErik Reichert
 
Project 1 - Social Media Strategy
Project 1 - Social Media StrategyProject 1 - Social Media Strategy
Project 1 - Social Media StrategyUniversity of Florida
 
29 Must-Know Terms For Every Social Media Analyst
29 Must-Know Terms For Every Social Media Analyst29 Must-Know Terms For Every Social Media Analyst
29 Must-Know Terms For Every Social Media AnalystMohamed Mahdy
 
Social Media Audit Tutorial
Social Media Audit TutorialSocial Media Audit Tutorial
Social Media Audit TutorialTradeshowGuy Exhibits
 
Social Media Audit Example
Social Media Audit ExampleSocial Media Audit Example
Social Media Audit ExampleBrett Farmiloe
 
Measure what counts on social
Measure what counts on socialMeasure what counts on social
Measure what counts on socialFilipp Paster
 
Social Media Audit 2
Social Media Audit 2Social Media Audit 2
Social Media Audit 2Mary Bell
 
Social Media Marketing : Starbucks Middle East
Social Media Marketing : Starbucks Middle EastSocial Media Marketing : Starbucks Middle East
Social Media Marketing : Starbucks Middle EastBhrigu Sawhney
 
Project 1 social media strategy whole foods
Project 1 social media strategy whole foodsProject 1 social media strategy whole foods
Project 1 social media strategy whole foodsUniversity of Florida
 
Starbucks Social Media Strategy
Starbucks Social Media StrategyStarbucks Social Media Strategy
Starbucks Social Media StrategyMegan Holt
 
The complete guide to analytics on Facebook
The complete guide to analytics on FacebookThe complete guide to analytics on Facebook
The complete guide to analytics on Facebookcentral.zone
 
Social Media Strategy Miami Dolphins
Social Media Strategy Miami DolphinsSocial Media Strategy Miami Dolphins
Social Media Strategy Miami DolphinsJarrad Davis
 
Social Media Strategy: How/Where To Start in 6 Steps
Social Media Strategy: How/Where To Start in 6 StepsSocial Media Strategy: How/Where To Start in 6 Steps
Social Media Strategy: How/Where To Start in 6 StepsLynn Morton
 
Social for business - Livability talk by TMW
Social for business - Livability talk by TMWSocial for business - Livability talk by TMW
Social for business - Livability talk by TMWBuckersphere
 
Mastering Social Media Workshop 2: Social Media Strategy Development
Mastering Social Media Workshop 2: Social Media Strategy DevelopmentMastering Social Media Workshop 2: Social Media Strategy Development
Mastering Social Media Workshop 2: Social Media Strategy DevelopmentHamill Associates Ltd
 
“How Marketers are using Social Media Marketing to grow their Business”
“How Marketers are using Social Media Marketing to grow their Business”“How Marketers are using Social Media Marketing to grow their Business”
“How Marketers are using Social Media Marketing to grow their Business”Tamanna Satsangi
 
Marketing plan ppt for The Sparks Foundation
Marketing plan ppt for The Sparks FoundationMarketing plan ppt for The Sparks Foundation
Marketing plan ppt for The Sparks FoundationSiddhantTripathy4
 

More Related Content

What's hot

Social Media Srategy and Audit
Social Media Srategy and AuditSocial Media Srategy and Audit
Social Media Srategy and AuditMelissa Casserly
 
Social Media Audit - how to map your social graph
Social Media Audit - how to map your social graph Social Media Audit - how to map your social graph
Social Media Audit - how to map your social graph Sally Falkow
 
Social Media Brand Audit Report for Ralph Lauren by VOZIQ
Social Media Brand Audit Report for Ralph Lauren by VOZIQSocial Media Brand Audit Report for Ralph Lauren by VOZIQ
Social Media Brand Audit Report for Ralph Lauren by VOZIQVOZIQ
 
Renegade - Social Media Audit
Renegade - Social Media Audit Renegade - Social Media Audit
Renegade - Social Media Audit Renegade, LLC
 
La Tienda Social Media Audit
La Tienda Social Media AuditLa Tienda Social Media Audit
La Tienda Social Media AuditErik Reichert
 
29 Must-Know Terms For Every Social Media Analyst
29 Must-Know Terms For Every Social Media Analyst29 Must-Know Terms For Every Social Media Analyst
29 Must-Know Terms For Every Social Media AnalystMohamed Mahdy
 
Social Media Audit Example
Social Media Audit ExampleSocial Media Audit Example
Social Media Audit ExampleBrett Farmiloe
 
Measure what counts on social
Measure what counts on socialMeasure what counts on social
Measure what counts on socialFilipp Paster
 
Social Media Audit 2
Social Media Audit 2Social Media Audit 2
Social Media Audit 2Mary Bell
 
Social Media Marketing : Starbucks Middle East
Social Media Marketing : Starbucks Middle EastSocial Media Marketing : Starbucks Middle East
Social Media Marketing : Starbucks Middle EastBhrigu Sawhney
 
Project 1 social media strategy whole foods
Project 1 social media strategy whole foodsProject 1 social media strategy whole foods
Project 1 social media strategy whole foodsUniversity of Florida
 
Starbucks Social Media Strategy
Starbucks Social Media StrategyStarbucks Social Media Strategy
Starbucks Social Media StrategyMegan Holt
 
The complete guide to analytics on Facebook
The complete guide to analytics on FacebookThe complete guide to analytics on Facebook
The complete guide to analytics on Facebookcentral.zone
 
Social Media Strategy Miami Dolphins
Social Media Strategy Miami DolphinsSocial Media Strategy Miami Dolphins
Social Media Strategy Miami DolphinsJarrad Davis
 

What's hot (17)

Social Media Srategy and Audit
Social Media Srategy and AuditSocial Media Srategy and Audit
Social Media Srategy and Audit
 
Revolve Social Media Audit
Revolve Social Media AuditRevolve Social Media Audit
Revolve Social Media Audit
 
Social Media Audit - how to map your social graph
Social Media Audit - how to map your social graph Social Media Audit - how to map your social graph
Social Media Audit - how to map your social graph
 
Social Media Brand Audit Report for Ralph Lauren by VOZIQ
Social Media Brand Audit Report for Ralph Lauren by VOZIQSocial Media Brand Audit Report for Ralph Lauren by VOZIQ
Social Media Brand Audit Report for Ralph Lauren by VOZIQ
 
Renegade - Social Media Audit
Renegade - Social Media Audit Renegade - Social Media Audit
Renegade - Social Media Audit
 
La Tienda Social Media Audit
La Tienda Social Media AuditLa Tienda Social Media Audit
La Tienda Social Media Audit
 
Project 1 - Social Media Strategy
Project 1 - Social Media StrategyProject 1 - Social Media Strategy
Project 1 - Social Media Strategy
 
29 Must-Know Terms For Every Social Media Analyst
29 Must-Know Terms For Every Social Media Analyst29 Must-Know Terms For Every Social Media Analyst
29 Must-Know Terms For Every Social Media Analyst
 
Social Media Audit Tutorial
Social Media Audit TutorialSocial Media Audit Tutorial
Social Media Audit Tutorial
 
Social Media Audit Example
Social Media Audit ExampleSocial Media Audit Example
Social Media Audit Example
 
Measure what counts on social
Measure what counts on socialMeasure what counts on social
Measure what counts on social
 
Social Media Audit 2
Social Media Audit 2Social Media Audit 2
Social Media Audit 2
 
Social Media Marketing : Starbucks Middle East
Social Media Marketing : Starbucks Middle EastSocial Media Marketing : Starbucks Middle East
Social Media Marketing : Starbucks Middle East
 
Project 1 social media strategy whole foods
Project 1 social media strategy whole foodsProject 1 social media strategy whole foods
Project 1 social media strategy whole foods
 
Starbucks Social Media Strategy
Starbucks Social Media StrategyStarbucks Social Media Strategy
Starbucks Social Media Strategy
 
The complete guide to analytics on Facebook
The complete guide to analytics on FacebookThe complete guide to analytics on Facebook
The complete guide to analytics on Facebook
 
Social Media Strategy Miami Dolphins
Social Media Strategy Miami DolphinsSocial Media Strategy Miami Dolphins
Social Media Strategy Miami Dolphins
 

Similar to Social Media Marketing Strategy. Step-by-step Guide.

Social Media Strategy: How/Where To Start in 6 Steps
Social Media Strategy: How/Where To Start in 6 StepsSocial Media Strategy: How/Where To Start in 6 Steps
Social Media Strategy: How/Where To Start in 6 StepsLynn Morton
 
Social for business - Livability talk by TMW
Social for business - Livability talk by TMWSocial for business - Livability talk by TMW
Social for business - Livability talk by TMWBuckersphere
 
Mastering Social Media Workshop 2: Social Media Strategy Development
Mastering Social Media Workshop 2: Social Media Strategy DevelopmentMastering Social Media Workshop 2: Social Media Strategy Development
Mastering Social Media Workshop 2: Social Media Strategy DevelopmentHamill Associates Ltd
 
“How Marketers are using Social Media Marketing to grow their Business”
“How Marketers are using Social Media Marketing to grow their Business”“How Marketers are using Social Media Marketing to grow their Business”
“How Marketers are using Social Media Marketing to grow their Business”Tamanna Satsangi
 
Marketing plan ppt for The Sparks Foundation
Marketing plan ppt for The Sparks FoundationMarketing plan ppt for The Sparks Foundation
Marketing plan ppt for The Sparks FoundationSiddhantTripathy4
 
Business Planning for Social Mediums
Business Planning for Social MediumsBusiness Planning for Social Mediums
Business Planning for Social MediumsJay Deragon
 
Social business strategy
Social business strategy Social business strategy
Social business strategy Rasha Proctor
 
Starting a social media project
Starting a social media projectStarting a social media project
Starting a social media projectLars de Winter
 
06c.Social Media strategy template
06c.Social Media strategy template06c.Social Media strategy template
06c.Social Media strategy templateJulian Matthews
 
How to fail on social media
How to fail on social mediaHow to fail on social media
How to fail on social mediaPrayukth K V
 
Social media action plan
Social media action planSocial media action plan
Social media action planRabiya Jilani
 
Social Media and The Start Up
Social Media and The Start UpSocial Media and The Start Up
Social Media and The Start UpCasey Brewton
 
Teasing Out a Social Media Strategy
Teasing Out a Social Media StrategyTeasing Out a Social Media Strategy
Teasing Out a Social Media StrategyLinda Zimmer
 
MaestroSocialMedia2011survey
MaestroSocialMedia2011surveyMaestroSocialMedia2011survey
MaestroSocialMedia2011surveyMarty Wolner
 
Social Media Chapter 2
Social Media Chapter 2Social Media Chapter 2
Social Media Chapter 2szotakal
 
Social media chapter 2
Social media chapter 2Social media chapter 2
Social media chapter 2apostolann
 
Social media chapter 2
Social media chapter 2Social media chapter 2
Social media chapter 2Tsu-Min Lin
 

Similar to Social Media Marketing Strategy. Step-by-step Guide. (20)

Social Media Strategy: How/Where To Start in 6 Steps
Social Media Strategy: How/Where To Start in 6 StepsSocial Media Strategy: How/Where To Start in 6 Steps
Social Media Strategy: How/Where To Start in 6 Steps
 
Social for business - Livability talk by TMW
Social for business - Livability talk by TMWSocial for business - Livability talk by TMW
Social for business - Livability talk by TMW
 
Mastering Social Media Workshop 2: Social Media Strategy Development
Mastering Social Media Workshop 2: Social Media Strategy DevelopmentMastering Social Media Workshop 2: Social Media Strategy Development
Mastering Social Media Workshop 2: Social Media Strategy Development
 
“How Marketers are using Social Media Marketing to grow their Business”
“How Marketers are using Social Media Marketing to grow their Business”“How Marketers are using Social Media Marketing to grow their Business”
“How Marketers are using Social Media Marketing to grow their Business”
 
Marketing plan ppt for The Sparks Foundation
Marketing plan ppt for The Sparks FoundationMarketing plan ppt for The Sparks Foundation
Marketing plan ppt for The Sparks Foundation
 
Business Planning for Social Mediums
Business Planning for Social MediumsBusiness Planning for Social Mediums
Business Planning for Social Mediums
 
SMM Week 4
SMM Week 4SMM Week 4
SMM Week 4
 
Social business strategy
Social business strategy Social business strategy
Social business strategy
 
Starting a social media project
Starting a social media projectStarting a social media project
Starting a social media project
 
06c.Social Media strategy template
06c.Social Media strategy template06c.Social Media strategy template
06c.Social Media strategy template
 
How to fail on social media
How to fail on social mediaHow to fail on social media
How to fail on social media
 
Social media action plan
Social media action planSocial media action plan
Social media action plan
 
MKT 380 Week 2
MKT 380 Week 2MKT 380 Week 2
MKT 380 Week 2
 
Social Media and The Start Up
Social Media and The Start UpSocial Media and The Start Up
Social Media and The Start Up
 
Teasing Out a Social Media Strategy
Teasing Out a Social Media StrategyTeasing Out a Social Media Strategy
Teasing Out a Social Media Strategy
 
MaestroSocialMedia2011survey
MaestroSocialMedia2011surveyMaestroSocialMedia2011survey
MaestroSocialMedia2011survey
 
Social Media Chapter 2
Social Media Chapter 2Social Media Chapter 2
Social Media Chapter 2
 
Social media chapter 2
Social media chapter 2Social media chapter 2
Social media chapter 2
 
Social media chapter 2
Social media chapter 2Social media chapter 2
Social media chapter 2
 
Pa685 m6 ppt_alternate
Pa685 m6 ppt_alternatePa685 m6 ppt_alternate
Pa685 m6 ppt_alternate
 

Recently uploaded

The Evolution of Internet : How consumers use technology and its impact on th...
The Evolution of Internet : How consumers use technology and its impact on th...The Evolution of Internet : How consumers use technology and its impact on th...
The Evolution of Internet : How consumers use technology and its impact on th...sowmyrao14
 
Codes and Conventions of Film Magazine Covers.pptx
Codes and Conventions of Film Magazine Covers.pptxCodes and Conventions of Film Magazine Covers.pptx
Codes and Conventions of Film Magazine Covers.pptxGeorgeCulica
 
Storyboards for my Final Major Project Video
Storyboards for my Final Major Project VideoStoryboards for my Final Major Project Video
Storyboards for my Final Major Project VideoSineadBidwell
 
Codes and Conventions of Film Magazine Websites.pptx
Codes and Conventions of Film Magazine Websites.pptxCodes and Conventions of Film Magazine Websites.pptx
Codes and Conventions of Film Magazine Websites.pptxGeorgeCulica
 
What I learned from auditing over 1,000,000 websites - SERP Conf 2024 Patrick...
What I learned from auditing over 1,000,000 websites - SERP Conf 2024 Patrick...What I learned from auditing over 1,000,000 websites - SERP Conf 2024 Patrick...
What I learned from auditing over 1,000,000 websites - SERP Conf 2024 Patrick...Ahrefs
 
From Chance to Choice - Tactical Link Building for International SEO
From Chance to Choice - Tactical Link Building for International SEOFrom Chance to Choice - Tactical Link Building for International SEO
From Chance to Choice - Tactical Link Building for International SEOSzymon Słowik
 
Exploring Web 3.0 Growth marketing: Navigating the Future of the Internet
Exploring Web 3.0 Growth marketing: Navigating the Future of the InternetExploring Web 3.0 Growth marketing: Navigating the Future of the Internet
Exploring Web 3.0 Growth marketing: Navigating the Future of the Internetnehapardhi711
 
Fiverr's Product Marketing Interview Assignment
Fiverr's Product Marketing Interview AssignmentFiverr's Product Marketing Interview Assignment
Fiverr's Product Marketing Interview AssignmentFarrel Brest
 
DIGITAL MARKETING STRATEGY_INFOGRAPHIC IMAGE.pdf
DIGITAL MARKETING STRATEGY_INFOGRAPHIC IMAGE.pdfDIGITAL MARKETING STRATEGY_INFOGRAPHIC IMAGE.pdf
DIGITAL MARKETING STRATEGY_INFOGRAPHIC IMAGE.pdfmayanksharma0441
 
Understanding the Affiliate Marketing Channel; the short guide
Understanding the Affiliate Marketing Channel; the short guideUnderstanding the Affiliate Marketing Channel; the short guide
Understanding the Affiliate Marketing Channel; the short guidePartnercademy
 
ASO Process: What is App Store Optimization
ASO Process: What is App Store OptimizationASO Process: What is App Store Optimization
ASO Process: What is App Store OptimizationAli Raza
 
Miss Immigrant USA Activity Pageant Program.pdf
Miss Immigrant USA Activity Pageant Program.pdfMiss Immigrant USA Activity Pageant Program.pdf
Miss Immigrant USA Activity Pageant Program.pdfMagdalena Kulisz
 
Common Culture: Paul Willis Symbolic Creativity
Common Culture: Paul Willis Symbolic CreativityCommon Culture: Paul Willis Symbolic Creativity
Common Culture: Paul Willis Symbolic CreativityMonishka Adhikari
 
Master the Art of Digital Recruitment in Asia.pdf
Master the Art of Digital Recruitment in Asia.pdfMaster the Art of Digital Recruitment in Asia.pdf
Master the Art of Digital Recruitment in Asia.pdfHigher Education Marketing
 
Talent Management for mba 3rd sem useful
Talent Management for mba 3rd sem usefulTalent Management for mba 3rd sem useful
Talent Management for mba 3rd sem usefulAtifaArbar
 
Digital Marketing in 5G Era - Digital Transformation in 5G Age
Digital Marketing in 5G Era - Digital Transformation in 5G AgeDigital Marketing in 5G Era - Digital Transformation in 5G Age
Digital Marketing in 5G Era - Digital Transformation in 5G AgeDigiKarishma
 
Digital Marketing Spotlight: Lifecycle Advertising Strategies.pdf
Digital Marketing Spotlight: Lifecycle Advertising Strategies.pdfDigital Marketing Spotlight: Lifecycle Advertising Strategies.pdf
Digital Marketing Spotlight: Lifecycle Advertising Strategies.pdfDemandbase
 
The 10 Most Inspirational Leaders LEADING THE WAY TO SUCCESS, 2024
The 10 Most Inspirational Leaders LEADING THE WAY TO SUCCESS, 2024The 10 Most Inspirational Leaders LEADING THE WAY TO SUCCESS, 2024
The 10 Most Inspirational Leaders LEADING THE WAY TO SUCCESS, 2024CIO Business World
 
What’s the difference between Affiliate Marketing and Brand Partnerships?
What’s the difference between Affiliate Marketing and Brand Partnerships?What’s the difference between Affiliate Marketing and Brand Partnerships?
What’s the difference between Affiliate Marketing and Brand Partnerships?Partnercademy
 
Most Influential HR Leaders Leading the Corporate World, 2024 (Final file).pdf
Most Influential HR Leaders Leading the Corporate World, 2024 (Final file).pdfMost Influential HR Leaders Leading the Corporate World, 2024 (Final file).pdf
Most Influential HR Leaders Leading the Corporate World, 2024 (Final file).pdfCIO Business World
 

Recently uploaded (20)

The Evolution of Internet : How consumers use technology and its impact on th...
The Evolution of Internet : How consumers use technology and its impact on th...The Evolution of Internet : How consumers use technology and its impact on th...
The Evolution of Internet : How consumers use technology and its impact on th...
 
Codes and Conventions of Film Magazine Covers.pptx
Codes and Conventions of Film Magazine Covers.pptxCodes and Conventions of Film Magazine Covers.pptx
Codes and Conventions of Film Magazine Covers.pptx
 
Storyboards for my Final Major Project Video
Storyboards for my Final Major Project VideoStoryboards for my Final Major Project Video
Storyboards for my Final Major Project Video
 
Codes and Conventions of Film Magazine Websites.pptx
Codes and Conventions of Film Magazine Websites.pptxCodes and Conventions of Film Magazine Websites.pptx
Codes and Conventions of Film Magazine Websites.pptx
 
What I learned from auditing over 1,000,000 websites - SERP Conf 2024 Patrick...
What I learned from auditing over 1,000,000 websites - SERP Conf 2024 Patrick...What I learned from auditing over 1,000,000 websites - SERP Conf 2024 Patrick...
What I learned from auditing over 1,000,000 websites - SERP Conf 2024 Patrick...
 
From Chance to Choice - Tactical Link Building for International SEO
From Chance to Choice - Tactical Link Building for International SEOFrom Chance to Choice - Tactical Link Building for International SEO
From Chance to Choice - Tactical Link Building for International SEO
 
Exploring Web 3.0 Growth marketing: Navigating the Future of the Internet
Exploring Web 3.0 Growth marketing: Navigating the Future of the InternetExploring Web 3.0 Growth marketing: Navigating the Future of the Internet
Exploring Web 3.0 Growth marketing: Navigating the Future of the Internet
 
Fiverr's Product Marketing Interview Assignment
Fiverr's Product Marketing Interview AssignmentFiverr's Product Marketing Interview Assignment
Fiverr's Product Marketing Interview Assignment
 
DIGITAL MARKETING STRATEGY_INFOGRAPHIC IMAGE.pdf
DIGITAL MARKETING STRATEGY_INFOGRAPHIC IMAGE.pdfDIGITAL MARKETING STRATEGY_INFOGRAPHIC IMAGE.pdf
DIGITAL MARKETING STRATEGY_INFOGRAPHIC IMAGE.pdf
 
Understanding the Affiliate Marketing Channel; the short guide
Understanding the Affiliate Marketing Channel; the short guideUnderstanding the Affiliate Marketing Channel; the short guide
Understanding the Affiliate Marketing Channel; the short guide
 
ASO Process: What is App Store Optimization
ASO Process: What is App Store OptimizationASO Process: What is App Store Optimization
ASO Process: What is App Store Optimization
 
Miss Immigrant USA Activity Pageant Program.pdf
Miss Immigrant USA Activity Pageant Program.pdfMiss Immigrant USA Activity Pageant Program.pdf
Miss Immigrant USA Activity Pageant Program.pdf
 
Common Culture: Paul Willis Symbolic Creativity
Common Culture: Paul Willis Symbolic CreativityCommon Culture: Paul Willis Symbolic Creativity
Common Culture: Paul Willis Symbolic Creativity
 
Master the Art of Digital Recruitment in Asia.pdf
Master the Art of Digital Recruitment in Asia.pdfMaster the Art of Digital Recruitment in Asia.pdf
Master the Art of Digital Recruitment in Asia.pdf
 
Talent Management for mba 3rd sem useful
Talent Management for mba 3rd sem usefulTalent Management for mba 3rd sem useful
Talent Management for mba 3rd sem useful
 
Digital Marketing in 5G Era - Digital Transformation in 5G Age
Digital Marketing in 5G Era - Digital Transformation in 5G AgeDigital Marketing in 5G Era - Digital Transformation in 5G Age
Digital Marketing in 5G Era - Digital Transformation in 5G Age
 
Digital Marketing Spotlight: Lifecycle Advertising Strategies.pdf
Digital Marketing Spotlight: Lifecycle Advertising Strategies.pdfDigital Marketing Spotlight: Lifecycle Advertising Strategies.pdf
Digital Marketing Spotlight: Lifecycle Advertising Strategies.pdf
 
The 10 Most Inspirational Leaders LEADING THE WAY TO SUCCESS, 2024
The 10 Most Inspirational Leaders LEADING THE WAY TO SUCCESS, 2024The 10 Most Inspirational Leaders LEADING THE WAY TO SUCCESS, 2024
The 10 Most Inspirational Leaders LEADING THE WAY TO SUCCESS, 2024
 
What’s the difference between Affiliate Marketing and Brand Partnerships?
What’s the difference between Affiliate Marketing and Brand Partnerships?What’s the difference between Affiliate Marketing and Brand Partnerships?
What’s the difference between Affiliate Marketing and Brand Partnerships?
 
Most Influential HR Leaders Leading the Corporate World, 2024 (Final file).pdf
Most Influential HR Leaders Leading the Corporate World, 2024 (Final file).pdfMost Influential HR Leaders Leading the Corporate World, 2024 (Final file).pdf
Most Influential HR Leaders Leading the Corporate World, 2024 (Final file).pdf
 

Social Media Marketing Strategy. Step-by-step Guide.

  • 1. Social Media Marketing Strategy Step-by-Step Guide
  • 2. Step 1: Client Analysis  What is exactly their service or product?  How is it different from competition?  How products or services are sold ( where, by whom etc.)?  Does the client have any social media platforms?  What content can be interesting for the target group?  What worked / did not work before?  What are other marketing activities?  What are available client’s human resources and their level of training?  What is competitors’ activity in social media?
  • 3. Step 2: Target Audience Analysis  What are they interested in?  How old are they ( gender, place of residence etc.)?  Which language are they using?  How do they spend their free time?  What are their hobbies?  What other websites / social media platforms are they using? Why?  How engaged are they on other social media platforms? Why?  Whom do they follow / admire? Why?
  • 4. Step 3: Social Media Goals  What are short-term marketing objectives?  What are long-term marketing objectives?  How the achieved results can be amplified?  How important is social media in the media mix?  How different are goals at different stages?
  • 5. Step 4: Social Media Planning  What should be relevant content to client’s target audience?  How often should it appear?  Which social media platforms will work best?  What are the specific tasks per each?  How to align several social media platforms with other marketing efforts?  Which type of advertising to use to support?  Who will administer / create content / plan?
  • 6. Step 5: Measuring Results  What are the measurements of success?  How to correct mistakes in real time?  How often to monitor and what exactly?  Which scenarios should be used?  At what stage to do reevaluation of strategy / results ?  Which software to use?
  • 7. Step 6: Actual Implementation  Who will be responsible for content?  Who will be responsible for administration?  Who will take the final decision?  Which parts of strategy need to be reexamined?  What needs to stay / go?  What extra training can managers get? How often?